Deciding which TV brand to buy is a common concern for many customers today. There are numerous TV brands on the market, offering various sizes and styles. To select the right product, users should refer to the information provided in the article below.
1. Popular Types of TVs on the Current Market
TVs are essential household devices that come in a variety of types to meet different needs. The market has become increasingly diverse in recent years, providing consumers with more choices to find a TV that suits their preferences and complements their homes. Below is an overview of common types of TVs available today for reference.

The Samsung QLED 4K QA75Q80C TV is Samsung's new QLED line for 2023
OLED TV: This is a TV line developed based on a new screen technology, consisting of organic light-emitting diodes that can emit light when current passes through, resulting in excellent display quality, vibrant colors, and a realistic feel.
Android TV: This TV line is developed based on the Android operating system designed by Google. The product's advantages include an intuitive interface, ease of use, and a wide range of entertainment apps.
Nano Cell TV: This TV line is developed based on technology capable of absorbing excess wavelengths, thereby enhancing purity and improving image quality with true, clear, and superior colors close to nature.

Nano Cell TVs provide an incredibly vibrant audio-visual experience with sharp image quality and millions of vivid colors.
Lifestyle TVs: Not just a TV for entertainment purposes, Lifestyle TVs stand out in the market with exquisite designs inspired by artistic paintings or masterpieces of art, enhancing aesthetic value, and shaping a personalized living space for your home.
Smart TVs: This is a smart TV line with internet connectivity, allowing users to surf the web, watch movies, or play games online. Additionally, Smart TVs are equipped with various utilities, including voice control, gesture control, or facial recognition, making the user experience much more interesting and convenient.
2. Guide to choosing the best TV for non-tech-savvy individuals today
Here are 7 important criteria to help you choose the best TV:
2.1 What Size TV Should You Buy?
To select a TV of suitable size, users should consider the room area where the product will be placed or follow the manufacturer's suggested viewing distance:
- Viewing distance < 2m: Choose a 32-inch TV.
- Viewing distance from 2-3m: Choose a 33 - 43 inch TV.
- Viewing distance from 3-4m: Choose a 44-55 inch TV.
- Viewing distance from 4-7m: Choose a TV over 55 inches.
2.2 Which TV Brand is the Best? Sony or Samsung?
In the market, there are many renowned TV brands such as Sony, Samsung, LG, or TCL. This leads to users being unsure about which TV brand is the best. Essentially, each TV brand has different characteristics - this is also an important basis for customers to choose a product that suits their needs.
- Characteristics of Samsung TV
Samsung TVs are known for their sleek and attractive design with a touch of uniqueness. The products are equipped with many outstanding technologies, including the Hyper Real Engine, Colour Brilliance, QLED display, Quantum Dot, Quantum HDR 2000 - optimizing brightness, color reproduction, and providing an immersive viewing experience.
Besides focusing on the picture quality, Samsung TVs are also invested in sound quality, featuring a range of special technologies like Object Tracking Sound+ (OTS+), DTS Premium Sound 5.1, 3D audio, providing a satisfying, stimulating experience for both visual and auditory senses of the viewers.
- Characteristics of Sony TV
Sony TVs are considered the benchmark of technology, continuously equipped with exclusive display technologies, including X-Reality™ PRO, X-tended Dynamic Range PRO, TRILUMINOS™ Display, Clear Resolution Enhancer, Advanced Contrast Enhancer, and HDR, supporting to enhance image quality, improve contrast, as well as the brightness level of the color frame.
Sony vs Samsung TVs - Which TV Brand to Choose? This is a question that many people are concerned about nowadays. In general, both brands excel in technology, picture quality, and sound. Therefore, to determine which TV to choose, you should consider your personal needs. Choose Sony TV if you enjoy the outstanding features from Google or the extremely rich app store on Google Play. Additionally, Sony TV is suitable for those who love natural, clear colors along with peak image quality and sharpness. Choose Samsung TV if you can't take your eyes off the unique, sophisticated design and extremely vibrant screen of the brand. Moreover, for those who need a TV with smooth processing speed and stable wireless connectivity support, Samsung is an extremely wise choice. |

Should I choose Sony or Samsung TV? Depending on the usage needs, customers should consider choosing the suitable TV brand
- Characteristics of LG TV
LG brand aims to produce TVs in a sleek, space-saving style for homes, while also adding a unique and eye-catching beauty to the room. In terms of image technology, LG TVs are equipped with strong IPS panels, resistant to glare even when watching movies in high light conditions.
Additionally, there is the third-generation α9 AI 8K chip or AI 8K Upscaling technology, which enhances sharp, vivid images down to the smallest detail; Dolby Atmos technology delivers vivid, realistic, and natural sound experience.
- Features of TCL TV
The standout feature of TCL TV is its unique borderless design, using durable alloy material, ensuring both aesthetics and maintaining long-lasting user experience. TCL TV's image and sound technology are also highly praised, including: Quantum Dot (QLED) technology for color reproduction; Mini LED technology to enhance display quality; Harman/Kardon speaker system for sound balance, reducing distortion, unclear sound, or excessive glare.
From the information above, it can be seen that each brand possesses different characteristics. Consider current needs along with economic conditions to choose the suitable TV - this also answers the question of which TV brand is the best to buy nowadays.
2.3 Which TV Resolution Should You Choose?
The resolution of a TV depends on the screen size. The larger the screen, the higher the resolution, and vice versa. Nowadays, popular TV brands like Sony, Samsung, LG, TCL are equipped with different resolutions, including:
Full HD Resolution: Full HD TVs have twice the clarity of HD TVs. The product has a larger screen size, ranging from 40 inches to 50 inches, suitable for basic entertainment needs.
4K Resolution: 4K TVs have 4 times the clarity of Full HD TVs, including 3,840 horizontal pixels and 2,160 vertical pixels, equivalent to 8.3 million pixels, providing extremely vivid display quality, true to every detail. Also, 4K TVs have sizes ranging from 50 inches to 65 inches, making them the perfect choice for serving higher-end entertainment needs for the whole family.
8K Resolution: 8K TVs have extremely large screens with a system of 7689 horizontal pixels and 4320 vertical pixels, equivalent to nearly 33 million pixels. Therefore, the 8K resolution screen can display images with 4 times the clarity of 4K TVs and 16 times that of Full HD TVs, contributing to providing breakthrough, exciting, captivating, and unforgettable experiences for users.

The Samsung Neo QLED QA65QN800C TV with 8K resolution screen
2.4 Budget-Friendly Option - How much does a TV cost?
Depending on the customer segment, the price of TVs may vary.
Mass-market Segment: Priced under 5 million, suitable for the budget of many families, but TVs in the mass-market segment lack diversity in features and design.
Mid-range Segment: Priced from 5 - 10 million, suitable for families with stable income. TVs in the mid-range segment are fully integrated with features, attractive designs, and diverse models for customers to choose from.
High-end Segment: Priced at 10 million or above, suitable for well-off families. TVs in the high-end segment provide superior audiovisual experiences, thanks to the incorporation of the latest, most advanced technologies available today.
2.5 Choosing TV based on Design and Stand Type
The TV models available in the market today boast incredibly innovative, creative, and unique designs, such as curved TVs, flat-screen TVs, rotatable TVs, frame TVs, or roll-up TVs, catering to various needs in terms of aesthetics, performance, and quality for consumers.
Along with different designs, TV stands mainly use 2 popular types:
- Metal Base Stand: Higher cost but very durable and sturdy.
- Plastic Base Stand: Lower cost, lightweight, easy to move and assemble. However, durability is not high.

The best TVs today are highly regarded for their design, not only modern and elegant, but also unique, creative, and innovative.
2.6 Choosing TV based on Additional Features
If you're a technology enthusiast, you may consider some of the following additional features when choosing a TV for your home:
- Voice search in Vietnamese available.
- Equipped with Google Assistant virtual assistant.
- Supports wireless connectivity.
- Play games on TV.
- TV control feature via smartphone.
- Voice control without remote.
2.7 Where to Buy High-Quality TVs at Good Prices?
To ensure safety and avoid buying counterfeit or low-quality TVs, consumers should consider choosing reputable stores, supermarkets, or electronics centers with transparent warranty policies and clear return policies.
Currently, for Mytour customers, you can contact us via the Mytour hotline (8:30 a.m. - 9:00 p.m.) or visit the nearest branch to get support, advice, and purchase suitable TV products at affordable prices and excellent quality!
3. Check out the TOP 10 best TV models today
Below, Electronics Giant will provide you with a list of the top 10 TV models with outstanding quality in the current market for you to refer to and choose for your interior space. Let's see which brands these super products belong to and what notable features they have.
3.1 Samsung OLED 4K S95C TV
Currently, OLED screen technology is being applied by many leading electronic brands worldwide. OLED TV lines do not use traditional LED backlight systems but instead use independently emitting pixels to reproduce colors more accurately and save work efficiency. Sony pioneered the production of the first OLED in 2004, followed by LG, Samsung, and others joining the market.
One of the modern and high-end OLED TV lines of Samsung in 2023 is the S95C series, with new improvements thanks to the integration of Quantum Dot technology. Not only can you enjoy sharp movies with vivid colors, but Samsung's 2023 OLED TV also delivers images with superior brightness in all conditions, allowing viewers to observe every detail even in brightly lit environments.

Samsung OLED 4K S95C TV
Samsung introduces the S95C to the electronics market with various sizes such as 55 inches, 65 inches, 77 inches, easy to fit into many spaces. Let's highlight some of the features that the S95C TV possesses:
- Ultra-thin screen, less than 1.2cm, extremely delicate and classy
- Advanced Neural Quantum 4K processor upgrades every image to 4K standard using AI
- Image technology: Quantum Dot displays 100% color gamut, anti-glare on the screen in all lighting conditions Anti Reflection, smooth motion Motion Xcelerator Turbo+, tearing prevention FreeSync Premium,...
- Powerful 70W speaker system
- Sound technology: Image motion tracking OTS combined with Dolby Atmos surround sound reproduction capability
- Many software features support gaming such as: Minimap Zoom, Game Motion Plus, Virtual Aim Point,...
3.2 Samsung OLED 4K S90C TV
The S90C is an OLED TV released by Samsung in 2023, following the introduction of the S95C series. It utilizes the modern Neural Quantum 4K processor combined with OLED display and Quantum Dot technology to reproduce high-quality images with sharp clarity, superior brightness, and wide color gamut.

Smart Samsung Oled 4K SC90C TV
In addition to possessing smart technology and features, the S90C is also manufactured in sizes of 65 inches as the Smart Samsung OLED 4K 65-inch QA65S90C TV and a larger 75-inch variant to cater to users' needs. Let's highlight some impressive technologies on the Samsung OLED 4K S90C series:
- LaserSlim Design for sleek and elegant appearance
- Neural Quantum Processor 4K for advanced processing power
- Image technology: Quantum HDR enhances fast motion with Motion Xcelerator Turbo Pro,...
- Audio technology: Immersive 3D sound reproduction with OTS Lite, perfectly paired with Q-Symphony-connected soundbar,...
- Enjoy multi-screen experience on TV with Multi View
3.3 Sony OLED 4K A80L TV
The Sony OLED 4K A80L TV is a new OLED TV series introduced by the brand in 2023. The series boasts a highly sophisticated craftsmanship with ultra-thin bezels, super-slim profile, and flexible stand.

Sony OLED 4K A80L TV
This series offers customers 3 size options to choose from: 55 inches, 65 inches, and 77 inches, featuring advanced technologies such as:
- XR Cognitive intelligence processor
- Image technology: Enhanced contrast with XR OLED Contrast Pro, upgraded resolution with XR 4K Upscaling, improved color with XR Triluminos Pro, noise reduction with XR Clear Image, synchronized frame rate/gaming scan with VRR, reduced gaming latency with Auto Low Latency Mode (ALLM),...
- Speaker system with 50W output power
- Audio technology: Sound from the Acoustic Surface Audio+ screen, Dolby Atmos immersive sound reproduction,...
3.4 LG OLED 4K G3 TV
One of LG's premium OLED TV series introduced in 2023 is the LG G3 series, featuring the smallest size option being the Smart LG OLED 4K 55 Inch OLED55G3PSA 55-inch model, followed by 65 inches and 77 inches. The LG G3 boasts an impressive design with ultra-thin bezels and a super-slim screen, making it a masterpiece for artistic wall mounting in any interior space.

Smart LG OLED 4K 77 Inch OLED77G3PSA
Some advanced technologies integrated into products of this series include:
- α9 Gen6 4K AI processor
- Image technology: Dolby Vision HDR, HDR Dynamic Tone Mapping Pro, HDR10 Pro, 30% brightness increase with Brightness Booster MAX, wide OLED Color gamut, Pixel Dimming pixel technology, AI Super Upscaling 4K image enhancement, smooth OLED Motion, tear-free gaming with FreeSync,...
- 60W speaker system
- Sound technology: Clear Voice Pro voice filtering, AI Sound Pro content-adaptive sound, AI Acoustic Tuning automatic sound adjustment, LG Sound Sync audio synchronization,...
3.5 Samsung QLED 4K Q80C TV
QLED (Quantum Dot LEDs) displays evolve from traditional LED displays, combined with a layer of Quantum Dot nanoparticles behind the screen, delivering an impressive viewing experience with vibrant colors.

Samsung QLED 4K Q80C TV
Samsung introduces the QLED Q80C 4K TV in various sizes: 50 inches, 55 inches, 65 inches, 75 inches, 85 inches, and 98 inches. Some advanced technologies equipped in this series include:
- Neural Quantum 4K AI processor
- Image technology: Quantum Dot displaying 100% color volume, Quantum HDR, smooth motion with Motion Xcelerator Turbo, Auto Motion Plus for smooth picture motion, FreeSync Premium Pro for tear-free gaming, Game Motion Plus mode, automatic image adjustment for eye protection EyeComfort,...
- 40W speaker system
Experience sound that moves with the picture with OTS Lite, and immerse yourself in Dolby Atmos surround sound technology.
3.6 Samsung Neo QLED 4K QN85C Smart TV

Samsung Neo QLED 4K QN85C TV
The Samsung Neo QLED 4K QN85C Smart TV comes in various screen sizes: 55 inches, 65 inches, 75 inches, and 85 inches, offering a range of advanced technologies and premium features.
Elegant and sleek NeoSlim design
Neural Quantum 4K AI processor with 20 neurons
Advanced image technologies include Quantum Matrix backlight control, Motion Xcelerator Turbo+ for smooth motion, FreeSync Premium Pro for tear-free gaming, EyeComfort automatic image adjustment for eye protection, and Auto Low Latency Mode (ALLM) for reduced gaming latency.
60W speaker system
Immersive sound technology: OTS image motion tracking, Dolby Atmos surround sound reproduction,...
A variety of conveniences such as voice control, SmartThings app control, screen mirroring from phone to TV,...
3.7 Sony Mini LED X95L
The Sony Mini LED 4K 65-inch XR-65X95L TV is a new Mini LED TV product introduced by Sony in 2023. The device features a powerful processor that delivers vivid imagery, superior brightness, and optimized contrast. With the support of advanced technologies, the audio and visual signals emitted from the TV synchronize perfectly, providing an unparalleled immersive experience.

Google TV Sony Mini LED 4K 65-inch XR-65X95L
Here are some highlights that make the Sony X95L TV one of the best buys in 2023:
- XR Cognitive intelligence processor
- Image technology: X-Anti Reflection anti-glare technology, Dolby Vision, HDR10, XR Contrast Booster 20 for enhanced contrast, XR Backlight Master Drive for backlight control, XR 4K Upscaling for improved resolution, XR Triluminos Pro for enhanced colors, XR Clear Image for noise reduction, XR Motion Clarity for smooth motion, VRR game frame rate sync, Auto Low Latency Mode (ALLM) for reduced gaming latency,...
- Speaker system with a total power of 60W
- Sound technology: Upgraded 3D surround sound with Dolby Atmos, sound from the screen with Acoustic Multi Audio+,...
3.8 LG QNED86SRA TV
The LG QNED 4K QNED86SRA comes in two versions, 65 inches and 75 inches, both of which are relatively large screen sizes for modern living spaces. This series is equipped with the advanced α7 Gen6 4K AI processor by LG to enhance all image and sound signals. Additionally, the perfect combination of Quantum Dot technology, NanoCell color, operating on a Mini LED backlight panel, will provide more vibrant viewing experiences than ever before.

LG QNED86SRA TV
If you're still undecided about whether to buy an LG QNED86, let's take a look at some of the advanced technologies the TV possesses:
- Image technology: FilmMaker Mode for a cinematic experience, Dolby Vision, HDR Dynamic Tone Mapping, HDR10, AI Brightness automatic adjustment, wide color gamut QNED Color Pro, AI Super Upscaling 4K image enhancement, AI Picture Pro 4K image enhancement, tear-free gaming FreeSync, game frame rate synchronization VRR, HGiG gaming mode, reduced gaming latency Auto Low Latency Mode (ALLM),...
- Speaker system with a total power of 20W
- Sound technology: Clear Voice Pro dialogue enhancement, AI Sound Pro content-adaptive audio, AI Acoustic Tuning automatic sound adjustment, LG Sound Sync audio synchronization,...
3.9 LG NanoCell NANO7SQA TV
LG's NanoCell display technology integrates nano particles into the TV screen. These nano particles act as filters to remove inaccurate color waves, improving color filtering capability, thereby producing purer, more accurate colors.
One of LG's prominent NanoCell TV series is the NANO76SQA series, available in various sizes such as 43 inches, 50 inches, 55 inches, 65 inches, 70 inches, 75 inches, 86 inches, suitable for various room sizes. The NANO76SQA series features slim bezels and stylish stands, enhancing aesthetic appeal in any setting.

LG NanoCell NANO7SQA TV
Here are some standout technologies and features that LG favors equipping the NanoCell NANO7SQA TV with:
- α5 Gen5 AI Processor 4K/α7 Gen5 AI Processor 4K (for the 86” model)
- Image technology upgrades include 4K Upscaling, Dynamic Tone Mapping, HDR10 Pro, Nano Color wide color gamut, Auto Low Latency Mode (ALLM) for reduced gaming latency, HGiG mode,...
- 20W speaker system
- Sound technology: AI Sound Pro, AI Acoustic Tuning automatic sound adjustment, Clear Voice Pro speech filtering, LG Sound Sync audio synchronization,...
- Smart features: Create a personal profile with LG Account, sports notifications, voice control via remote,...
3.10 Sony 4K X80L Google TV

Sony 4K X80L Google TV
In 2023, Sony introduced the Google TV Sony 4K X80L series with various sizes ranging from 43 inches to 85 inches. This series offers an excellent choice for different spaces such as living rooms, bedrooms, meeting rooms, etc. Additionally, the manufacturer equipped its flagship Google TV with many modern technologies commonly found on premium TV models, including:
- X1 4K HDR processor
- Image technology: Dolby Vision, HDR10, 4K X-Reality Pro image enhancement, Triluminos Pro color enhancement, XR Motion Clarity for smooth motion, Auto Low Latency Mode (ALLM) for reduced gaming latency,...
- 20W speaker system
- Audio technology: Dolby Audio, DTS Digital Surround, S-Force Front Surround sound,...
- Array of conveniences such as smartphone TV control, hands-free voice search, screen mirroring from phone to TV,...