Choosing the best TV brand is a common concern among customers today. There are many TV brands on the market, with different sizes and designs. To choose the right product, users should refer to the information in the article below.
1. Popular TV types on the market today
TV is a familiar device and a must-have in every household. That's why in recent years, the TV market has become increasingly diverse in types. The purpose is to provide consumers with more choices, thereby buying a TV that fits their preferences to decorate their home. Below is an overview of the popular TV types today, let's explore with Mytour!
QLED TV (short for Quantum Light-Emitting Diode): This is a TV line developed based on LED screen technology, combined with Quantum Dot quantum dot material, helping users to observe better, with sharp images, superior brightness, and accurate colors.

The Samsung QLED 4K QA75Q80C TV is Samsung's new QLED line for 2023.
OLED TV (short for Organic Light Emitting Diode): This is a TV line developed based on a new screen technology, consisting of organic light-emitting diodes that can emit light when current flows through, creating excellent display, vibrant colors, and a realistic feel.
Android TV: This is a TV line developed based on the Android operating system designed by Google. The advantage of the product is its intuitive interface, easy-to-use, and comes with a wide range of entertainment applications.
Nano Cell: This is a TV line developed based on technology capable of absorbing excess wavelengths, thereby enhancing purity, improving image quality with true-to-life, clear, and superior colors close to nature.

The Nano Cell TV provides an extremely vivid audio-visual experience thanks to its sharp image quality and millions of vibrant colors.
Lifestyle TV: Not just a TV for entertainment purposes, Lifestyle TV stands out in the market with its exquisite design, inspired by artistic paintings or masterpieces of painting, contributing to enhancing the aesthetic value, shaping a personalized living space for your home.
Smart TV: This is a smart TV line with Internet connectivity, allowing users to surf the web, watch movies, or play games online. In addition, Smart TVs are also equipped with some utilities, including voice control, gesture control, or facial recognition, making the user experience much more enjoyable and convenient.
2. Tips for choosing the best TV for non-tech-savvy individuals
Here are 7 important criteria to help you choose the best TV:
2.1 What size TV to buy?
To choose a TV of the appropriate size, users should calculate the room area - where you plan to place the product or follow the viewing distance recommended by the manufacturer:
- Viewing distance < 2m: Choose a 32-inch TV.
- Viewing distance from 2-3m: Choose a 33 - 43 inch TV.
- Viewing distance from 3-4m: Choose a 44-55 inch TV.
- Viewing distance from 4-7m: Choose a TV over 55 inches.
2.2 Which is the best TV brand to buy? Sony or Samsung?
In the market, there are many prestigious TV brands such as Sony, Samsung, LG, or TCL. This leads to users' confusion about which TV brand is the best to buy. Basically, each TV line has different characteristics - this is also an important basis for customers to choose a product that suits their needs.
- Features of Samsung TV
Samsung TVs are famous for their sleek, beautiful design yet unique. The products are equipped with many outstanding technologies, including Hyper Real Engine, Colour Brilliance, QLED display, Quantum Dot, Quantum HDR 2000 - which optimize brightness, color reproduction, and provide a visually stunning movie-watching experience.
Besides focusing on image quality, Samsung TVs are also invested in sound quality, with a range of special technologies such as Object Tracking Sound+ (OTS+), DTS Premium Sound 5.1, 3D sound, providing a satisfying experience that stimulates both visual and auditory senses for viewers
- Features of Sony TV
Sony TVs are considered the benchmark of technology, continuously equipped with exclusive display technologies, including X-Reality™ PRO, X-tended Dynamic Range PRO, TRILUMINOS™ Display, Clear Resolution Enhancer, Advanced Contrast Enhancer, and HDR, supporting enhanced image quality, improved contrast, as well as brightness and color depth.
Sony or Samsung TV - Which TV Brand to Choose? This is a question many people are concerned about nowadays. In general, both brands excel in technology, image, and sound quality. Therefore, to determine which TV brand to choose, you should consider your personal needs. Choose Sony TV if you enjoy the unique features from Google or the extremely rich app store on Google Play. Additionally, Sony TVs are suitable for those who love natural, clear colors along with top-notch, sharp images. Choose Samsung TV if you can't take your eyes off the unique, sophisticated design and extremely vibrant display of the brand. Moreover, for those who need a TV with smooth processing speed and stable wireless connectivity support, Samsung is a very wise choice. |

Choosing between Sony and Samsung TVs? Depending on your usage needs, customers should consider choosing the TV line that suits them best
- Features of LG TV
The LG brand focuses on producing TVs in a compact, space-saving style, while also adding unique and eye-catching beauty to the room. In terms of image technology, LG TVs are equipped with a durable IPS panel that does not glare even when watching movies in bright light conditions.
Additionally, there's the α9 AI 8K third-generation chip or AI 8K Upscaling technology, which enhances sharp, vivid images down to the smallest detail; Dolby Atmos technology provides a vivid, realistic, and natural sound experience.
- Features of TCL TV
The standout feature of TCL TVs is their unique borderless design, using durable alloy materials to ensure both aesthetics and long-lasting user experience. TCL TV's image and sound technology are also highly acclaimed, including Quantum Dot (QLED) technology for color reproduction; Mini LED technology to enhance display quality; and Harman/Kardon speaker system to support sound balance, reduce distortion, unclear sound, or glare.
From the information above, it can be seen that each brand possesses different characteristics. Consider current needs along with economic conditions to choose the suitable TV - this also answers the question of which TV brand is the best to buy today.
2.3 What Resolution TV Should You Choose?
TV resolution depends on screen size. The larger the screen, the higher the resolution, and vice versa. Currently, popular TV brands like Sony, Samsung, LG, and TCL are equipped with different resolutions, including:
HD Resolution: HD TVs range in size from 32 inches to 42 inches, affordable, compact in size so they don't take up much space.
Full HD Resolution: Full HD TVs have twice the sharpness of HD TVs. The product has a larger screen size, ranging from 40 inches to 50 inches, suitable for basic entertainment needs.
4K Resolution: 4K TVs have four times the sharpness of Full HD TVs, including 3,840 pixels horizontally and 2,160 pixels vertically, equivalent to 8.3 million pixels, delivering extremely vivid display quality, true to every detail. Additionally, 4K TVs range in size from 50 inches to 65 inches, making them the perfect choice for premium entertainment needs for the whole family.
8K Resolution: 8K TVs have extremely large screens with a system of 7689 pixels horizontally and 4320 pixels vertically, equivalent to nearly 33 million pixels. Therefore, 8K resolution displays images with four times the sharpness of 4K TVs and 16 times that of Full HD TVs, contributing to an breakthrough, exciting, attractive, and unforgettable experience for users.

The Samsung Neo QLED QA65QN800C TV features an 8K resolution screen
2.4 Choose According to Budget - How Much Does a TV Cost?
Depending on the customer segment, TV prices may vary.
Entry-level Segment: Priced under 5 million, suitable for the budget of many families, but TVs in the entry-level segment lack diversity in features and design.
Mid-range Segment: Priced from 5 - 10 million, suitable for families with stable incomes. TVs in the mid-range segment are fully integrated with features, attractive designs, and diverse styles for customers to choose from.
High-end Segment: Priced at 10 million or above, suitable for well-off families. TVs in the high-end segment offer superior audiovisual experiences, thanks to the latest and most advanced technologies available today.
2.5 Choose TVs Based on Design and Stand Type
The TV models available in the market today feature incredibly innovative, creative, and unique designs, such as curved screen TVs, flat-screen TVs, rotating TVs, frame TVs, or rollable screen TVs, catering to different needs in terms of aesthetics, performance, and quality for consumers.
Along with different designs, TV stands mainly use two common types:
- Metal Stand: Higher cost but very durable and sturdy.
- Plastic Stand: Lower cost, lightweight, easy to move and assemble. However, durability is not high.

The best TVs today are highly praised for their design, not only modern and luxurious, but also unique, creative, and innovative
2.6 Choose TVs Based on Additional Features
If you're a tech enthusiast, you may consider some of the following additional features when choosing a TV for your home:
- Voice search in Vietnamese available.
- Equipped with Google Assistant virtual assistant.
- Supports wireless connectivity.
- Play games on TV.
- TV control feature via mobile phone.
- Voice control without remote.
2.7 Where to Buy High-Quality TVs at Good Prices?
To ensure safety and avoid buying counterfeit TVs of poor quality, consumers should consider choosing reputable stores, supermarkets, or electronics centers with transparent warranty policies and clear return policies.
Currently, for Mytour customers, you can contact us via the Mytour hotline (8:30 am - 9:00 pm) or visit the nearest branch to receive assistance, advice, and choose a suitable TV product with affordable prices and excellent quality!
3. TOP 10 Best TV Models Today
Here, Big Market Appliances will send you a list of 10 outstanding TV models on the market today for you to refer to and choose for your interior space. Let's see which brands these super products belong to and what outstanding features they have.
3.1 Samsung OLED 4K S95C TV
Currently, OLED screen technology is being applied by many leading electronics brands worldwide. OLED TV lines do not use traditional LED backlight systems but use independently emitting pixels of small size to accurately reproduce color shades and save working efficiency. Sony pioneered the production of the first OLED TV in 2004, followed by LG, Samsung, etc.
One of the modern and high-end OLED TV lines from Samsung in 2023 is the S95C series with new improvements thanks to the integration of Quantum Dot technology. Not only can you enjoy sharp images with vibrant colors, but Samsung's 2023 OLED TVs also perform images with superior brightness in all conditions, allowing viewers to observe every detail even in bright light environments.

Samsung OLED 4K S95C TV
Samsung introduces the S95C to the electronics market with various sizes such as 55 inches, 65 inches, 77 inches, easily fitting into many spaces. Let's highlight some features that the S95C TV possesses:
- Ultra-thin screen, measuring less than 1.2cm, incredibly sophisticated and classy
- Advanced Neural Quantum 4K processor upgrades all images to 4K standard using AI
- Image technology: Quantum Dot displaying 100% color gamut, anti-glare on the screen in all lighting conditions Anti Reflection, smooth motion Motion Xcelerator Turbo+, tearing prevention FreeSync Premium,...
- Powerful 70W speaker system
- Audio technology: Image motion tracking OTS combined with Dolby Atmos surround sound reproduction capability
- Many software features supporting gaming such as: Minimap Zoom, Game Motion Plus, Virtual Aim Point,...
3.2 Samsung OLED 4K S90C TV
The S90C is an OLED TV released by Samsung in 2023 following the earlier introduction of the S95C series. It utilizes the modern Neural Quantum 4K processor combined with OLED display and Quantum Dot technology to reproduce high-quality images with sharp clarity, superior brightness, and wide color gamut.

Smart Samsung Oled 4K SC90C TV
In addition to possessing advanced technology and smart features, the S90C is also manufactured in 65-inch as the Samsung OLED 4K 65-inch QA65S90C Smart TV and a larger 75-inch option to cater to users' needs. Let's take a look at some impressive technologies on the Samsung OLED 4K S90C series:
- LaserSlim Design for sleek and delicate aesthetics
- Neural Quantum Processor 4K for advanced processing power
- Image technology: Quantum HDR for enhanced image quality and Motion Xcelerator Turbo Pro for smooth motion handling
- Sound technology: Immersive 3D audio reproduction with OTS Lite, seamlessly integrated with Q-Symphony soundbar connectivity
- Experience multi-screen mode on TV with Multi View
3.3 Sony OLED 4K A80L TV
The Sony OLED 4K A80L TV is a new OLED TV series introduced in 2023. This series boasts a supremely sophisticated craftsmanship with ultra-slim bezels, incredibly thin profile, and flexible stand.

Sony OLED 4K A80L TV
This series offers 3 sizes for customers to choose from: 55 inches, 65 inches, and 77 inches, featuring advanced technologies such as:
- XR Cognitive Intelligence processing
- Image technology: XR OLED Contrast Pro enhances contrast, XR 4K Upscaling upgrades resolution, XR Triluminos Pro enhances color, XR Clear Image reduces noise, VRR synchronizes frame rate/scanning frequency for gaming, Auto Low Latency Mode (ALLM) reduces gaming latency,...
- Speaker system with 50W power output
- Audio technology: Sound from the Acoustic Surface Audio+ screen, Dolby Atmos immersive sound reproduction,...
3.4 LG OLED 4K G3 TV
One of LG's premium OLED TV series introduced in 2023 is the LG G3 series, featuring the smallest size being the Smart LG OLED 4K 55 Inch OLED55G3PSA 55-inch model, followed by 65 inches and 77 inches. The LG G3 boasts an impressive design with ultra-thin bezels and a super-slim screen, making it a masterpiece of artistic wall-mounting for any interior space.

Smart LG OLED 4K 77 Inch OLED77G3PSA
Some advanced technologies integrated into the products of this series include:
- α9 Gen6 4K AI processor
- Image technologies: Dolby Vision HDR, HDR Dynamic Tone Mapping Pro, HDR10 Pro, 30% brightness increase with Brightness Booster MAX, OLED Color wide color gamut, Pixel Dimming pixel technology, AI Super Upscaling 4K image enhancement, smooth OLED Motion, tear-free gaming with FreeSync,...
- 60W speaker system
- Sound technology: Clear Voice Pro speech enhancement, AI Sound Pro adaptive sound, AI Acoustic Tuning automatic sound adjustment, LG Sound Sync audio synchronization,...
3.5 Samsung QLED 4K Q80C TV
The QLED (Quantum Dot LEDs) display evolves from traditional LED screens, combined with a layer of Quantum Dot nanomaterials behind the screen, delivering an impressive viewing experience with vibrant colors.

Samsung QLED 4K Q80C TV
Samsung introduces the QLED Q80C 4K TV with various sizes including 50 inches, 55 inches, 65 inches, 75 inches, 85 inches, 98 inches. Some advanced technologies equipped in this series include:
- Neural Quantum 4K AI processor
- Image technology: Quantum Dot displaying 100% color volume, Quantum HDR, smooth motion Motion Xcelerator Turbo, smooth picture motion Auto Motion Plus, tear-free gaming FreeSync Premium Pro, Game Motion Plus mode, automatic image adjustment for eye protection EyeComfort,...
- 40W speaker system
- Sound technology: Sound that moves with the picture OTS Lite, immersive Dolby Atmos sound,...
3.6 Samsung Neo QLED 4K QN85C Smart TV

Samsung Neo QLED 4K QN85C TV
Samsung Neo QLED 4K QN85C Smart TV offers a variety of screen sizes such as 55 inches, 65 inches, 75 inches, 85 inches and also features many advanced technologies and premium conveniences:
- Elegant and sleek NeoSlim design
- Neural Quantum 4K AI processor with 20 neurons
- Image technology: Quantum Matrix backlight control technology, smooth motion with Motion Xcelerator Turbo+, tear-free gaming with FreeSync Premium Pro, automatic eye protection with EyeComfort, reduced gaming latency with Auto Low Latency Mode (ALLM),...
- 60W speaker system
- Sound technology: OTS image motion tracking, Dolby Atmos immersive sound reproduction,...
- Array of conveniences such as voice control, SmartThings app control, screen mirroring from phone to TV,...
3.7 Sony Mini LED X95L
The Sony Mini LED 4K 65-inch XR-65X95L TV is a new Mini LED TV product released by Sony in 2023. The device features a powerful processor delivering vivid images, superior brightness, and optimized contrast. With the support of advanced technologies, the audio and visual signals emitted from the TV synchronize seamlessly, providing an immersive viewing experience like never before.

Google TV Mini LED Sony 4K 65-inch XR-65X95L
Here are some highlights that make the Sony X95L TV one of the best buys in 2023:
- XR Cognitive intelligence processor
- Image technology: X-Anti Reflection anti-glare technology, Dolby Vision, HDR10, XR Contrast Booster 20, XR Backlight Master Drive, XR 4K Upscaling, XR Triluminos Pro color enhancement, XR Clear Image noise reduction, XR Motion Clarity motion smoothing, VRR gaming frame rate synchronization, Auto Low Latency Mode (ALLM) gaming latency reduction,...
- Speaker system with a total output of 60W
- Sound technology: Enhanced 3D surround sound with Dolby Atmos, audio from the screen Acoustic Multi Audio+,...
3.8 LG QNED86SRA TV
LG QNED 4K QNED86SRA comes in two versions: 65 inches and 75 inches, both are relatively large screen sizes for modern living rooms. This series is equipped with the advanced α7 Gen6 4K AI processor by LG to enhance all image and audio signals. Furthermore, the perfect combination of Quantum Dot technology, NanoCell color quality operating on a Mini LED panel will bring about more vibrant viewing experiences than ever before.

LG QNED86SRA TV
If you're still debating whether to buy an LG QNED86, let's take a look at some of the advanced technologies the TV is equipped with:
- Image technology: Filmmaker Mode, Dolby Vision, HDR Dynamic Tone Mapping, HDR10, AI Brightness auto-adjustment, wide color gamut QNED Color Pro, AI Super Upscaling 4K, AI Picture Pro 4K, FreeSync tearing prevention, VRR gaming frame rate sync, HGiG gaming mode, Auto Low Latency Mode (ALLM) gaming latency reduction,...
- Speaker system with a total output of 20W
- Sound technology: Clear Voice Pro speech enhancement, AI Sound Pro content-adaptive audio, AI Acoustic Tuning automatic sound adjustment, LG Sound Sync audio synchronization,...
3.9 LG NanoCell NANO7SQA TV
LG's NanoCell display technology integrates nano particles into the TV screen, acting as filters to eliminate inaccurate color waves, resulting in better color filtering and producing purer, more accurate colors.
One of LG's standout NanoCell TV series is the NANO76SQA lineup, available in various sizes including 43 inches, 50 inches, 55 inches, 65 inches, 70 inches, 75 inches, and 86 inches, suitable for different room sizes. The NANO76SQA series features a slim bezel design and eye-catching stand upgrades, enhancing the aesthetic appeal of any space.

LG NanoCell NANO7SQA TV
Here are some standout technologies and features that LG favors equipping the NanoCell NANO7SQA TV with:
- α5 Gen5 AI Processor 4K/α7 Gen5 AI Processor 4K (for the 86' model)
- Image technology upgrades including 4K Upscaling, Dynamic Tone Mapping, HDR10 Pro, Nano Color wide color gamut, Auto Low Latency Mode (ALLM) for reduced gaming latency, HGiG mode,...
- Speaker system with 20W output
- Sound technology: AI Sound Pro, automatic sound adjustment AI Acoustic Tuning, Clear Voice Pro dialog enhancement, LG Sound Sync audio synchronization,...
- Smart features: Create a personal profile with LG Account, sports notifications, voice control via remote,...
3.10 Google Sony 4K X80L TV

Sony 4K X80L Google TV
In 2023, Sony introduced the Sony 4K X80L Google TV series, available in various sizes including 43 inches, 50 inches, 55 inches, 65 inches, 75 inches, and 85 inches. This series is an excellent choice for various spaces such as living rooms, bedrooms, meeting rooms, etc. Additionally, the manufacturer has equipped its flagship Google TV with many modern technologies commonly found in premium TV models such as:
- X1 4K HDR Processor
- Image technology: Dolby Vision, HDR10, 4K X-Reality Pro image enhancement, Triluminos Pro color enhancement, XR Motion Clarity for smooth motion, Auto Low Latency Mode (ALLM) for reduced gaming latency,...
- Speaker system with 20W output power
- Audio technology: Dolby Audio, DTS Digital Surround, S-Force Front Surround sound,...
- Array of conveniences such as smartphone TV control, hands-free voice search, screen mirroring from phone to TV,...