Buzz
1. Business Entities
For the purpose of customer management, business customers are the main target of CRM software. CRM helps businesses understand customer behavior and needs in order to develop effective marketing and sales campaigns.
The true essence of CRM is a tool that helps manage all customer data, orders, sales figures, etc., centralized in one place. When data is stored centrally, relevant departments will have comprehensive information about the business operations.
In the past, customer relationship management software was thought to be only for medium and large business customers. However, with the practical benefits it brings, small and medium-sized enterprises are also gradually adopting CRM in their marketing and sales activities.
In real-world implementation of MISA AMIS CRM software, MISA has applied CRM software to over 12,000 enterprise customers. The clientele of MISA AMIS CRM spans various business types with different forms and scales. However, when implementing CRM, they all share a common characteristic: optimizing business operations and increasing sales revenue.
Key features of MISA AMIS CRM:
- Best customer relationship management software centrally manages customer data, ensuring security.
- Track interaction history & customer care
- Scoring & automatically allocating potential customers
- Effective sales management & monitoring
- Manage products, inventory, and product categories effortlessly
- Optimize processes for creating quotes, placing orders, and approvals
- 30+ multidimensional business reporting & analysis templates, flexible to the reporting needs of administrators
- Data connection between Marketing-Sales-Accounting-Human Resources departments within the enterprise
- Mobile app - easy access to real-time data from anywhere
2. Individual users
2.1 Business owners, directors, business managers
Undoubtedly, among the CRM software user groups, business managers are one of the most crucial individuals in managing and operating this software. Whether in a high-level managerial position or mid-level management, the role of a manager remains to oversee the company's workforce.
Through the statistics provided by CRM software, managers can grasp the company's operations on a daily, weekly, quarterly, and yearly basis. Managers can easily view reports hourly or daily to timely devise the most suitable business strategies based on the current situation.
2.2 Sales teams, sales staff
One of the key users of CRM software on a daily basis is the sales team. CRM digitizes sales activities such as storing customer data and interaction history, making orders easily, and real-time sales reporting.
Compared to manual sales management methods used before, CRM ensures the accuracy of data and saves time for sales teams.
2.3 Customer care team
CRM is a powerful tool for every business in managing customer care services.
Currently, numerous enterprise management software providers have integrated CRM with other sales channels such as IP telephony, social media sales channels like Facebook, Zalo... Real-time figures will be displayed visually, assisting managers and customer care teams in effectively understanding the business operations of the enterprise.
Not only that, CRM software also helps customer care teams classify the customer groups they are targeting. Some customer groups include: Target customers, customers who have made purchases, customers with needs, customers without needs... Based on this information, the customer care team will have the most suitable consultation and support strategies for each different group.
2.4 Accounting team
Regularly dealing with numbers, the next CRM software user group that MISA wants to introduce to you is the enterprise's accounting team. Although business reporting can be done through forms in Excel, using Excel still has certain limitations and is prone to errors in the statistical process.
CRM assists accountants in tracking inventory, receiving, issuing, managing debts, and contracts more easily and efficiently. With the most detailed statistics through the application, the accounting team will easily complete revenue reports, current business situation reports after just a few steps, reducing error rates when working with numbers.
2.5 Human Resources Department
As one of the departments with an extremely important role in recruitment, training, and ensuring the smooth operation of the entire company's human resources. Therefore, when mentioning CRM software user groups, the human resources team cannot be overlooked.
With CRM, the human resources department can manage the sales team's work such as travel itineraries, KPI sales targets, and job completion abilities. With this data, human resources always grasp the efficiency and effectiveness of the sales team to propose appropriate forms of rewards, additional training, or warnings, disciplinary actions.
II. Which industries, products should use CRM software?
With the explosion of the internet system, online business activities are booming, managing a huge amount of data is extremely difficult. Therefore, business management support software will be one of the optimal solutions for every enterprise. In particular, the following groups of CRM software user groups should consider managing human resources data, customer data in the most scientific way.
1. Enterprises with large or multiple offices
It can be affirmed that the workforce is one of the decisive factors for the success or failure of a brand. With CRM software, managers can grasp the activities of each employee in detail.
Simultaneously, through business management software, basic features will be integrated to optimize management processes such as: Appropriate user permissions, automatic calculation of working hours, employee data export, storage of company forms...
2. B2C businesses operating on multiple channels
Today, it's not just buyers and sellers meeting at one location, but now buyers can completely place orders online and even some businesses have a policy of delivering within 2 hours.
With a huge amount of data both online and offline, businesses need to store complete and accurately categorized information to carry out appropriate customer care activities.
3. B2B enterprises or enterprises dealing in high-value products, services
The nature of B2B enterprises or enterprises dealing in high-value products, services often involves long-term customer care before, during, and after sales. Using CRM helps businesses easily store and track customer information or purchasing journeys.
III. Conclusion
From the above information, we can see that CRM software is an extremely useful and indispensable tool for every business. Hopefully, the article on MISA AMIS has helped readers understand more about CRM software user groups to apply effectively to each business. See you in the next articles!
