Who is Affected by Zalo's User Fees?

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Ngày cập nhật gần nhất: 15/4/2026

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Who does Zalo Charge Fees to?

Zalo Provides Paid Subscription Options for Users

Starting from August 1st, 2022, Zalo's decision to impose user fees has impacted various groups, eliciting mixed opinions. While some support it, others oppose it. So, who exactly is affected by this new policy from Zalo?

Zalo has officially implemented changes such as restricting strangers from viewing or commenting on user diaries, limiting accounts to 40 displays per month when strangers search, and most notably, imposing user fees, causing uncertainty and concern among many. With this policy, Zalo has inevitably influenced its users to some extent.

Who does Zalo Charge Fees to?

Impact of Zalo's User Fees

Before, Zalo had restricted many features, making it difficult for users to search and chat as they did before. To use the app comfortably, individuals need to purchase one of three fee-based packages provided by Zalo:
- Trial Package: 10,000 VND/month.
- Premium Package: 399,000 VND/month.

So, Who's Affected by Zalo's User Fees?

With the aforementioned changes, Zalo aims to target its platform users for business purposes. Regular users seldom respond to messages from strangers and are also unlikely to be searched for frequently each month. However, businesses and sellers on Zalo are different. As Zalo restricts certain features, it limits businesses and sellers from messaging strangers or being found and messaged by them.

Zalo Provides Paid Subscription Options for Users

Additionally, many users are abandoning Zalo. As the user base declines, interaction with posts from sellers and businesses also decreases, affecting monthly revenue.

Many businesses are considering reducing advertising fees on Zalo and instead investing in advertising on other social media platforms, especially TikTok, which boasts a large user base and, notably, doesn't incur fees for usage.

Zalo currently offers 2 paid subscription options. The cost of these options varies depending on the features included. Check out a comparison of Zalo's paid subscription options to make an informed decision.

Read more: Comparison of Zalo's Paid Subscription Options

As a result, basic users will not be significantly impacted by Zalo's user fees; rather, it's businesses and online sellers who are affected. However, users who dislike being restricted in features, even if they don't use them all, are affected.

Frequently Asked Questions

What are the different subscription packages offered by Zalo for its users?

Zalo offers three fee-based subscription packages for users: a Trial Package priced at 10,000 VND per month, a Premium Package at 399,000 VND per month, and an additional package tailored for businesses, which varies based on the features included. Users can choose the package that best fits their needs.

How do Zalo's user fees affect regular users and businesses?

Regular users are not significantly impacted by Zalo's user fees, as they seldom engage with messages from strangers. However, businesses and sellers face restrictions that limit their ability to message strangers and be discovered, which affects their interaction and revenue on the platform.

What features have been restricted by Zalo since the implementation of user fees?

Since implementing user fees, Zalo has restricted features such as allowing strangers to view or comment on user diaries, limiting accounts to 40 displays per month when strangers search, and overall, making it more challenging for users to interact freely within the app.

Are businesses considering alternatives to advertising on Zalo due to user fees?

Yes, many businesses are contemplating reducing their advertising fees on Zalo due to the declining user base and interaction rates. Instead, they are looking to invest in advertising on other social media platforms, particularly TikTok, which offers a larger user base without incurring usage fees.

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