Buzz
Most logos of large tech companies are blue.
Have you noticed that the logos of most large tech companies in the world are often blue, such as Facebook, LinkedIn, Skype, and Telegram? According to experts, this is related to psychology that affects user psychology.
Black and blue dominate 53% of logos in the technology industry
According to a new study by the printing company Solopress, 53% of the total best-performing technology brand logos in the world are black and blue. Of these, navy blue is used by 30% of the best-performing technology companies and is often used for social networking applications.
Neuromarketing expert Katie Hart revealed that Google changed the specific shade of blue to a 'redder' shade for its links. Most users didn't notice this change, but it contributed an additional $200 million in ad revenue annually.
Neuromarketing expert Katie Hart shared that Google changed the specific shade of navy blue to a 'redder' shade for its links. Most users didn't notice this change, but it contributed an additional $200 million in ad revenue annually.
Red and pink dominate the food and beverage industry logos
41% of logos in the food industry and 29% in the beverage industry feature red and pink colors.
Red, with its longer wavelength, has a stimulating effect on recipients, arousing and prompting us to act.
To some extent, red increases heart rate, blood pressure, and appetite, making us act faster, more impulsive, and more likely to eat more. Therefore, red and pink are widely used in the food and beverage industry, especially in fast-food chains.
