Buzz
While most digital marketers and businesses primarily focus on social networks like Facebook, Instagram, and social marketing activities, they inadvertently overlook another highly effective marketing channel: Email.
Email marketing continues to deliver the highest sales conversion rates among all channels. Although marketing on Facebook, Instagram, and other social media platforms remains effective, the major challenge is advertisers constantly facing the influence and dependence on the algorithms of these platforms.
As a business owner, Mytour recommends focusing on building a robust Email List. The reasons behind why businesses should employ Email Lists will be discussed further in the upcoming sections of this article.
Why should businesses construct and utilize Email Lists?
Below are some reasons explaining why businesses should construct and utilize Email Lists:
1. Subscribers express interest in what you provide
Invite and introduce your products to individuals in your Email List, encouraging them to explore their potential interest in these items. While they may not make an immediate purchase, they might be expressing some form of intent, such as product curiosity, by allowing you to send emails to them.
In the realm of digital marketing, this is considered a 'prospect.' Among the marketing channels, email subscribers are one of the groups most likely to convert into actual buyers.
Email is also a valuable tool for driving traffic to your website, as this platform boasts a higher click-through rate compared to other social networks.
2. Businesses own the emails they collect
In recent years, we have witnessed numerous transformations in social media marketing due to algorithmic changes and other factors, directly impacting performance and revenue ratios.
When advertising through social networks, businesses and individuals must pay to run ads. Furthermore, the entities that businesses build and attract do not belong to them. They simply have the right to access and reuse. This is understandable as businesses don't own any assets they collect as advertisers.
If, unfortunately, Facebook 'shuts down' a business account due to violations or other reasons, it's as if all the efforts they've put in go down the drain. All the entities they've built and the data collected through ads vanish in an instant.
With an Email List, businesses are the owners of the contact list, and they can advertise their products via email anytime without spending a penny on ads.
Here are some reasons why businesses should utilize an Email List. We hope this article has provided you with valuable information about Email Lists. Currently, Gmail is a widely used email service, so you can create a Gmail account by registering for the latest Gmail. Simultaneously, explore how to send bulk emails to reach multiple customers at once. If you have any inquiries or questions, feel free to leave your comments below the article for clarification.
