Buzz
Even in October, when laptop demand traditionally decreases, The Mobile World achieves a remarkable sales figure, selling nearly 60,000 units and earning over 1,000 billion VND. Thus, within the first two months of the school season (September, October), TGDĐ attains a total revenue of 2,000 billion VND, all thanks to laptops.
This year, due to the complex evolution of the pandemic, many schools across the country are still closed. Consequently, the demand for laptops has not only shown no signs of cooling down but has also witnessed significant growth.
At The Mobile World, a notable example in October is the sale of over 60,000 laptops, generating more than 1,000 billion VND solely from laptop sales. This marks a 20% increase compared to the peak month of every year, September.
In the preceding month of September, The Mobile World had already sold more than 50,000 laptops, earning nearly 1,000 billion VND (a 128% increase compared to September 2020). Cumulatively for the first 9 months of the year, The Mobile World estimates to hold about 35% of the national laptop retail market share, becoming the leading laptop retailer with a revenue of nearly 3,300 billion VND, a 40% growth compared to the same period in 2020. Thus, in just 2 months of the back-to-school season, The Mobile World achieved a revenue of 2,000 billion VND thanks to laptops.
This achievement is the result of a visionary approach and meticulous preparation. As early as June - July, The Mobile World stockpiled a large quantity of laptops, at times accounting for 60%-70% of the total merchandise from laptop manufacturers. Despite market shortages during the 2-month back-to-school season in September and October, The Mobile World's laptop shelves remained diverse with over 300 models on display, competitively priced, and catering well to the needs of all customer groups.
'We predict that laptops will remain a 'hot' commodity until the end of the year due to the ongoing complex pandemic situation in many provinces. Therefore, we anticipate achieving over 5,000 billion VND in laptop revenue in 2021,' stated Mr. Doan Van Hieu Em, CEO of The Gioi Di Dong Joint Stock Company.
Over the past 2 years, The Gioi Di Dong has intensively invested in the laptop sector by establishing laptop centers. This strategic move has quickly proven effective, alongside the rapid expansion of laptops across all stores in the system. This has enabled The Gioi Di Dong to swiftly become the market leader in laptops, with an estimated market share exceeding 40% by the end of this year.
The major differentiator of the laptop centers is the 'shop in shop' model integrated into the existing infrastructure of The Gioi Di Dong supermarkets or Minprice. This helps save costs for new openings and facilitates the rapid expansion of laptop centers. As the coverage of the stores increases, the recognition and opportunities to reach customers also grow accordingly.
Despite such integration, the area of the centers is always over 100 m2, offering a diverse and abundant range of products for customers to easily choose from. An estimated 900 - 1,000 laptop models are always available on the shelves, ready for customers to experience.
Laptop centers also serve as convenient hubs for the fastest possible delivery of online orders. With a nationwide network of fully covered stores and a large team of employees, The Mobile World has a competitive advantage.
The Mobile World always prioritizes service quality. All laptops purchased at The Mobile World come with genuine Windows installed. When buying a laptop, customers are guided by a team of technical experts to ensure they choose the most suitable model. Additionally, an online team of experts is available for pre-visit consultations.
Not only do The Mobile World's laptop centers sell laptops, but they also offer related accessories such as computer mice, headphones, printers, and desktop computers from renowned brands to meet diverse and essential customer needs.
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