Buzz
Gen.G is currently facing significant challenges within the LPL market.
In the world of League of Legends, the most developed regions are undoubtedly the LCK and LPL. The LPL, in particular, with its vast and dominant community, provides a lucrative market for teams from the LCK, despite the longstanding rivalry between the two regions since the early days of professional League of Legends. Notably, teams like T1 and Gen.G, along with renowned players like Faker, Chovy, ShowMaker, are highly regarded in shaping their image within the LPL. Among them, Faker stands out as the only player in the League of Legends scene who has yet to compete in any match in the LPL but still commands a fanbase even larger than legends like Uzi or Doinb.
After the conclusion of the 2023 season, teams continued to engage in numerous events, with the LPL market being a top priority. A few days ago, T1 hosted show matches with renowned streamers in the region. And soon, Gen.G will also hold events in the LPL to promote the team's image in the new season. However, it's from these events that trouble emerged.
Specifically, in a promotional post on Gen.G's official Facebook page written in the local language, the team made a serious error concerning a sensitive area. This is a genuinely critical issue at the current time, immediately sparking outrage from the LPL audience as well as garnering significant attention from the international League of Legends community. The post was swiftly deleted, but many netizens managed to capture screenshots for reposting.
The situation escalates further as sources within the LPL circle reveal that no audience members there dare to openly support Gen.G anymore. Moreover, not long ago, there were reports that the LPL would need to provide additional documentation for tournaments to be broadcasted, following a performance by a popular girl group at the 2023 Worlds, which caused controversy due to cultural issues.
With this recent development, Gen.G's event might face cancellation, and more critically, the team could lose all its fans in the LPL. Currently, the situation continues to receive attention and discussion from the League of Legends audience.
