Xiaomi's Redmi sub-brand achieves 1 billion smartphone sales in 10 years

This noteworthy achievement was proudly announced by Lu Weibing, a key executive at Xiaomi Group. Serving as the President of Xiaomi's International Division and the CEO of the Redmi brand, Weibing played a pivotal role in guiding the brand to its current pinnacle of success.

The journey of Redmi commenced under Xiaomi's patronage on July 31, 2013, as a new product line aimed at delivering high-quality smartphones at affordable prices to users. This strategy propelled the company to numerous successes in the smartphone market, enabling Redmi to swiftly carve out a niche and expand its customer base. Recognizing the potential and unique identity of Redmi, Xiaomi strategically elevated Redmi to an independent subsidiary on January 3, 2019, granting the company greater autonomy and focus within its investment portfolio.

This transition was marked by a dedicated launch event for the Redmi brand on January 10, 2019. Under its independent status, Redmi has continued to thrive, innovate, and broaden its product range, thereby consolidating its position in the fiercely competitive smartphone market.

To commemorate this sales milestone, Lu Weibing organized a special ceremony, inviting key partners in the domestic supply chain who have played crucial roles in Redmi's journey over the past 10 years. This event not only celebrates sales achievements but also strengthens relationships with indispensable partners for Redmi's development and success.