Young Man Turns Chicken Diet into Entrepreneurial Success

The Unbelievable Story of Four Young Men in Hanoi

One Month of Chicken Meals, Yet Still Fearful of Chicken After a Year

Anh Chung and his three companions still shudder at the memory of that month - every meal chicken, every day scouring every corner of Hanoi for chicken, inside and out.

Anh Chung captures memorable moments with artists Vân Dung and Xuân Bắc, alongside the New Year's feast of the Táo Quân troupe.

'After that month, we were terrified of chicken meat. That Tet, we didn't dare touch any piece of chicken, resigned to avoiding it altogether. And the whole year after, just the sight of chicken kept us at bay!'

However, a month of feasting on chicken all over Hanoi seemed futile, until the four young men finally could... well, quit the daily chicken diet after finding the perfect source supplying quality Vietnamese and crossbred Dong Cao chicken!

At last, the four young men found their 'true love' of a lifetime.

'Polishing chickens to profit', earning tens of millions a day

After securing their supply, the four young men immediately set to work preparing for the venture of 'polishing chickens to profit' in order to get rich.

And so, The Pottery was established at No. 8, Alley 97, Pham Ngoc Thach, with a slogan that would later become a legend among Hanoi's drinking circles: 'Eating well and sitting pretty? Come over here!'

The Pottery attracts a large number of office workers.

The Pottery is not just a favorite spot for students and office workers in the area, but also dubbed by Hanoi's drinking community as 'The Sành People's Drinking Spot'. Contributing to The Pottery's reputation is its pioneering role in developing the famous beef and chicken platters, now widely enjoyed across Hanoi's drinking establishments.

It's also a favorite haunt for many celebrities.

With just one chicken platter priced from 480,000 to 650,000 VND, feeding 4 to 6 people to satisfaction, the four young men easily earn tens of millions a day.

'Regardless, the Seven Course Chicken is always among the top sellers, popular in all seasons. Whenever there's a big group, they'll order either the beef or chicken platter. I feel that our month-long toil in chicken consumption wasn't in vain!' - shared Mr. Chung.

'The Marvelous Seven-Course Chicken Platter' at The Pottery

The seven dishes on the chicken platter bring seven different flavors, extracted from seven different parts of the chicken. To borrow a line from Nguyễn Du's Kiều: 'Each dish, a distinct charm, perfection in every part!'

The legendary Seven-Course Chicken Platter at The Pottery.

Garlic-fried chicken feet is a dish that goes well with liquor and beer. Fresh, unprocessed chicken feet highlight the crispiness of the skin, the stickiness of the cartilage, and the tenderness of the meat... Taking a bite, the sweet taste of each meaty strand blends with the fragrant garlic, filling the mouth with delight!

Fresh chicken feet, fried to a crispy golden brown, exuding a tantalizing aroma of garlic.

Marinated chicken wings, fried to a perfect crispness, tender yet firm, soaked in rich fish sauce, along with garlic-fried chicken feet, are the two dishes that pair perfectly with beer, elevating the drinking experience!

Crispy chicken wings with flavorful fish sauce.

Sticky rice rolls with well-cooked meat, using premium quality glutinous rice as the wrap, filled with minced chicken seasoned with garlic and onions, fragrant with mushrooms and wood ear fungus, then fried to a golden perfection.

This nem must be eaten hot, dipped in fish sauce and drizzled with a bit of rich chicken sauce. Eating it in the midst of a chilly weather is incomparable! Alternatively, you can wrap it with chicken, fresh vegetables, and delicious fish sauce for an equally enticing experience!

This new and unique chicken nem tastes delicious whether eaten with fresh vegetables or on its own.

Chicken thigh mixed with crispy rice crackers captivates the drinkers with the fresh green taste of young banana leaves, the fragrant aroma of betel leaves rolled with lemon leaves, the nutty flavor of rice crackers, and the sweet, firm texture of chicken thigh...

Chicken thigh mixed with crispy rice crackers prevents any feelings of boredom throughout the entire platter.

Smoked salted chicken has a unique taste when paired with a dipping sauce that is golden and fragrant, imbuing each tender and fragrant pinkish piece of meat with a subtle smoky aroma... It's so delicious that many tables finish it and order another plate for indulgence!

Smoked salted chicken - A unique and easy-to-eat dish

Sweet and sour chicken salad is an easy-to-eat dish. The chicken breast is thinly sliced and marinated evenly, combined with the fresh crispness of bean sprouts, carrots, onions, herbs, a dash of fish sauce mixed with vinegar, a bit of sugar, a bit of chili... It's salty, sweet, sour, and spicy all at once!

Chicken salad - A dish that encapsulates the flavors of salty, sweet, sour, and spicy

Finally, there's steamed chicken with mushrooms. Half of a firm free-range chicken is wrapped in silver paper and steamed with lotus seeds and shiitake mushrooms. Each bite of this dish is sweet down to the bones, not only delicious but also highly nutritious.

After a month of eating chicken all over Hanoi, there was a time when almost the entire city was enjoying The Pottery's chicken while the four young owners dared not even touch a piece! Nevertheless, their efforts have led to The Pottery, and the famous Seven-Course Chicken Platter as it is known today. If you gather with friends or dine with family, be sure to stop by and enjoy the seven culinary delights on one plate! Hurry up because in September, the restaurant is offering a 10% discount to welcome autumn!

>>> Details of the 10% discount (food + drinks) for September at The Pottery

Nguyen Nhi.

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