YouTube has utilized machine learning to flag inappropriate content for the Trust & Safety team's review, but the company plans to expand the use of this technology in the future. If children attempt to watch a restricted video through an embed on another website, Google will redirect them to YouTube, where they need to log in to prove they are over 18 years old. The company states: 'This will help ensure that no matter where the video is found, it can only be viewed by the appropriate age group.'
Google states that content creators can appeal age restriction rules they believe are incorrect. The company also notes that this automation will not significantly impact the revenue of content creators.
The recent announcement marks Google's latest initiative to make YouTube a more responsible platform for parents and their children following various controversies. In 2019, the company had to pay $170 million to settle allegations of unlawfully collecting data from children who watched online video streaming services. Since then, the company has rolled out features such as the web version of the YouTube Kids app to address those concerns.
Download and update the latest Youtube Kids app here.
