Pew Research Center specifically analyzed YouTube channels with over 250,000 subscribers by the end of 2018 and found that videos targeting children under 13 receive an average of three times more views than other content.
YouTube videos targeting children have triple the viewership compared to other content videos.
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Responding to The Verge, a spokesperson for YouTube declined to comment on Pew's findings, but added that the most popular video genres on the platform include comedy, music, sports, and how-to content.
In addition to other content types, some vlog channels create content specifically targeting children, with significant subscriber counts like The Ace Family, which has gathered over 16 million subscribers in less than 3 years.
It's worth noting that according to the findings of the Federal Trade Commission, there is an increasing number of YouTube videos containing 'harmful' content deemed unsuitable for children. YouTube is implementing algorithm changes and updates to its terms of service to restrict such content. Moreover, the company has developed an entirely independent app named YouTube Kids dedicated to children.
- Download YouTube Kids for Android
- Download YouTube Kids for iPhone
Currently, there is a plethora of quality videos for children available for viewing. Parents can download children-themed YouTube videos to their phones for their children to watch.
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