Buzz
According to a report by GFK, LG continues to hold its leadership position with nearly 25% market share in total air purifier sales in Vietnam, reflecting a 10.5% growth compared to 2023.
The report reveals that in 2024, LG's market share reaches 24.8%, approximately 1.8 times that of the next brand. The brand has been leading the market and maintaining this position since June 2023. This impressive performance stems from its superior air purification technology, unique design, and diverse product range that meets consumer needs.
In Vietnam, LG air purifiers feature an elegant design and outstanding air filtration performance.
Specifically, all of LG's air purifier models are equipped with an advanced filtration system featuring three protective layers and strong air purification capability. The outer layer is a coarse filter that eliminates common large dust particles, the middle layer is a HEPA filter that removes up to 99.999% of fine particles as small as PM 0.01 (only 1/5000th the size of a human hair). The innermost layer is a carbon filter that neutralizes unpleasant odors, smoke, and harmful compounds, including formaldehyde. The machines also incorporate UVnano technology to eliminate up to 99.99% of bacteria.
An LG representative mentioned that the company currently offers a range of 9 air purifier models, catering to diverse customer needs, from large space requirements to homes with pets, as well as energy-saving needs. Additionally, LG's air purifiers stand out in the market with their unique designs, from the two-tier tower style of the LG PuriCare Alpha 360 to the versatile coffee table of the LG PuriCare AeroFurniture. All models feature an elegant appearance that easily complements various interior design styles.
LG air purifiers serve as a luxurious interior highlight, enhancing the modern living space of homeowners.
With the aim of optimizing user experience and convenience, LG's air purifiers can easily be connected and controlled through the LG ThinQ app on smartphones. Users can effortlessly control the devices remotely, monitor air quality, and check the filter's usage status.
At the beginning of 2025, LG introduced two new air purifiers, the LG PuriCare Aero Booster PET and LG PuriCare Aero HIT, both featuring optimal air filtration (including PM 0.01 fine dust) and compact designs. The LG PuriCare Aero Booster PET boasts dual airflow technology, dispersing purified air from both the upper and lower vents, while its Clean Booster technology ensures that clean air is spread up to 5.5 meters. Additionally, this product is the first air purifier to incorporate Affectionate Intelligence (AI redefined by LG). Equipped with smart sensors, it can predict air quality and automatically adjust the fan's speed or turn it off, saving up to 50% energy compared to normal mode.
For several consecutive years, LG has maintained its leadership position in the air purifier market.
