1. TOP 10 Strong ASEAN Brands 2024
On April 20, 2024, Nguyen Thi Trang Phuong, Founder & CEO of BON Spa, along with the leadership team, traveled to Singapore to attend the Vietnam-ASEAN Economic Cooperation Forum and the 'Strong ASEAN Brands 2024' announcement. At this prestigious event, BON Spa was honored with three awards, affirming its international brand value and exceptional service quality.
The Vietnam-ASEAN Economic Cooperation Forum and the 'Strong ASEAN Brands' ceremony are held annually in different Southeast Asian countries. In 2024, it marked the eighth consecutive year at Marina Bay Sands, Singapore, with leaders from Vietnam, Singapore, and international organizations present.
To be awarded at this event, individuals and companies must undergo a strict selection process, demonstrating high-quality products and services trusted by both partners and consumers within the ASEAN market.
BON Spa has become a beloved brand for millions of customers in Vietnam, providing comprehensive care for women, pregnant mothers, and new mothers with medically certified therapies, Korean-standard procedures, 100% organic natural products, and state-of-the-art equipment. BON Spa currently operates a headquarters and six branches across Vietnam, continually offering top-tier service experiences.
The 'TOP 10 Strong ASEAN Brands 2024' award recognizes BON Spa's growth, service excellence, and brand positioning within the health and beauty sector.


2. ASEAN Quality Products and Services 2024
Following its string of prestigious awards at the Vietnam-ASEAN Economic Cooperation Forum, BON Spa was honored with the 'ASEAN Quality Products and Services 2024' award, proving that the brand has met market demands and opened new horizons in service quality and customer experience.
BON Spa has truly become a symbol of dedicated care. Under the leadership and strategic vision of entrepreneur Trang Phuong, the brand has nurtured BON Spa with empathy and a deep understanding of customer needs, allowing the brand to thrive and grow thanks to the love and trust from its customers.

3. Outstanding ASEAN Leader 2024
In addition, Trang Phuong, the founder and CEO of BON Spa and its affiliated brands BONBEA, BON Cosmetics, and BON Home, as well as the Chairwoman of Hai Hung Company and the founder of the SHE Journey project 'Women Supporting Women', was honored with the 'Outstanding ASEAN Leader 2024' award. This achievement underscores the role of women in business and enhances the global image of Vietnam's health and beauty industry.
With a powerful influence and a passion for community service, BON Spa has cared for and served over 8,000 clients, organized numerous events supporting women in Ho Chi Minh City, and assisted over 100 women in confidently starting their own businesses through the SHE Journey project. Furthermore, BON Spa continues to foster international collaborations to bring the world’s most advanced beauty and wellness technologies to serve Vietnamese women.
Reflecting on her recognition at the Vietnam-ASEAN Economic Cooperation Forum and the 'Strong ASEAN Brands 2024' announcement, CEO Trang Phuong shared: 'I am both surprised and proud, as this is the first time both I and BON Spa have participated in the forum and received three prestigious awards. For me, this is the greatest encouragement for the journey I and BON Spa are on — to serve with dedication and provide the best products and services for women.'


