It’s no coincidence that ‘Taiwan tourism’ has become the most searched travel keyword on Google Vietnam. Taiwan, the ‘Emerald Isle,’ naturally captivates travelers, drawing in wanderlust enthusiasts from all over. So, what factors contribute to Taiwan's tourism success? Let’s explore 10 reasons why Taiwan has been drawing Vietnamese tourists in recent times with Mytour.
Overview of Taiwan Tourism
Although a small island nation in East Asia, Taiwan has emerged as a top travel destination in Asia. The ‘Emerald Isle’ of Taiwan attracts visitors from around the world with its majestic natural landscapes, nostalgic old streets, and rich culinary heritage.
In addition, Taiwan is a shopping paradise for countless shopping enthusiasts and food lovers. Each city in Taiwan boasts one or two bustling night markets, offering tourists a chance to immerse themselves in the local culture.
Thanks to the many attractive features mentioned above, ‘Taiwan tourism’ has become the most searched travel keyword among wanderlust seekers today.

Taiwan is the most searched travel destination on Google Vietnam in 2023 (Image source: Collected)
10 reasons why Taiwan is an attractive destination for Vietnamese travelers
After Thailand, Taiwan has become one of the top foreign travel destinations for young Vietnamese travelers. In fact, in 2023, the keyword 'Taiwan tourism' even surpassed Thailand and Singapore, becoming the most searched travel keyword on Google Vietnam.
So, what are the key reasons that make Taiwan tourism so appealing to Vietnamese travelers? Why is Gen Z increasingly choosing Taiwan as their travel destination? Below are the top 10 factors influencing Vietnamese people's travel decisions and preferences towards Taiwan tourism.
1. Quick and Easy Visa and Immigration Process
The simple and fast immigration and visa process is one of the main reasons why Taiwan is such an attractive destination for Vietnamese travelers. Since September 1, 2016, Taiwan has relaxed its visa requirements for Vietnamese citizens. As a result, travelers who have visited certain developed countries can obtain a tourist visa to Taiwan. For example, visitors with a valid visa from another country can enter Taiwan without requiring a new visa for up to 30 days.

Obtaining a Taiwan visa is now simpler and easier than before (Image source: Collected)
For travelers who need a visa, they can apply for a tourist visa through the online registration process. This not only saves time and effort for busy travelers, but the approval rate is also quite high. As a result, the number of Vietnamese tourists visiting Taiwan has increased significantly since the Taiwanese government facilitated online visa applications for Vietnamese citizens.
2. Cool Climate and Fresh Nature
One interesting aspect is Taiwan's pleasant, cool climate year-round, making it ideal for outdoor sightseeing and exploration. Therefore, tourists can visit Taiwan at any time of the year. However, the best time to visit Taiwan is from March to April. This is when the cherry blossom festival takes place, and the Qingming Festival adds a lively and festive atmosphere to the country during this period.
3. The Enchanting Four-Season Natural Scenery
Taiwan, the island nation, is covered by majestic mountain ranges and lush tropical forests. The stunning natural scenery has captivated countless visitors from all over the world. In Taiwan, tourists can marvel at the breathtaking Taro Gorge, take a boat ride on Sun Moon Lake, and immerse themselves in the ancient atmosphere of Shifen Old Street, among other highlights.

Mesmerizing autumn scenery in the morning sun (Image source: Collected)
4. Unique Chinese Culinary Delights
Above all, cuisine is one of the top reasons why Taiwan is an attractive destination for Vietnamese travelers. Taiwanese cuisine is a harmonious blend of many different culinary traditions, including Chaozhou and Fujian from China. Furthermore, the limitless creativity of the Taiwanese people has enriched their food culture, making it even more diverse. Some notable dishes include: Taiwanese sesame buns, Gua Bao, xiao long bao, pineapple cakes, and stinky tofu.
5. Explore and Shop at the Bustling Night Markets
Few people would guess that a small island nation like Taiwan is home to over 300 night markets, stretching from north to south. Night markets have become an inseparable part of Taiwanese culture, deeply embedded in the daily lives of the people. The atmosphere in these night markets is vibrant and bustling, with some shops even staying open until 1 or 2 AM.

The lively night markets are a must-visit attraction for any Taiwan tour (Image source: Collected)
Taiwan's night markets primarily sell trendy fashion items for young people, such as clothing, cosmetics, and jewelry. In addition, these markets are famous for their food stalls, offering a variety of delicious street foods. Many tourists jokingly say, 'Once you visit a Taiwanese night market, you never want to leave.' It would be a shame to visit Taiwan without exploring the vibrant, lively night markets.
6. Famous Temples with Deep Spiritual Significance
According to statistics, 93% of Taiwan's population follows Taoism or Buddhism. As of now, Taiwan is home to over 5,000 temples where Buddhists go to practice, study, and pay their respects. The temples in Taiwan stand out for their ancient architecture that reflects the rich cultural heritage of China. They attract a large number of Buddhist devotees who visit and worship annually.

The people of Taiwan flock to temples during important religious festivals (Image source: Collected)
7. Free Wifi
In today's modern world, the internet has become an essential part of daily life. However, some countries do not provide free wifi, meaning travelers must purchase a SIM card or 4G data plan if they wish to access Google Maps or search for restaurants and attractions. This can be an inconvenient challenge when traveling abroad.
Recognizing the needs of international travelers, Taiwan became one of the first countries in the world to offer free wifi nationwide. Now, tourists can stay connected to the internet anytime, anywhere, without incurring any costs. This is also one of the key reasons why Taiwan is such an attractive destination for Vietnamese travelers.
8. Advanced Transportation System
The main advantage of traveling to Taiwan is the convenience of air travel, which is both easy and accessible. Moreover, airfare to Taiwan remains stable and is relatively affordable when compared to other East Asian countries. This factor plays a significant role in Taiwan's growing popularity as a travel destination.
Moreover, Taiwan is among the Asian countries with one of the most advanced public transport systems. The MRT (Mass Rapid Transit) system stands out as the most commonly used mode of transportation by locals. The MRT network connects most of Taiwan's major attractions, entertainment districts, and shopping centers. Travelers can pay per journey or use a reloadable Easy Card for multiple trips.

The MRT system in Taiwan stands out for its speed and efficiency (Image source: Collected)
In addition to the advanced MRT system, Taiwan offers a well-developed network of buses and high-speed trains linking various cities. This allows tourists to easily travel to any city using public transportation. A similarity between Taiwan and Vietnam is that both countries have a high number of people who use motorcycles and bicycles for everyday commuting.
9. The Hospitality of the Locals
The people of Taiwan are known for their generosity and friendliness towards international visitors. This is evident in their warm smiles, friendly gestures, and welcoming nature. They are always eager to offer their help with kindness and enthusiasm. Their genuine hospitality is one of the key reasons why Taiwan is such an appealing destination for Vietnamese tourists.
Additionally, phrases like 'sorry' and 'thank you' are commonly used by the locals. This cultural habit helps visitors feel at ease when interacting with the people of Taiwan.
10. Unique Cultural Festivals
Cultural festivals are one of the key reasons why Taiwan is such an attractive destination for Vietnamese tourists. Thanks to the blending of various cultures from different ethnicities and countries, Taiwan hosts a variety of lively cultural festivals throughout the year. Among the most notable are the Dragon Boat Festival, Lantern Festival, and the Hot Air Balloon Festival.
Taiwan not only boasts rich Chinese cultural traditions but is also a melting pot of diverse cultural elements from the 16 indigenous tribes that once inhabited the island. A visit to Taiwan allows you to immerse yourself in the various cultures present there.
From the previous article, it’s clear why Taiwan has become such a popular destination for Vietnamese tourists. Taiwan is more than just a destination – it is a journey of cultural exploration. Every city and path you visit will surely leave you with memorable experiences of this unique country. For tour bookings to Taiwan, feel free to contact Mytour at the hotline 028 3827 0404!
