Instacart's data reveals the 7 biggest food and grocery trends to watch out for in 2025, highlighting what's expected to shape the food scene in the year ahead.

1. Cheers to Non-Alcoholic Drinks

Mocktails are on the rise, particularly among Gen Z and Millennials. Non-alcoholic cocktail sales surged by an impressive 400% last year, while non-alcoholic spirits grew by 129%, and both non-alcoholic wines and beers saw notable increases. We’re definitely raising our glasses—but often without the booze.

2. The Art of Baking—From Bread to Pizza

You might have abandoned your sourdough starter a while ago, but baking from scratch is still going strong. Bread and pizza-making are seeing a comeback, with sales of specialty flours like bread flour and 00 flour rising by nearly 50%.

Bakers are choosing healthier options for their flours, as both white wheat flour and whole wheat flour have experienced growth, alongside wheat berries.

3. Focusing on Gut Health

With the surge of research surrounding prebiotics and probiotics, it's no surprise that more shoppers are adding items from these food and drink categories to their carts. Instacart reported a 58% increase in purchases of probiotic and prebiotic foods, including probiotic sodas and gut-friendly fermented foods like miso and kimchi.

Instacart suggests that focusing on these health-conscious foods and drinks is a simple and effective way to enhance your well-being. "In today's fast-paced lifestyle, convenience is key, and more people are looking for easy ways to make small adjustments for better health and wellness—like swapping a traditional soda for a probiotic version from time to time."

4. The Rise of Cottage Cheese and Greek Yogurt

The cottage cheese craze has taken over, especially on TikTok, where we’ve seen everything from cottage cheese flatbreads to ice cream. High-protein dairy options like cottage cheese and Greek or Icelandic yogurt are gaining popularity fast. Instacart reports a 17% increase in cottage cheese sales, with Greek and Icelandic yogurts also seeing a 6% boost.

5. Milk Tea and Beyond

Asian-inspired drinks and dishes are also gaining popularity. Frozen Asian buns have seen nearly double the demand, and other items like milk tea, Asian seasoning blends, and probiotic-packed foods like miso and kimchi are trending.

6. Exploring Tinned Fish

We’ve moved far beyond the classic canned tuna and now relish a variety of seafood in tins—sometimes even incorporating them into seacuterie boards for a fresh take on traditional charcuterie. Canned mackerel is especially popular, seeing a 74% increase in sales, while sardines are also gaining traction with a 13% rise.

7. Staying Hydrated

Maintaining hydration will remain a priority, and while water is always a reliable choice, many will seek more flavorful alternatives. Sales of electrolyte drink powders have surged by over 30%, and coconut water is also experiencing growth, as per Instacart.