Buzz
Online shopping through e-commerce platforms has become a widespread trend among young people in Vietnam. Let's join Mytour in exploring the largest e-commerce platforms in the country today!
1. Shopee – The largest e-commerce platform in Vietnam
Shopee is currently the largest e-commerce platform in Vietnam, widely used by the majority of people. With its continuous promotional campaigns and discounts, Shopee has consistently attracted a large number of new users. In the past, Shopee had to compete with platforms like Lazada, Tiki, and Sendo, but in recent years, Shopee's dominance has taken over the market share of other major e-commerce giants.
Shopee is loved by many for its attractive offers, consumer protection policies, installment payment options, and the variety of services it provides on its platform, all aimed at enhancing the system's quality and services. Currently, Shopee mainly focuses on offering discounts on the 15th and 25th of each month, as well as special dates like 01/01, 02/02...12/12. Shopee's discount programs during events include vouchers ranging from 10% to 50%, along with continuous shipping discount codes for users.
Shopee not only owns a large e-commerce platform but also boasts a top-tier logistics service in Vietnam, known as SPX. SPX is regarded as one of the strongest competitors in the market due to its fast delivery speed and highly efficient warehouse management. The seamless integration of Shopee and SPX ensures that orders reach customers within 1–3 business days.
2. TikTok Shop – A trusted e-commerce platform
It took TikTok Shop only one year to capture the market share from other major players and is now Shopee's biggest competitor. Leveraging TikTok's massive user base, TikTok Shop quickly attracted key opinion leaders (KOLs) to livestream and sell directly on the platform. With its user advantage, TikTok Shop swiftly gained market share and shows no signs of slowing down.
Thanks to its advanced store management system, TikTok Shop fosters healthy competition among its vendors and ensures stringent product management to improve the shopping experience for its customers. In addition, discount codes and shipping fee reductions are consistently rolled out, offering maximum potential for shoppers. TikTok Shop is currently highly rated and poses a growing challenge to other e-commerce platforms in the market.
3. Lazada – A high-quality e-commerce platform
Lazada was once a major competitor to Shopee, but recently, it has shown signs of stagnation in its growth and expansion. Its promotional campaigns no longer attract as many customers, and its market share has quickly shifted to TikTok and Shopee. However, Lazada has taken a new approach by directly partnering with warehouses to improve its operations. Instead of users having to manage their own stock, Lazada now handles warehousing and sellers simply need to supply the products. This new strategy is being highly praised and is helping Lazada position itself as a trusted platform. Despite this, Lazada still faces challenges in regaining market share from the industry giants.
4. Tiki – An authentic e-commerce platform
Tiki has gained a strong reputation as a platform for selling only authentic, high-quality products, earning it the title of 'genuine e-commerce platform.' It has a strict policy against counterfeit goods, and in the rare case that customers purchase fake items, there are compensation policies in place to match the value of the purchase. Due to its emphasis on quality, Tiki has received a lot of praise from customers. However, selling only genuine products is not enough, and Tiki currently lags behind competitors due to a lack of frequent promotions, especially monthly discounts and free shipping offers. It is hoped that in the future, Tiki will enhance its promotional efforts to attract more customers.
5. Sendo – An affordable e-commerce platform
Sendo is known as an affordable e-commerce platform in Vietnam, offering extremely attractive discounts. With a large community of sellers, Sendo quickly became a popular platform thanks to its frequent discount programs. These promotions are held throughout the year, with appealing discount codes available at all times to attract users. Although Sendo no longer holds as large a market share as it once did, it has managed to maintain a stable customer base over time. The products sold on Sendo are diverse, offering customers a wide variety of options to choose from.
In this article, Mytour shared the top largest e-commerce platforms in Vietnam with you. Wishing you a great day!
