Instagram encourages users to follow and "like" others' photos, which can help boost your popularity within the community. If you're aiming to stand out on Instagram, don't worry too much. You can enhance your photos, grow your community, or even learn the art of storytelling through pictures.
Steps
Grow Your Instagram

Choose a catchy and recognizable Instagram name. Think about the content you want to share and pick a name that reflects that. If your Instagram name mirrors your personality, you'll attract followers with similar interests.
- If you're struggling to find a name, you can use the name generator tool at spinxo.com/instagram-names.
- Feel free to use underscores or other symbols. They can make it easier for people to read your Instagram name, but limit yourself to one or two symbols so others can still search for your account by name.

Upload an artistic profile picture. If possible, take a creative photo of yourself (without props) so that people can remember your face. If you want to get noticed, don't hesitate to share a bit of your personal life on Instagram.

Pick a theme. Consider your interests, passions, and desires, then curate your Instagram around that theme. Add information about your chosen theme to your profile, and don't forget to include relevant captions when posting new photos or videos.
- If you love food, focus on food photography.
- If fashion is your passion, highlight trends, styles, and colors.
- Are you into any particular games or books? Snap a beautiful shot of them and post it on Instagram!
- Do you admire a particular celebrity? Turn your Instagram into a tribute account for them! You could connect with other fans and build your own community.
- Or maybe you're into roleplay. Instagram is the perfect platform for that. Take on your favorite character and join roleplaying communities! For instance, if you're a fan of Naruto, you could roleplay as him or other characters from the Naruto universe!

Develop a niche market. Is there something unique that only you can share with others? Your Instagram needs to stand out, offering content that can't be found anywhere else to attract followers.
Share Creative Photos and Videos

Master Instagram filters. Become a pro by experimenting with different types of photos and filters. Keep in mind that different filters can enhance lighting or make colors appear more vibrant. Always preview the photo with the filter applied before making a final choice.
- Consistency in color and effects is a great way to develop an aesthetically pleasing profile. Using too many different filters may make your feed look chaotic. Check out the hashtag “#nofilter” for inspiration.
- Some Instagram users avoid filters altogether to emphasize the natural beauty of their photos.

Use dedicated photo editing apps. While Instagram’s built-in filters are nice, they do have their limits. There are many apps that allow for more detailed editing. Download highly-rated photo editing apps from the App Store or Google Play Store to breathe new life into your photos.
- Try Instagram's Boomerang to capture short, slow-motion videos.
- Give Layout a try to combine multiple images into one larger photo.
- Experiment with VSCO Cam, Prisma, Aviary, or Snapseed for high-quality photo edits.

Take multiple photos, but only post the best ones. You won't always get the perfect shot on the first try, so snap several photos and choose the one that stands out. Only post your most beautiful, creative images to capture the attention of followers.
- Much like traditional photography, Instagram photography is also about constant practice. The more you use the app and explore new techniques, the better you'll become.

Get artistic. Experiment and create unique, imaginative photos. Try different angles, combine colors, and arrange objects in interesting ways to make your photos stand out.

Tell an ongoing story. Use your Instagram to create a captivating, authentic narrative. Add a “cliffhanger” to your photos to encourage followers to keep coming back for more.
- For example, you could write about your travels to a new destination, count down to an exciting event, or document your journey with a new pet.

Once your photos improve, focus on quality over quantity. Spend more time perfecting each photo rather than posting many average ones. Quality will always win over quantity in the long run.

Write clever, creative captions that are relevant to the photo or video. You can write in a humorous or sincere tone, adding a bit of fun, but make sure to provide enough information for your audience to understand your post.

Use Instagram Stories to share moments. Inspired by Snapchat, Instagram developed the Stories feature that allows users to post photos and videos that disappear after 24 hours. Stories don’t appear on your main Instagram feed, so you can use this feature to share images or videos that don’t fit your usual content theme. Your Stories will show up at the top of your homepage.
Build a Community

Use hashtags. Keep an eye on trending topics and use hashtags across your posts. Many Instagram users search hashtags to find new people to follow. So, using hashtags correctly will help ensure that others can discover your photos and visit your profile.
- For example, someone posting photos from a hiking adventure in the Pacific Northwest could use tags like #hiking, #method, #exploregon, #camping, and #mtranier.
- An artist sharing their illustrations might use tags like #illustrators, #artistsofinstagram, #penandink, and #womanartists.
- Common hashtags include #nofilter (for unfiltered photos), #flawless (when you’re looking your best), #nochill (for life struggles), and #tbt (Throwback Thursday, a day for posting old pictures).

Follow other Instagram accounts. Find users whose photos you enjoy and add them to your following list. Be sure to comment on and like photos every time you visit Instagram. It’s hard to gain fame without interacting and liking posts from others.

Link your Instagram account to Facebook. Your friends on Facebook are likely to follow you. If you follow your Instagram account on Facebook, they will follow you back.

Share photos from Instagram to other social media platforms. When posting a new photo, choose which social media platform you’d like to share it on and log in. This is a great way to introduce your Instagram content to users on other platforms.

Post exclusive content on Instagram. While sharing Instagram photos to Facebook or a blog can attract new followers, be sure to keep some content exclusive to Instagram. Remind your Facebook or blog friends to follow your Instagram for more photos. Turn Instagram into a place where people can discover another side of you.

Encourage your followers to tag their friends. If your post is funny, write a caption like, “Tag 3 people who you think will find this hilarious.” When people tag their friends in your photo, they will see it, and there's a chance they will like it and follow your account.

Consider adding location tags when posting photos. Location tags add a link to the place where the photo was taken, allowing users to see where you shot the image and view other photos taken there. This is a great way to attract new followers, but remember that location tags will share your location with the public. Avoid tagging locations when you're at home or in private spaces.
"Giữ chân" Người Theo dõi

Cập nhật thường xuyên. Theo phân tích của Union Metrics, những người giảm tần số đăng bài có xu hướng mất lượt theo dõi nhanh chóng. Người theo dõi bạn nhấn nút theo dõi vì họ muốn xem nội dung bạn chia sẻ. Bạn cần đăng bài thường xuyên nhưng đừng lạm dụng.
- Nếu bạn đăng nhiều hơn 2-3 ảnh hoặc video mỗi ngày, hãy dùng chức năng Stories của Instagram để không làm lộn xộn trang chủ của người theo dõi.

Bắt chuyện. Khi đăng ảnh, bạn có thể viết chú thích kiểu câu hỏi dành cho người theo dõi. Hãy đặt câu hỏi vừa hài hước vừa có suy nghĩ. Càng nhiều người trả lời câu hỏi thì bài đăng của bạn càng phổ biến.

Trả lời người bình luận ảnh của bạn. Để trả lời trực tiếp, gõ biểu tượng “@” trước tên người dùng đó. Đây là cách thể hiện sự thân thiện và sẵn sàng tương tác với người hâm mộ.

Đề cập đến người dùng Instagram khác trong phần chú thích. Theo một nghiên cứu về Instagram, bài đăng có đề cập tới tài khoản khác (ví dụ @instagram) trong phần chú thích sẽ khuyến khích thêm 56% lượt thích và bình luận so với bình thường.
- Ví dụ, nếu bạn chụp ảnh ở nhà hàng, hãy đề cập tên nhà hàng trong phần chú thích (ví dụ @olivegarden).
- Nếu điều gì đó khiến bạn nhớ tới người dùng Instagram khác, hãy chụp ảnh lại và đăng lên Instagram với chú thích "Tôi chợt nhớ tới @[tênngườidùng]!"

Engage actively to grow your fan base. Unless you're already a celebrity, you’ll need to invest time and energy to stand out on Instagram. Actively respond to comments, direct messages, and like other people's photos to increase your visibility.

Host a contest. If you have a creative idea and a solid following, use it to grow your community by organizing a contest with prizes in exchange for likes and follows. Choose a worthy prize, promote the contest on Instagram, and encourage followers to like your photos and participate. At the end of the contest, randomly select a winner!
- Encourage followers to tag their friends to get more participants.

Track your growing fame with analytics tools. Platforms like Statigram, Websta.me, and Iconosquare offer statistics to help you monitor your Instagram success. If you notice a drop in followers at a certain point, review your posts to see what might have caused them to unfollow. If a particular photo boosts engagement, consider posting more like it.
Tips
- Don't beg others to follow or like your photos—no one wants to see that. Be patient, and likes and follows will grow naturally.
- Be authentic from the start. If you're genuine about what you do or like, your followers will feel more connected to you.
- If someone comments on your photo or invites you to engage in a collaboration, accept if you can. It could help boost your followers.
