Unfreeze Your Frozen Fire Stick or Fire TV
If your Fire TV Stick is stuck on the Amazon logo, it could be due to a software glitch or insufficient power. In most cases, performing a hard reset will unfreeze your device. Here’s how to handle a Fire Stick stuck on the Amazon logo screen.
Troubleshooting Fire Stick Frozen on Logo
If your Amazon Fire Stick is frozen on the logo screen, give it 30 minutes to see if it resolves itself. If it remains stuck, unplug the Fire Stick from both the TV and power source, wait for an hour, then reconnect it. Also, check your cables, ports, and power adapter.
Steps to Take
Give the device 30 minutes to load.

Let the device sit for 30 minutes. This will give it a chance to load properly. Older devices may struggle to boot back up. If the screen remains stuck, move on to the next step.
- If the device does load, you may want to consider speeding it up.
Force-restart your Fire TV device.

Unplug your Fire TV device. For Fire TV, disconnect the power cable entirely. For Fire Stick, remove it from both the TV and the power supply. Wait for about an hour to allow the power to dissipate fully, then reconnect everything. This should restart your device.
Inspect your cables.

Ensure you're using the correct power cable or adapter. If you're using a third-party cord or power block, double-check that it matches the original's wattage.
- If your power cord is plugged into a power strip, try plugging it directly into a wall outlet instead.
- Also, ensure you're using a high-speed HDMI cable.
Try a different port.

Connect your Fire TV device to a different HDMI port. Your TV should have at least one extra HDMI port. If the TV doesn't automatically switch inputs, use the remote to select the correct one.
Verify HDCP compatibility.

Ensure your TV is HDCP-compatible. Most TVs will display an HDCP logo somewhere on the device. If you're uncertain, consult the TV's manual or the manufacturer's website.
Try connecting to a different TV.

Test the Fire Stick on another TV. If it works fine on the second TV, then the issue likely lies with the first TV.
Perform a factory reset on your Fire Stick.

Reset your Fire Stick to its original settings using the remote. Hold down the Back button and the right side of the navigation circle for at least 10 seconds. After a brief pause, the Fire Stick will reset.
Reach out to Amazon customer support.

Get in touch with Amazon support. You might qualify for an exchange or return if your Fire Stick was purchased within a specified time frame.