Serums deliver highly concentrated nutrients directly to the skin. Apply a few drops after cleansing but before moisturizing. Unlike moisturizers, serums penetrate deeply rather than sitting on the surface. They effectively address skin concerns like acne, dryness, dullness, and wrinkles. After cleansing, dab a pea-sized amount on your cheeks, forehead, nose, and chin. For optimal results, use facial serum both morning and night.
Steps
Choose a Serum

Try a serum with glycolic acid and aloe vera for a versatile option. If you have normal skin or want an effective facial serum, consider one with these ingredients. Aloe vera reduces redness and hydrates, while glycolic acid exfoliates dead skin cells to prevent clogged pores. Hydration is key to achieving beautiful skin!
- This is an excellent choice if you don’t have specific skin issues but still want nutrient-rich care. It also helps fade sun damage and acne scars.
- Additionally, look for serums with rosehip oil to reduce redness and boost hydration.

Use serums with vitamin C, retinol, salicylic acid, or benzoyl peroxide to treat acne. Vitamin C aids in skin recovery, while retinol and benzoyl peroxide are effective acne-preventing ingredients. Salicylic acid helps heal existing acne. This combination is excellent for reducing inflammation or redness, controlling oil production, and treating or preventing breakouts.
- Additionally, serums with these ingredients help unclog pores.
- Salicylic acid may increase sun sensitivity, so it’s best to use this serum at night.

Apply serums with glycolic and hyaluronic acid if your skin is dry. Both glycolic acid and hyaluronic acid are excellent for hydrating the skin. This combination creates a highly effective moisturizing serum suitable for dry skin. The serum feels lightweight compared to creams and deeply hydrates the skin within seconds.
- You can also use vitamin E, rosehip oil, chia seed oil, sea buckthorn oil, and camellia oil to moisturize without clogging pores.

Choose serums with retinol and peptides to reduce wrinkles. Retinol helps tighten fine lines and wrinkles, while peptides promote healthier skin. Combining these two ingredients creates a powerful anti-aging serum that leaves your skin glowing. For best results, apply the serum at night so your skin can absorb the nutrients while you sleep, which is highly effective for treating wrinkles.
- You can also opt for serums with antioxidants like vitamin C and green tea extract, which protect the skin and reduce signs of aging.

Try serums with vitamin C and ferulic acid to brighten your skin tone. Uneven or dull skin tone can result from sun exposure, smoking, genetics, or lack of sleep. Vitamin C and ferulic acid are potent antioxidants that restore your skin’s radiance. These ingredients neutralize free radicals, promoting a more even and glowing complexion.
- Many brightening serums also include green tea extract, a powerful antioxidant.
- Some brightening serums combine snail mucin, which is popular for fading scars and correcting discoloration or uneven skin tone.

Address uneven skin tone with licorice root extract and kojic acid. Licorice root extract helps eliminate discoloration and signs of aging. Kojic acid heals scars, sun damage, and uneven skin tone. Within weeks, your skin will appear more even and revitalized when nourished with serums rich in these ingredients.
- You can also choose serums containing vitamin C for additional brightening effects.
- Serums with arbutin are effective for evening out skin tone. Arbutin is widely used to prevent dark spots and brighten the skin.
- When selecting a vitamin C serum, opt for one with L-ascorbic acid, the most effective form of the vitamin, to restore uneven skin tone.

Use under-eye serums to reduce the appearance of dark circles. Certain serums are specially formulated for the delicate skin under the eyes. To diminish dark circles, opt for serums containing ingredients like licorice extract or arbutin. Apply the product directly to the under-eye area.
- You can use this product alongside your daily and nightly facial serums.
- Avoid applying under-eye serums to other facial areas, as their ingredients are tailored for the under-eye region and may cause irritation or breakouts elsewhere.

Use both day and night serums for optimal results. Day serums are less concentrated, making them safe for sun exposure, while night serums are more potent and work effectively as you sleep. Incorporating both into your routine ensures healthy, flawless skin.
- Start by using a small amount of serum to allow your skin to adjust. Begin with the night serum every other night, then transition to nightly use after a few weeks. Follow up with daily application of the day serum.
- Apply antioxidant serums in the morning for protection and retinol-based night serums for a youthful glow.
Apply Serum

Cleanse and exfoliate before applying serum. Start by cleansing your face with a gentle cleanser or exfoliant. Wet your face, then massage the cleanser onto your forehead, cheeks, nose, and chin using small circular motions. Rinse thoroughly to remove dirt and oil. Exfoliation helps unclog pores for better serum absorption.
- For best results, cleanse daily and exfoliate 3-4 times a week. Avoid combining mechanical and chemical exfoliants like glycolic acid on the same day.

Apply a drop of serum to each area if using a lightweight formula. The amount of serum you use depends on its consistency. For thinner serums, take a small amount—about a drop—onto your finger and apply it to one cheek. Repeat for the other cheek, then the forehead and nose/chin. Gently massage the serum in an upward direction.

Warm 3-5 drops of a concentrated serum by rubbing it between your palms before applying. Thick serums need to be warmed for better application. To do this, place a few drops in your palms and rub them together. This ensures even distribution on your hands. Next, gently press the serum onto your skin, covering your cheeks, forehead, nose, and chin.
- When applying, use light, sweeping motions to help the serum absorb into the skin.

Gently pat your skin for 30-60 seconds until the serum absorbs. After applying the serum, place your fingers on your cheeks and press lightly in small circular motions. Repeat this across your entire face for about a minute.
- This helps the serum penetrate deeply into the skin.

Wait one minute before applying moisturizer. Serums typically absorb into the skin within a minute. Immediately after, take a small amount of moisturizer and massage it onto your forehead, cheeks, nose, and chin.
- Moisturizers lock in the serum’s nutrients, leaving your skin plump and radiant.
- If done in the morning, you can apply makeup after moisturizing. Just wait a minute for the moisturizer to dry before starting your makeup routine.
Tips
- With daily use, you’ll see results within 7 to 14 days.
Warnings
- Avoid using night serums during the day, as they can cause dryness, breakouts, and sun sensitivity.
- Do not overuse serum. In most cases, a pea-sized amount is sufficient for the entire face. Excess serum won’t absorb and may lead to acne or irritation.