Simple Methods to Get (Or Provide) Free Shipping on TikTok Shop

Look for the blue 'free shipping' badge. When browsing products on TikTok Shop, those eligible for free shipping will feature a blue badge that reads 'free shipping' beneath the price. This indicates that the cost of shipping is either included in the product's total price or that the seller is covering the shipping cost entirely. In either case, you won't have to pay for shipping when purchasing these items—only the price of the product itself.

Spend $30 or more at shops with Co-Funded Free Shipping. TikTok introduced the Co-Funded Free Shipping program on August 26, 2024, replacing its previous free shipping offer. By purchasing from TikTok Shops that participate in this program and spending $30 or more in a single order, you qualify for free shipping.

• Participating shops will display 'Free shipping' badges on their product pages. However, this free shipping benefit only applies if you spend $30 or more. If a seller is offering free shipping for items they fulfill, they may adjust the minimum purchase required to be above or below $30—so be sure to check the shipping details before finalizing your order.
• You can combine purchases from different participating sellers to reach the $30 threshold for free shipping.
• If your order exceeds $30 but an automatic discount or flash deal reduces the total price below $30 at checkout, you will lose eligibility for co-funded free shipping. However, discounts from TikTok or from seller-issued coupons will not affect the $30 requirement if the order was originally $30 or higher before any discounts were applied.

Select free economy shipping when available. Some sellers on TikTok Shop provide a free economy shipping option. This option may take up to 11 business days to ship, meaning your order could take over two weeks to arrive. If you're not in a hurry, choosing free economy shipping won't cost you anything—the seller covers the shipping fees.

• Not all sellers on TikTok Shop offer free economy shipping. The default shipping option is standard shipping, but you can upgrade to express shipping if you need your items sooner and are willing to pay extra.

Look for sample coupons available in the app. TikTok Shop occasionally offers sample coupons to TikTok Shop Creators, giving them the opportunity to try out products they may want to feature. If you're a TikTok Shop Creator, be sure to check for pop-ups and banners in the TikTok Shop Creator Center, as well as your email and notifications for sample coupon offers. Some sample coupons provide free shipping, while others offer discounts on the product's price.

• When using a TikTok Shop sample coupon, you must promote the product on a LIVE broadcast or in a short video within 14 days of receiving the product.

Follow shops on social media to stay updated on promotions. Sellers may temporarily offer free shipping on certain items or across their entire shop, often promoting these deals on their TikTok and other social media platforms. Turn on notifications to be alerted when a shop offers free shipping, and make sure to complete your purchase within the promotion's time frame!

• Note that these promotions only apply to products fulfilled directly by the seller and do not apply to items shipped by TikTok itself.

Join the Co-Funded Free Shipping program. This is the simplest way to offer free shipping for orders totaling $30 or more. When a buyer spends $30 or more on products from participating sellers, they will automatically receive free shipping, which the seller covers. After delivery, the seller will be partially reimbursed by TikTok, with the reimbursement amount depending on whether the order is fulfilled by TikTok, through TikTok Shipping, or by the seller themselves.

• Sellers with a Shop Performance Score of 2.5 or higher, as well as new sellers with no score, are automatically enrolled in this program. You may choose to opt out if you fulfill your orders via TikTok Shipping or seller shipping.
• If your Shop Performance Score is low due to poor customer reviews or excessive shipping delays, you will not be eligible for the program.
• Orders fulfilled by TikTok (FBT) are automatically eligible for free shipping on orders over $30. Using this fulfillment method means you'll pay a fulfillment fee based on TikTok’s FBT rate card for all orders, whether or not they qualify for free shipping. The rate is subsidized by TikTok Shop and can be cheaper than seller fulfillment depending on your order volume, location, and product type.

Create a seller shipping fee discount. If you prefer to offer free shipping outside TikTok’s Co-Funded Free Shipping program, you can set up a seller shipping fee discount. With this option, you, the seller, pay for the shipping, and the buyer enjoys free shipping at checkout. Please note, this option only applies to items you fulfill as a seller.

• To set up a seller shipping fee discount, visit the TikTok Shop Seller Center. Navigate to the 'Promotional tools' section under 'Promotions' or 'Marketing.' On the 'Promotional tools' page, locate the 'Shipping Fee Discount' section and click 'Create.' Consult TikTok’s seller guide for assistance in setting it up for specific products, locations, or timeframes.

Most sellers are automatically enrolled. If your Shop Performance Score is above 2.5, you're automatically enrolled in co-funded free shipping. New sellers with no score are also automatically enrolled, provided your score exceeds 2.5 once it's established.

• Are you using TikTok to fulfill orders? If so, you're automatically enrolled in co-funded free shipping and cannot opt out unless you change to seller fulfillment.
• To become eligible, work on improving your Shop Performance Score by addressing negative feedback, ensuring timely shipping, delivering accurate orders, and providing clear product descriptions in your listings.

Meet order lead time requirements to receive partial reimbursement from TikTok Shop. These lead time requirements apply only to sellers using TikTok shipping or seller shipping. If you're a seller using Fulfilled by TikTok (FBT), these rules don’t apply since TikTok handles the fulfillment and shipping.

• Orders shipped via standard shipping to Zones 1-6 must arrive within six calendar days, and those to Zones 7/7+ should be delivered within seven calendar days. Express shipping orders are required to arrive within four calendar days. Shipping times are extended during holidays to account for seasonal shipping delays.
• The shipping zones are based on the distance between the product's origin and the destination, with the number of zones increasing as the distance between the two locations grows.
• Orders with free economy shipping aren’t eligible for reimbursement, as the seller covers the shipping costs in full. Split shipments are only reimbursed once all packages have been delivered to the buyer.

Cover any remaining shipping fees after reimbursement. This applies only to sellers using TikTok shipping or seller shipping. Sellers who use TikTok’s fulfillment service pay a fulfillment fee that’s already subsidized by TikTok, so they don’t receive reimbursement. Sellers who fulfill orders themselves are eligible for up to $2 in reimbursement per order, provided the order meets the lead time requirements.

• For a limited time, TikTok is offering higher reimbursements to sellers who join the program—up to $6 per order or the full fulfillment cost if orders are fulfilled by TikTok—on their first 500 qualifying orders placed in 2024. TikTok will also fully cover fulfillment fees for the next 500 orders for sellers using TikTok fulfillment.

Opt out if you prefer. If you don’t wish to participate in the co-funded free shipping program, you can opt out, as long as your orders aren’t fulfilled by TikTok. Opting out gives you the flexibility to choose when and which products to offer free shipping for, decide on eligible shipping methods, and determine the minimum order value for free shipping eligibility.

• To opt out, head to the TikTok Shop Seller Center, go to the 'Orders' section, and locate 'Co-Funded Free Shipping' on the page. Click 'Unenroll' to opt out.
• Once you opt out, you’ll be responsible for covering shipping costs, either by charging the buyer or by offering a seller shipping fee discount to absorb the cost yourself.

Attract new customers. TikTok Shop offers amazing deals and savings not found on other platforms, but high shipping costs can sometimes make those deals less appealing. By offering free shipping, you can attract customers who are looking for great savings and are more likely to choose your products over competitors who charge for shipping.

Save on shipping fees with Co-Funded Free Shipping. TikTok’s co-funded free shipping program offers a reimbursement per order for qualifying purchases, which may make it more affordable than covering shipping costs entirely as a seller. You can attract buyers by offering free shipping without having to shoulder the full cost or increase your prices to cover it.

• However, for some sellers, co-funded free shipping might not always be the most cost-effective choice. Be sure to factor in things like order volume, product prices, and the costs of third-party fulfillment/shipping when choosing the best option for your store.

Boost order values by setting a free-shipping threshold. By offering free shipping on orders above a certain amount (e.g., spending $30 or more), you can encourage customers to increase their purchase size to take advantage of the offer. This tactic could help raise the average order value in your TikTok Shop, while customers feel they’re getting a deal by avoiding shipping fees.

• USPS provides a guide for calculating if setting a free shipping minimum is financially viable for your business, based on your profit margin and typical shipping costs. With TikTok Shop’s co-funded free shipping, you can’t determine the minimum threshold yourself, so it’s important to assess whether the $30 minimum is appropriate for your shop—especially when considering TikTok’s reimbursement policy.