Buzz
Discover the origins of the Sprinkle Sprinkle dating trend
If TikTok is part of your daily scroll, you've probably come across the phrase “sprinkle sprinkle.” This trending phrase, coined by dating coach SheRaSeven, means “blessings” or “bless your heart.” Often used as a confident sign-off after giving dating tips, it pushes for women to prioritize financial security in relationships. In this article, we’ll walk you through the full meaning of sprinkle sprinkle—where it started, how to use it, whether it's seen as anti feminist, and even some alternate interpretations of the phrase.
What Does Sprinkle Sprinkle Mean?
“Sprinkle sprinkle” is a trending TikTok expression translating to “Bless your heart.” Popularized by dating coach SheRaSeven, it serves as her signature phrase to punctuate assertive dating advice. The Sprinkle Sprinkle Movement she leads promotes the idea that women should seek out financially supportive partners.
How-To Guide
What is the meaning behind sprinkle sprinkle?
Sprinkle sprinkle is a playful way of saying “bless your heart.” Coined by YouTube dating coach SheRaSeven, the phrase originally expressed well wishes or prosperity. Depending on tone, it can be heartfelt or sarcastic, but it's often used to deliver a critique.
- Most often, it refers to men's financial responsibility. For instance: “If you can’t afford both our dinners, maybe dating isn’t for you. Sprinkle sprinkle.”
- SheRa also uses the phrase to mean “Thank you,” “I agree,” or “Right back at you.” While it began casually, it’s now a signature part of her dating philosophy.
- Content creator Aaron Makelky noted that millennials are more likely to use it, whereas Gen Z tends to ignore it.
It’s become a verbal mic drop moment. Much like dropping a mic after a powerful speech, SheRaSeven ends her videos or advice with “sprinkle sprinkle,” adding finality and flair. Others picked it up as a dramatic closer for bold opinions.
- SheRa once quipped, “I’m not bringing nothing to the table. Sprinkle sprinkle. If you want a woman to bring something to the table, go to IHOP.”
Using Sprinkle Sprinkle in Conversation
Drop sprinkle sprinkle when giving relationship tips. Closely linked to SheRaSeven's assertive dating messages, this phrase adds punch to any opinion on romance. Use it to seal your advice with sass.
- “If he’s not offering to cover dinner, he’s not the one. Sprinkle sprinkle.”
- “Two days without a text? Let him go and find someone who values you. Sprinkle sprinkle.”
- “Men want to be chased? That’s a job for law enforcement. Sprinkle sprinkle.”
- “If he’s handing out phone numbers, ask for his credit card number instead. Sprinkle sprinkle.”
Assert your stance with confidence. The phrase “sprinkle sprinkle” often doubles as a bold “I said what I said.” Use it when you want to put an end to discussion or emphasize that your opinion is final.
- “Wondering what it means when someone says they’re not ready for a relationship? It means they’re not ready with you. Sprinkle sprinkle.”
- “Hate your local dating scene? Then stop dating locally. Move on. Sprinkle sprinkle.”
- “Worried about your man’s astrological sign? Focus on his bank balance instead. Sprinkle sprinkle.”
- “Cooking for a man who’s not your husband? That’s not love, that’s a promotion he hasn’t earned. Sprinkle sprinkle.”
- “Too busy to see you? That’s code for not interested. Let it go. Sprinkle sprinkle.”
The Origins of Sprinkle Sprinkle
SheRaSeven launched her YouTube journey in 2011. Leticia Padua, widely recognized as SheRaSeven or the “Sprinkle Sprinkle Lady,” built her name around hypergamy and embracing feminine allure. Her provocative yet relatable advice quickly attracted followers disillusioned by today’s dating landscape. Her fan base has now surpassed 644,000 subscribers.
- The phrase “sprinkle sprinkle” emerged as her signature sign-off after offering dating advice. Fans latched onto it, using it far beyond her original videos.
SheRa joined TikTok in 2023. As reposts of her videos began to explode on TikTok, her signature phrase “sprinkle sprinkle” took on a life of its own. She officially created her own TikTok account in March 2023, and her following has grown past one million users.
Her influence sparked the Sprinkle Sprinkle dating movement. The movement embraces SheRaSeven’s core message: prioritize financial stability in relationships. After her rise on TikTok, countless women began sharing their own dating advice with “sprinkle sprinkle” catchphrases, often accompanied by the hashtag #sprinklesprinkle.
The Rise of the Sprinkle Sprinkle Dating Trend
At the heart of the Sprinkle Sprinkle philosophy is financial security in romance. The movement champions a “soft life,” urging women to seek relationships with older, financially established partners—a concept rooted in hypergamy, which SheRaSeven and her followers promote.
- Adherents often embrace transactional relationships, where love and affection come with expectations—mirroring the surge in sugar daddy dynamics and platforms like OnlyFans.
- The movement teaches women to step back and let men lead, including letting men pay for dates and start conversations.
- It also encourages women to focus on self-worth and their personal goals instead of molding themselves for a man.
The movement faces criticism for being anti-feminist. By endorsing traditional gender dynamics—women leaning into femininity and men taking on the provider role—the Sprinkle Sprinkle ideology has been called manipulative and at odds with feminist values.
- Critics argue that this approach isn’t accessible to all, especially those who can’t afford to depend on a man or who reject conventional relationships altogether.
- However, supporters view it as a means of financial empowerment, particularly for marginalized groups like women of color. They say the backlash stems from white feminism and neoliberal ideals that overlook those outside of affluent circles.
Other Interpretations
“Sprinkle sprinkle” also shines as a form of praise. Beyond SheRaSeven’s catchphrase, Urban Dictionary highlights another definition. Within LGBTQ+ and drag communities, “sprinkle sprinkle” can be a joyful expression meaning “slay,” often used to celebrate an extraordinary performance.
- For instance: “You crushed that performance—so sprinkle sprinkle!”
Sprinkle sprinkle can also imply sharing the tea. The phrase “sprinkle” is sometimes used when someone’s dropping a bit of wisdom or dishing out juicy gossip. In these moments, saying “sprinkle sprinkle” signals a lighthearted way to pass on info.
- While some argue this is the most common usage on TikTok, it’s actually SheRaSeven’s meaning that has truly taken off on the platform.
-
As a parody of sprinkle sprinkle, some men on TikTok have coined the phrase “drizzle drizzle” to mock women who won’t date men lacking financial means.
