Buzz
Understanding web banner sizes boosts your confidence when designing for clients or implementing advertising services. Let Mytour guide you through the most standard web banner sizes in use today!
I. What is a Web Banner? How is it Used?
A Web Banner, fully known as Website Banner, refers to images designed and utilized on websites for advertising, brand recognition, information dissemination, messaging, and other content delivery purposes directly on the homepage. Currently, Web Banners are popular in two main formats: Static Images or Animated Images.
Web Banners are now widely used for various purposes, generally serving the following roles:
- Homepage Web Banner: This is the largest image, positioned centrally on the homepage and considered a prime location because its content always impresses users and is immediately visible upon accessing the site.
- Top Web Banner: A horizontal image displayed at the top of the website, always visible alongside other content. This banner conveys messages and content for website owners and is displayed across all subpages.
- Side Web Banner: A vertical banner displayed alongside website content. This banner is crucial for designers and content creators.
- Bottom Web Banner: Also known as a footer banner, it is often used to add actionable information and increase user interaction on the website.
II. Standard Web Banner Sizes Commonly Used
Standard web banner sizes are currently sought after to optimize website content display accurately. The following insights will help you choose the right size for image content when designing website banners. For banner content, simplicity and prominence are key; avoid overcrowding as it can make the display cluttered and difficult to navigate.
1. Rectangular and Pop-up Ad Banners
|
Quảng cáo hình chữ nhật và Pop up |
Rộng x Cao (Pixel) |
Dung lượng tối đa (KB) |
Thời gian sử dụng cho hình động (giây) |
|
Large Rectangle |
336 x 280 |
30 |
5 |
|
Medium Rectangle |
300 x 250 |
30 |
5 |
|
Square Pop-up |
250 x 250 |
25 |
5 |
|
Vertical Rectangle |
240 x 400 |
20 |
5 |
|
Rectangle |
180 x 150 |
15 |
5 |
|
3:1 Rectangle |
300 x 100 |
20 |
5 |
|
Pop-under |
720 x 300 |
40 |
5 |
2. Banners and Ad Buttons
|
Banner và nút quảng cáo |
Rộng x Cao (Pixel) |
Dung lượng tối đa (KB) |
Thời gian sử dụng cho hình động (giây) |
|
Leaderboard |
728 x 90 |
40 |
7 |
|
Full banner / Impact banner |
468 x 60 |
20 |
5 |
|
Half banner |
234 x 60 |
20 |
5 |
|
Button 1 |
120 x 90 |
15 |
5 |
|
Button 2 |
120 x 60 |
10 |
5 |
|
Micro bar |
88 x 31 |
5 |
3 |
|
Micro button |
80 x 15 |
5 |
3 |
|
Vertical banner |
120 x 240 |
15 |
5 |
|
Square button |
125 x 125 |
20 |
5 |
3. Column-Style Ad Banners
|
Quảng cáo dạng cột |
Rộng x Cao (Pixel) |
Dung lượng tối đa (KB) |
Thời gian sử dụng cho hình động (giây) |
|
Skyscraper |
120 x 600 |
30 |
7 |
|
Wide Skyscraper |
160 x 600 |
30 |
7 |
|
Half-page |
300 x 600 |
40 |
7 |
In this article, Mytour has shared with you the most standard Website Banner sizes currently in use. Wishing you a great day!
