Explore the historical roots of lavender marriages and how today’s Gen Z is giving them new meaning
If you’re a fan of classic Hollywood or have delved into LGBTQ history, chances are the term “lavender marriage” rings a bell. But what does it really mean, and are such arrangements still around today? You’re in the right place for answers! We’ll break down what a “lavender marriage” truly is and where the phrase comes from. Plus, we’ll look at how this concept is making a quiet return and the unique ways Gen Z is interpreting it. Keep reading to get the full story!
So, what does the term “lavender marriage” really mean?A “lavender marriage” refers to a strategic union formed to conceal the true sexual identity of one or both spouses. The term is often tied to the golden era of Hollywood, when gay and lesbian stars would marry each other or heterosexual partners to maintain public personas and protect their careers from discrimination.
How-To GuideWhat Does “Lavender” Mean in This Context?

Lavender marriages were designed to mask the sexual orientation of one or both spouses. Especially common in the early 1900s, these unions often involved a gay man and a lesbian woman, or one LGBTQ person and a heterosexual partner. Though lacking romantic love, these marriages provided a social cover to help LGBTQ individuals avoid persecution.
- They served as strategic arrangements, enabling LGBTQ people to maintain careers and engage in private relationships without facing public scrutiny.
The History Behind “Lavender Marriage”

The phrase traces back to Hollywood’s Golden Age. During the early 1900s, many actors who identified as gay, lesbian, or bisexual entered into marriages—sometimes arranged by film studios—to conceal their sexuality and safeguard their reputations. These lavender marriages helped stars maintain their public image and secure roles.
- One notable example is the marriage of Rock Hudson and Phyllis Gates, orchestrated to dismiss rumors about Hudson’s sexuality.
- Other suspected lavender marriages include Barbara Stanwyck and Robert Taylor, Rudolph Valentino and Jean Acker, and Judy Garland and Vincent Minnelli.
Are Lavender Marriages Still a Thing Today?

Gen Z is reimagining what a “lavender marriage” can look like. On social media, many Gen Z users are sharing their interest in lavender marriages—not to conceal their identities, but as a reaction to disillusionment with modern dating. Instead of romance, they seek a platonic partner to share expenses and build a stable, consistent life rooted in friendship and mutual support.
- For instance, a viral TikTok by @robbiesmoonmusic gained 5.9 million views and 1 million likes.
- In the clip, Robbie invites women to apply for a lavender marriage focused on splitting bills—like mortgages and utilities—while enjoying life through shared experiences like vacations.
Pros & Cons of Today’s Lavender Marriages

Modern lavender marriages come with several upsides. As housing costs rise and dating becomes more frustrating, many Gen Z individuals are exploring practical partnerships. Lavender marriages offer a way to split finances without romantic entanglements, appealing to those seeking companionship without the complications of dating apps or emotional drama.
- Common motivations for platonic or lavender marriages include:
- Access to shared health insurance plans
- Marital tax advantages
- Help with daily chores
- Maintaining personal space and independence
- Built-in travel buddy for vacations
- Steady companionship and emotional support

But these arrangements also have some downsides. Many people still dream of falling in love, so
a platonic partnership may leave them emotionally unfulfilled. There’s also the risk that one partner could develop romantic feelings over time, which could lead to emotional tension or heartbreak if not reciprocated.
Final Thoughts

Lavender marriages have long symbolized a pursuit of freedom and stability. In Hollywood’s Golden Age, they offered LGBTQ celebrities a way to thrive publicly while maintaining private queer relationships away from judgment. Today, younger generations are reshaping this concept—using lavender marriages to secure emotional support and financial balance amid rising living expenses and a challenging dating culture.
- While each era’s version has its benefits and drawbacks, both challenge traditional views on marriage and open the door to rethinking what partnership can truly mean.