If you’ve spotted the phrase “game is game” in texts or on social platforms, you might be wondering what it actually implies. This expression suggests that anything goes when it comes to dating or hooking up—even if it means using deceit or manipulation. In this article, we’ll dive into the full meaning of “game is game,” where it came from, why it's controversial, and how it stands apart from phrases like “game recognizes game.”
Understanding “Game Is Game”: Meaning & Background
“Game is game” conveys the idea that any tactic—whether it involves stretching the truth or emotional manipulation—is fair game in pursuing someone romantically. Typically linked to men pursuing women, the phrase comes from African American Vernacular English and rose to prominence in 2023 thanks to TikTok creator @lifeandscarz.
How to Use It
Meaning & Application of “Game is Game”

-
You: “You really lied just to get her number?”
Them: “Game is game!” -
You: “Did you actually tell your Tinder match you’re 6' when you're 5'8"?”
Them: “Of course. Game is game 🗣️” -
You: “I said I was in finance so she'd take me seriously 💀”
Them: “Game is game. Better fix your LinkedIn 😂”
Where “Game Is Game” Comes From & How It Spread

- Its resurgence in 2023 was largely due to TikTok and Instagram creator @lifeandscarz, who closed his “dating advice” clips with the phrase, often after sharing controversial or manipulative tips.
- The phrase exploded in popularity as viewers created reactions and memes. “Game is game 🗣️” quickly turned into a viral spam comment under male-centric dating content, helping it go mainstream.
Is Saying “Game Is Game” a Problem?

- At its core, “game is game” erodes essential values in dating—trust, honesty, and respect—turning what should be mutual and authentic into something one-sided and transactional.
What Does “Game Recognizes Game” Actually Mean?

- “Game recognizes game: LeBron James 🤝 Steph Curry”
- “She walked in like she owned the place—I had to give her props. Game recognizes game.”
- “Saw Leo at that Hollywood party and couldn’t help but respect the vibe. Game recognizes game.”
Popular Slang You Should Know

- “You got her number that fast? That’s some serious rizz!”
- “Man, you always date stunners. Certified rizz king.”
- “Yo, your boy’s rizz meter is looking real low—time to pull him out!”

- “That guy’s always got girls around him. Total player 🙄”
- “Can’t you tell Chris is just a player? His fanbase is all women 🚩🚩🚩”
- “Don’t bother with him—she doesn’t need some smooth-talking player messing with her.”

- “Nathan’s totally peacocking at the bar, hoping to score a date.”
- “He even styled his hair tonight—must be peacocking for his date 😂”
- “Worst. Date. Ever. The guy just kept peacocking and wouldn’t even let me talk 🤢”

- “Don’t date him—he’s the king of catch and release.”
- “That’s his move. Catch and release. I wouldn’t even reply.”
- “Honestly, I think your fear of vulnerability makes you fall into catch and release patterns.”