Buzz
Underoos offered "underwear that's fun to wear," showcasing designs inspired by superheroes and popular culture icons—allowing kids to secretly channel their inner Superman beneath their everyday school attire.
Take a nostalgic journey through a collection of TV commercials from the late 1970s and early 1980s, the golden age of Underoos.
sheer awesomeness
a touch of awkwardness.
1. The Empire Strikes Back
"Underoos are made for Earthlings."
2. Supergirl & Spider-Woman
...And Archie, Veronica, Scooby Doo—the lineup of characters never ends!
3. Miscellaneous Boys' Styles
"The Underoos display is located right where you shop for underwear." And you’ll pester Mom relentlessly until she gives in.
4. Miscellaneous Girls' Styles
Hold on, did they really create Daisy Dukes Underoos? This is a game-changer.
5. Introducing the Lone Ranger and Tonto
Hmm.
6. They’re Machine Washable!
This ad assures parents that Underoos are durable and won’t fall apart in the wash.
7. Christmas
"Become a Christmas morning hero. Gift Underoos." Note: For some reason, this video replays the commercial a second time without sound—perhaps to let you fully appreciate the visuals.
8. MASK, Thundercats, He-Man, Transformers
The visual effects are truly impressive.
9. The Hulk, Pebbles, Archie, and Veronica
These designs were part of the less exciting "plain white with printed graphics" Underoos collection.
10. Hero Costumes for Girls
Check out that catchy closing tune.
11. Pseudo-Rap
A proud staple of 1980s advertising culture.
BONUS: "Single Ladies"
A creative YouTuber edited these commercials to sync with Beyoncé's "Single Ladies." Honestly, it’s surprisingly effective.
To dive deeper into the origins of Underoos, explore this interview with Larry Weiss, the mastermind behind the iconic brand.
