Image Credit: Mytour / Henry WortockAmazon's highly anticipated Prime Day is just around the corner! Starting Tuesday, July 16, and running through Wednesday, July 17, shoppers can explore over 5 million deals across all categories, ranging from comfortable footwear to premium electronics. Additionally, there are numerous early-bird discounts that we believe are equally impressive.
To cut through the clutter, we consulted our in-house experts—our editors—to highlight some of the most thrilling deals they’ve discovered. Whether you’re looking to finally purchase Apple AirPods (hint: they’re now 47 percent off!) or stock up on discounted beauty must-haves, you can take advantage of these outstanding Amazon Prime Day deals starting today.
12 Early Amazon Prime Day Deals Endorsed by Editors
- Sun Bum Original SPF 50 Sunscreen Roll-On Lotion, $14 (originally $18)
- Apple AirPods (Second Generation), $69 (originally $129)
- Loloi II Loren Sand/Taupe 7'6" x 9'6" Area Rug, $168 (originally $689)
- Cozy Earth Queen-Size Bamboo Sheet Set, $310 (originally $389)
- Laneige Lip Sleeping Mask, $18 (originally $24)
- Apple AirTag Four-Pack, $75 (originally $99)
- Ninja Nutri Pro Compact Personal Blender, $80 (originally $100)
- L’Oréal Lash Paradise Mascara, $10 (originally $13)
- MossLab Moss Air Humidifier, $80 (originally $109)
- Lululemon Athletica Everywhere Belt Bag, $36 (originally $42)
- Beauty by Earth Medium to Dark Self Tanner, $36 (originally $42)
- Conair Handheld Garment Steamer, $56 (originally $70)
Sun Bum Original SPF 50 Sunscreen Roll-On Lotion
AmazonLauren Taylor, Shopping Writer: "Since I burn easily, I’m always reapplying sunscreen during the summer months. This Sun Bum product is a game-changer with its roller applicator that smoothly glides over the skin. Plus, it has an amazing scent that makes it even more enjoyable to use."
Apple AirPods (Second Generation)
Best BuyCarly Totten, Senior Shopping Writer: "Prime Day is the perfect time to stock up on essentials, and Apple AirPods are at the top of my list. Whether I’m exercising, walking, or tackling household tasks, I rely on them for their wireless convenience and exceptional sound quality. At just $69, this is the best deal I’ve seen in years."
Loloi II Loren Sand/Taupe 7'6" x 9'6" Area Rug
AmazonLily Gray, Senior Shopping Editor: "I’ve been holding out for Prime Day to snag a great deal on a new rug, and this traditional-style option is perfect for my dining room. Its neutral tones and vintage-inspired design are exactly what I’ve been looking for. The low-pile construction prevents snagging from chair legs, and it’s a breeze to clean with a vacuum or damp cloth. With a 76 percent discount, I might even get a matching runner for my hallway."
Cozy Earth Queen-Size Bamboo Sheet Set
AmazonTaylor Rock, Senior Shopping Editor: "Prioritizing quality sleep is always a wise choice, and these sheets are my absolute favorite. Since I tend to overheat at night, the cooling and breathable bamboo viscose fabric has been a game-changer, ensuring I stay comfortable and wake up refreshed after a full eight hours. The set is incredibly soft and cozy, and while it’s a bit of a splurge compared to standard linens, it promises a luxurious sleep experience for years to come."
Laneige Lip Sleeping Mask
SephoraAllison Cacich, Editorial Director: "As someone who’s always relied on Chapstick, I decided to try the Laneige lip mask after hearing endless praise from my coworkers. After just one application, my lips felt noticeably softer and more hydrated. I’ve since shared this beauty gem with my mom and two friends, all of whom struggled with dry lips—now they’re hooked! It’s so effective that it’s the first item I toss into my travel bag for overnight trips."
Apple AirTag Four-Pack
AmazonEuna Park, Shopping Editor: "I can’t imagine traveling without AirTags. Thankfully, I’ve never lost any luggage or personal items (knock on wood), and I credit these AirTags for that. They’re incredibly simple to use, and their compact size makes them virtually unnoticeable when placed in my bags. When I travel, I tuck one into my handbag, carry-on, checked luggage, and even my wallet or passport cover, ensuring I always know their exact location. My four-pack has served me well, but I’m planning to grab another set during Prime Day while they’re on sale."
Ninja Nutri Pro Compact Personal Blender
AmazonKate Geraghty, VP, Home Group: "When it came time to replace my blender, I opted for something different from my old bulky model. While my previous blender was powerful, it was noisy, took up too much space, and was a hassle to clean. This personal blender has been a revelation—perfect for smoothies, its intended use, but also fantastic for blending sauces and dips. The best part? Cleanup is a breeze; just pop the lid, cup, and blade into the dishwasher, and they come out spotless every time!"
L’Oréal Lash Paradise Mascara
AmazonAllison Cacich, Editorial Director: "While I’m fortunate to have naturally long lashes, finding a mascara that doesn’t clump has always been a challenge. That’s where L’Oréal’s Lash Paradise comes in. It gives my lashes a full, feathery look without weighing them down, and it dries quickly to prevent smudging. It’s a staple in my makeup bag that I never go without."
MossLab Moss Air Humidifier
AmazonSteph Osmanski, Shopping Writer: "Try finding a humidifier as stunning as this one! I had abandoned humidifiers in the past due to their bulky designs and tendency to leave everything around them damp. The Moss Air, however, is compact and solves both problems—no more need for a towel underneath! I adore how it adds a vibrant touch of living greenery to any space. I already have one in the nursery and plan to get two more for the primary and guest bedrooms."
Lululemon Athletica Everywhere Belt Bag
AmazonJamie Fischer, Writer: "If you’re as scatterbrained as I am, a bag that keeps essentials like keys, wallet, and phone within easy reach is a must. Ever since I moved to Manhattan, my Lululemon Belt Bag has become a daily necessity. Unlike traditional purses that require carrying or shoulder straps, this belt bag is completely hands-free, ideal for grocery shopping and running errands. Its versatile style also pairs seamlessly with both casual and dressier outfits."
Beauty by Earth Medium to Dark Self Tanner
AmazonCamryn Dilger, Associate Editor: "A fresh tan can do wonders for your confidence, but for fair-skinned individuals like me, maintaining color without burning is tricky. Beauty by Earth’s self-tanning lotion delivers a natural-looking glow, and I love applying it before bed to wake up with a radiant, sun-kissed look. It’s beginner-friendly, easy to apply, and made with clean ingredients—essential for anything I use on my skin. It’s a summer must-have that tops my list."
Conair Handheld Garment Steamer
AmazonAllison Cacich, Editorial Director: "Handheld steamers never worked well for me until I tried this Conair model. With five adjustable settings, it handles everything from delicate cotton dresses to thick sweaters with ease. The lock feature is a game-changer, providing continuous steam without needing to hold down a button. It’s become an indispensable tool in my wardrobe routine."
