14 Top Online Stores for Affordable Jewelry, According to Mytour Editors

For jewelry lovers who enjoy refreshing their style, affordable pieces are essential. However, a low price tag doesn't always guarantee quality. You certainly don’t want to invest in jewelry that fades or wears down quickly.

To uncover stunning pieces that give you the luxe look without the hefty price tag, we reached out to the entire Mytour editorial team for their favorite brands that offer excellent quality at budget-friendly prices. We received over 20 responses and 14 distinct brand recommendations, including options from both major and independent retailers. We also consulted with Alison Bruhn, co-founder of The Style That Binds Us, and Brenna Lyden, CEO and founder of East West Gem Co.

What defines affordable jewelry?

Etsy

With over 16 million listings, Etsy is a treasure trove for finding any type of jewelry you can imagine. It was also the top recommendation from the Mytour team, with five editors naming it their favorite place to find affordable pieces.

“I adore Etsy because it's a one-stop shop for just about anything—it's where I discovered the miniature Anne of Green Gables pendant I gave to a friend for her birthday,” says features director Amy Maclin. “You can directly communicate with sellers to ensure you're getting exactly what you want, plus it’s great to support small businesses.”

Etsy provides a variety of filters to help you narrow down your search, including options for occasion, holiday, gemstone, material, style, theme, and more. It’s particularly perfect for finding vintage, handmade, or bold statement jewelry.

“Finding the perfect piece of jewelry on Etsy can feel like searching for a needle in a haystack, but with patience and some precise keyword searches, you can uncover truly amazing finds,” says senior home editor Hannah Baker.

Managing editor Tara Cox shares her thoughts: “Am I searching for a floating anchor necklace? A KISS band pendant? Or perhaps a ring adorned with stars? Whatever the mood, I can search and discover even more recommendations that lead me down new and exciting paths.”

Etsy truly shines when it comes to custom jewelry. You’ll find a wide range of unique, personalized pieces, including name rings, engraved necklaces, and bracelets featuring the coordinates of a meaningful place. You can even have a child’s drawing transformed into a necklace to celebrate a special occasion.

Just keep in mind that sellers are responsible for setting their own shipping rates and return policies, and quality may vary depending on the shop you choose.

“I hate to jinx it, but my experiences with Etsy sellers have always been fantastic,” says contributing senior research editor Maya Kukes. “They’re excellent communicators about shipping, and the thoughtful notes they include with orders always bring a smile to my face. The personal touches make me feel great about supporting small businesses, and honestly, the selection is unmatched. As cliché as it sounds, Etsy really does have something for everyone.”

Price Range: $2–$50,000 | Jewelry Types: Necklaces, rings, earrings, bracelets, watches, body jewelry | Return Window: Varies by seller

Etsy Editor’s Selections:

Mejuri

Mejuri is renowned for providing fine jewelry at accessible prices. Here, you’ll find reasonably priced pieces crafted from 14-karat gold, yellow gold, and precious stones like white sapphire, pearls, and even diamonds (which are also great earring options for sensitive ears). Earrings are particularly affordable, with options like 14-karat yellow gold studs, pearl drop earrings, and single diamond studs, all priced under $100.

“I LOVE Mejuri,” says shopping editorial director Nicole Lund. “I own a few pieces, including both gifts I’ve received and ones I’ve bought for others. Everything I’ve gotten from Mejuri has been high-quality, stylish, and durable—my oldest piece is about five years old and still looks as good as new.”

VP Kate Geraghty concurs: “One thing I love about my Mejuri pieces is how they’ve held up over the years with regular wear. With many affordable jewelry brands, pieces start to show signs of wear after just a few months, but my Mejuri rings, which I’ve had for years, still look as bright and clean as the day I bought them. The solid gold options do come with a higher price, but in my opinion, they’re well worth it, and the rings, in particular, are a great deal for the price.”

Mejuri is especially known for its minimalist hoop earrings, offering a wide range, including beaded and diamond styles. You can also purchase charms to personalize your hoops and make an even bolder statement.

The downside is that most of Mejuri’s pieces are tailored to minimalists, so those seeking bold, colorful designs might be left wanting. However, Mejuri does offer a men’s collection featuring chains, necklaces, and rings. There are also wedding bands for all genders, along with simple yet elegant engagement rings.

Price Range: $38–$8,400 | Jewelry Types: Earrings, necklaces, chains, bracelets, rings | Return Window: 30 days

Mejuri Editor’s Picks:

Gorjana

Gorjana is a perfect destination for gold jewelry lovers. The brand offers a stunning variety of both timeless and unique pieces that will become lifetime favorites. Among the selection are delicate pendant necklaces that you can personalize with charms, including hearts, lockets, or even a sparkling bee. Additionally, there are signet rings, chain-link bracelets in both slim and bold designs, and a wide range of hoops.

“Gorjana is my absolute favorite place for affordable jewelry,” says shopping editor Lily Gray. “It doesn’t help that I live right across from the store. I’ve got several earrings, bracelets, and necklaces from there, and none have tarnished or lost their quality after years of regular wear. They offer a beautiful selection of basic jewelry that complements almost any style.”

Lily is especially fond of the Lou Hoops, which she wears daily. This brand is a great choice if you have several ear piercings, as they offer a fantastic selection of studs, huggie-style earrings, and sets perfect for layering.

Gorjana also offers a wide range of affordable fine jewelry. You can find pieces made from 14-karat gold, as well as options featuring opals, pearls, and diamonds. “I bought two fine jewelry pieces for my sister when she had her daughters, and they still shine beautifully,” says Lily.

Additionally, if you're interested in customizing your jewelry, there are plenty of options available—beyond just monogramming. You can find astrological necklaces, birthstone earrings, and numerous pieces that can be engraved.

Price Range: $25-$135 | Jewelry Types: Necklaces, earrings, bracelets, rings, charms | Return Window: 30 days

Gorjana Editor Picks:

Astrid & Miyu

Astrid & Miyu, a jewelry brand based in London, is known for its modern designs. They offer a wide range of jewelry, including pendant necklaces featuring zodiac signs and initials, minimalist rings, bold statement pieces, and stackable sets. We especially love the ease with which you can filter earrings based on the type of piercing.

Astrid & Miyu carries jewelry for all types of piercings, including conch, helix, tragus, and lobe earrings. For those on a budget, there are sterling silver styles plated with 18-karat gold, while those willing to invest in higher-end pieces can find solid 14-karat gold options.

Nicole Lund found Astrid & Miyu while searching for a place to buy ‘permanent jewelry’—pieces that are welded on and can’t be removed. She says, 'I decided to get a bracelet ‘zapped’ on, and after some research, I chose Astrid & Miyu. The experience was amazing, the prices were fair, and the quality was excellent. I was concerned it would tarnish quickly, but six months later, it still looks as good as new!'

Astrid & Miyu is also committed to sustainability, offering a silver jewelry recycling program and an entire collection made from recycled sterling silver. Unfortunately, the brand has only one U.S. store, located in New York City, so those elsewhere can't view the pieces in person before purchasing. However, if you’re in NYC, you can enjoy services like welding, piercing, and even tattooing.

Price Range: $40-$490 | Jewelry Types: Earrings, necklaces, rings, bracelets | Return Window: 28 days; earrings and huggies are non-returnable

Astrid & Miyu Editor's Picks:

Madewell

Madewell is your go-to brand for stylish yet classic everyday jewelry. Here, you'll discover popular designs like layered necklaces, stackable rings, chain bracelets, and classic gold hoops.

“Everything I’ve bought from Madewell has lasted me years,” says senior home editor Leslie Corona. “They offer a fantastic mix of eclectic and classic pieces, which I adore. No matter what you plan to wear, you're sure to find something from Madewell that fits perfectly.”

Madewell’s jewelry is designed to complement your look, not dominate it. You won't find loud, colorful statement pieces here, but you will find plenty of neutral, delicate options perfect for any occasion, whether you're at the office or attending a wedding.

“I’m a huge fan of minimalist jewelry, and Madewell’s collection is just perfect!” says shopping writer Jamie Fischer. “I especially love these gold hoops, since I only have one piercing, but they give the illusion of a double piercing.”

Madewell also offers a small collection of playful pieces for those with a more eclectic style. In addition to that, you'll find watches and fine jewelry, though these tend to be on the pricier side. “And the sales are incredible!” says Leslie. “You can grab an already affordable piece for an even better deal.”

Price Range: $20-$600 | Jewelry Types: Earrings, necklaces, rings, bracelets | Return Window: 30 days

Madewell Editor's Picks:

Pavoi

It may seem like a given, but Amazon truly offers an exceptional range of affordable jewelry. With countless brands available, one that stands out is Pavoi, a brand recommended by editorial apprentice Megan Lenzi.

“I found Pavoi on Amazon a few years ago, and since then, I’ve never looked back. The brand offers a wide variety of jewelry, including necklaces, earrings, bracelets, rings, and more. My top pick is definitely the 14k gold-plated hoops, which come in a range of sizes and thicknesses to fit every style. Insider tip: I’ve never had a piece of Pavoi jewelry tarnish.”

Pavoi jewelry is available not only on Amazon but also at Walmart and the brand’s official website. Specializing exclusively in gold, Pavoi offers options in 14k solid gold, yellow gold, white gold, and gold-plated varieties. Overall, it’s the most budget-friendly option on our list, with prices topping out at $83 for necklaces, the priciest items in their collection.

This brand is perfect for simple, everyday jewelry that you don’t have to worry about damaging. However, if you’re in search of bold statement pieces, you won’t find much here. There is a small collection featuring colorful stones, but it’s not particularly striking.

Price Range: $11-$83 | Jewelry Types: Earrings, necklaces, rings, bracelets, anklets | Return Window: 30 days

Pavoi Editor’s Picks:

Ana Luisa

For those who prioritize sustainability, Ana Luisa is a standout. The brand ensures its jewelry is crafted ethically and upholds carbon and water neutrality throughout its production process.

The brand also makes an effort to recycle whenever possible, including in its jewelry production. Some of the gold-plated pieces featured on Ana Luisa’s website are crafted using recycled sterling silver.

Ana Luisa offers a variety of jewelry, including rings, earrings, necklaces, and bracelets, primarily featuring gold as a base metal, with some items adorned with cubic zirconia stones. The collection has limited silver and large statement jewelry, with earrings and necklaces being the most prominent items available.

The brand boasts an array of subtly striking pieces that aren’t overwhelming but still manage to make an impression, such as designs featuring charms or colorful stones.

It has become a new favorite for shopping editorial director Nicole Lund: “I spontaneously picked up two pairs of earrings here, and they’ve quickly become some of my top choices! I appreciate that they're unique without being too over the top—you can pair them with anything, yet they still feel distinctive. The Gemstone Hoop Earrings look way more expensive than they are, and I’ve received so many compliments on them!”

Price Range: $29-$350 | Jewelry Types: Earrings, necklaces, bracelets, rings | Return Window: 30 days

Ana Luisa's Curated Selections:

Anthropologie

For those who love vibrant, textured jewelry, Anthropologie offers an extensive collection of striking statement pieces. Their range includes earrings, bracelets, rings, and necklaces crafted from pearls, semi-precious stones, wood, rattan, glass, embroidery, and shells. These pieces can easily be paired with both casual outfits or added to formal attire to elevate your look.

Home director Erica Finamore is a big fan of the brand’s earrings: “They have the best statement earrings! New products are frequently added, and you can often snag amazing deals like 40% off sales.”

Anthropologie also excels in body jewelry, offering anklets, hand chains, belly chains, and even pieces that drape across your chest and back. For those preferring classic styles, you’ll find stone rings, bangle bracelets, gold hoops, and a variety of monogrammed pieces.

“I used to work at Anthropologie, and its jewelry selection is a bit hit or miss,” says Lund. “Some pieces are fantastic, while others tarnish or break easily. I’ve had good luck with earrings and some necklaces—and even if something doesn’t last forever, it’s fine since most items are very affordable, especially in comparison to their clothing. It’s a great place to experiment with trends without spending much!”

Price Range: $20-$6,500 | Jewelry Types: Earrings, necklaces, rings, bracelets, watches | Return Window: 30 days

Anthropologie’s Editor’s Top Picks:

BaubleBar

BaubleBar provides an extensive selection of jewelry at affordable prices, ranging from timeless everyday pieces like chain necklaces and gold bangles to fun, novelty items like a Mickey Mouse tennis bracelet. The brand is especially renowned for its earrings, which far outnumber other types of jewelry on the site.

The brand boasts a wide variety of earring styles, from cubic zirconia studs and colorful drop earrings to chunky hoops, cuffs, and even a few crawlers. You can also explore a playful selection of earrings in fun shapes like animals, food, drinks, and more.

SVP Dwyer Frame is a fan of BaubleBar: “BaubleBar is my go-to for both personal and gift shopping. I appreciate that it has trendy options but also offers classic and customizable pieces. The prices vary, with some items under $100, allowing me to shop within my budget.”

BaubleBar also offers rings, anklets, and charm bracelets. Some of its fine jewelry pieces are very reasonably priced, with earrings starting at $24, bracelets at $38, and necklaces at $42. However, the brand doesn’t have any silver jewelry options.

Price Range: $18-$325 | Jewelry Types: Bracelets, earrings, necklaces, rings, anklets | Return Window: 30 days

BaubleBar Editor Picks:

Kate Spade

If you’re on the hunt for vibrant, fun jewelry that makes a statement, Kate Spade should be your go-to. The brand is known for its playful and colorful pieces, perfect for adding a joyful touch to any outfit. It’s also a great destination for gifts for those who love bold jewelry. For those who prefer more traditional styles, there are classic options available as well, such as studs, tennis bracelets, and initial necklaces.

The beloved Initial Pendant is a favorite of shopping writer Lauren Taylor, who shares: “I’ve had this necklace for years, and it still looks as good as new. It hasn’t tarnished or scratched, even after countless wears. (I avoid getting it wet and try not to wear it with other jewelry to protect it.)”

Kate Spade also offers a great selection of distinctive watches and Apple Watch bands for those who enjoy elevating practical accessories. If you’re after novelty jewelry, Kate Spade has a dedicated section for fun and quirky pieces, including charm bracelets, bold earrings, and designs themed around seasons or hobbies. Additionally, you can find Kate Spade jewelry in department stores, which allows you to examine your favorite pieces in person before purchasing.

Price Range: $32-$350 | Jewelry Types: Earrings, necklaces, bracelets, watches, rings | Return Window: 30 days

Kate Spade Editor Picks:

Rocksbox

Rocksbox offers a unique approach compared to other jewelry retailers. It's a jewelry rental service where you can rent three pieces at a time for $21 a month (shipping included). Plus, you receive a $21 monthly credit that can be applied toward the purchase of any jewelry you decide to keep. You can either select the pieces yourself or have a stylist choose according to your preferences, such as gold versus silver or bold versus delicate designs.

“I’m always on the lookout for more jewelry, so I absolutely loved my Rocksbox subscription,” says features director Amy Maclin. “For just $21 a month, you get to choose three pieces to keep for as long as you like, and you can swap them out for three new pieces anytime you want, essentially giving you endless options in your own personal jewelry box.”

In addition, both members and non-members can shop directly from the Rocksbox store, which features designer brands such as Kendra Scott, Kate Spade, and Lele Sadoughi. This jewelry subscription is perfect for individuals who enjoy experimenting with different styles and regularly switching out their jewelry. It’s also an excellent choice for special events like weddings or vacations when you might want something different from your everyday pieces.

Price Range: $21/month for membership; jewelry prices range from $33-$225 for members | Jewelry Types: Earrings, necklaces, bracelets, rings, body jewelry | Return Window: 180 days

Rocksbox Editor Picks:

Sézane

Sézane, a French brand, introduces a touch of European sophistication to the American jewelry scene. Their pieces are expertly crafted and manage to exude a sense of grandeur, whether it’s a delicate pendant necklace or bold, oversized hoop earrings. Most of their offerings are gold, though they also carry beaded necklaces, gemstone rings, and bracelets.

“I absolutely love Sézane!” says senior home editor Leslie Corona. “The jewelry is so eclectic—every piece has a unique, slightly quirky cool vibe, but it’s still polished and elegant. Plus, Sézane isn't hugely popular in the U.S. yet, so you're unlikely to see many people wearing the same thing. It just feels extra special! And the jewelry always arrives in a lovely patterned box or pouch, which I keep and reuse for other things.”

Sézane’s jewelry collection is most notable for its stunning earrings. You'll discover striking drop and hoop earrings, perfect for a sophisticated resort look—featuring vibrant designs ideal for your summer getaway.

Keep in mind that Sézane's jewelry collection evolves with each season, so what you see on their site now may no longer be available in the coming months.

Price Range: $50-$160 | Jewelry Types: Earrings, necklaces, rings, bracelets | Return Window: 30 days

Sézane Editor Picks:

Verameat

Verameat is a celebrity-favorite, woman-owned brand known for its bold, statement-making designs, including barbed wire necklaces, snake rings, and tarot-themed hoop earrings. These pieces are far from subtle! All creations are handmade in New York City and feature distinctive, artisan details. It’s a fantastic choice for gifts, offering a range of items that cater to both maximalists and minimalists alike.

“Verameat offers the best statement jewelry that combines elegance and timelessness,” says senior shopping editor Taylor Rock. “The stunning, durable pieces fit effortlessly with the jewelry you already own, and each item exudes personality without being too much. I wear the Barbed Babe Necklace regularly, and the Sweet Tooth Necklace is currently in my cart. While it may seem pricey at first, the brand often offers discounts of over 70%.”

However, due to Verameat's small scale, customer service isn't the best. The brand doesn't offer refunds or returns unless the item is damaged within 30 days of purchase, but you can exchange an item for a different one or a different size within 30 days.

Shipping is also slower than other brands, with a delivery window of one to five weeks for standard shipping. But if that doesn't put you off, the brand’s bold, distinctive pieces are sure to impress.

Price Range: $38-$780 | Jewelry Types: Necklaces, chokers, rings, earrings, bracelets, pins | Return Window: No refunds, only exchanges; returns for damaged items within 30 days

Verameat Editor Picks:

Vitaly

Much like Verameat, Vitaly is a brand that excels in creating bold, modern jewelry that is not for the faint of heart. Each piece is crafted from stainless steel, with options available in gold, silver, or black finishes. Vitaly’s most popular designs are its chains, which include both chunky necklaces and delicate bracelets that have timeless appeal. Additionally, you’ll find rings, earrings, and pendants within their collection.

Vitaly is a top pick of assistant editor Hannah Dorough, who shares: “I love Vitaly because it combines classic designs with an edgy twist, and the quality is superb!” Her personal favorite is the Basis Ring, a design featuring two curving rings connected by a cable chain. 

A key feature of Vitaly’s offering is its lifetime warranty, provided on all their jewelry. However, this doesn’t cover lost items, scratches from normal use, or damage from improper care or storage. Still, it’s an uncommon benefit for a non-fine jewelry brand.

Additionally, every piece from Vitaly is unisex, though it’s worth noting that most of their designs are on the bulkier side, making it less ideal for those who prefer minimalist or sleek jewelry.

Price Range: $40-$250 | Jewelry Types: Chains, rings, earrings, bracelets, pendants | Return Window: 30 days

Vitaly’s Top Picks:

How to Shop for Affordable Jewelry Like a Pro

Metal

When shopping for jewelry, be sure to look for pieces made from pure silver and gold. These materials won’t wear off like plated versions nor tarnish the way sterling silver does. Though pure gold and silver come at a higher price, they’re worth the investment over time. 

When it comes to silver, the two main types are pure silver and sterling silver. While sterling silver consists of over 90% silver, the remaining 10% is a different metal. For gold, karats indicate its purity level, so look for this measurement to determine whether a piece is made of pure gold.

A karat measures the proportion of gold in a piece of jewelry. The higher the karat, the closer the jewelry is to pure gold, which is 24 karats. Similar to sterling silver, the remaining portion of the jewelry is made from another metal.

“If I’m choosing a piece for daily wear, I tend to go with 14K gold, as it offers the best balance of durability and price,” shares Lyden.

Style

Make sure the jewelry you pick aligns with your personal style, but don’t be afraid to step outside your usual preferences. One of the perks of buying affordable jewelry is that it allows you to easily change up your pieces without spending too much.

This allows those who usually prefer minimalist jewelry to experiment with more fun and bold designs without spending too much on pieces they might not wear frequently, like necklaces or bracelets.

“If you can find jewelry that looks high-end but isn’t actual ‘fine’ jewelry, you can save a significant amount of money,” Bruhn suggests. “That way, if you lose an earring or a piece breaks or goes missing, it’s not a major loss.”

Shipping and Returns

When shopping online, it’s crucial to check the shipping and return policies. Many affordable jewelry stores offer free standard shipping, but usually, there’s a minimum order requirement to qualify for it.

If the store doesn’t offer free shipping or if your order doesn’t meet the free shipping minimum, delivery fees can add up. Also, if you need your items quickly (like for a last-minute gift), you might have to pay extra for expedited shipping.

Before making a purchase, be sure to check the return policy, especially if your new bracelet doesn’t look as good in person as you expected or your new ring doesn’t fit right. (Pro tip: Learn how to measure your ring size to ensure you get the perfect fit.)

Many of the sites we recommend offer a 30-day return policy, but it's always wise to double-check for any exceptions—clearance items and personalized products are often non-returnable.

Questions You Might Ask

What’s the Difference Between Gold-Filled and Gold-Plated Jewelry?

When browsing affordable jewelry, you’ll likely come across pieces described as gold-filled or gold-plated. While the terms may sound similar, they actually refer to different processes and qualities of gold coating.

“Simply put, gold-plated jewelry features a thin layer of gold applied over a base metal, which forms the foundation of the piece,” explains Lyden. “The base metal can vary, often including sterling silver, brass, or even copper. Gold-filled jewelry operates on the same principle but with more layers of gold and less base metal.”

It’s essential to clean gold-plated jewelry properly to prevent tarnishing and fading. Since gold-filled jewelry has a higher gold content, Bruhn refers to it as “a step below solid gold” in terms of quality.

Why Does Some Jewelry Make Your Skin Turn Green?

Your skin may turn green when wearing jewelry that contains copper. Copper reacts with moisture, lotion, and your skin’s oils, turning green naturally. This isn’t harmful, and you can simply wash it off with soap and water. In low-cost jewelry, copper is often the main component and is typically covered with a coating.

To prevent this, apply a coat of clear nail polish to the jewelry's parts that come into contact with your skin. This forms a barrier over the copper. However, you’ll need to reapply it regularly, so investing in copper-free jewelry may be a better long-term solution to avoid skin discoloration.

How Do You Prevent Jewelry From Tarnishing?

Tarnishing occurs when jewelry comes into contact with various common substances such as air, certain fabrics, and even food. “Sterling silver will tarnish if exposed to water or through natural oxidation, which is a process that happens over time,” explains Lyden. She also notes that gold jewelry—especially white gold—can lose its luster and become less vibrant over time.

To prevent tarnishing, take some extra care when handling your jewelry. “When wearing affordable jewelry, apply perfume, hairspray, and other products before putting on your earrings,” Bruhn suggests. “If you forget, simply wipe off your jewelry with a damp cloth to remove any products that could harm it.”

After each wear, be sure to wipe down your jewelry with a microfiber cloth. Occasionally, clean it with a small brush soaked in warm water and mild dish soap, or use a store-bought jewelry cleaner. Always dry your pieces thoroughly before storing them back in your jewelry box.

When storing jewelry, organize your pieces to give them space to breathe. If you’ve received fabric bags with your jewelry, keep them! They prevent your jewelry from touching and rubbing against each other, which helps it last longer. Bruhn particularly recommends using soft jewelry pouches for silver pieces to help slow down tarnishing.

Trust Us on This

This article was authored by Rachel Center and updated by Nicole Lund, the shopping editorial director at Mytour. We gathered recommendations from the entire Mytour editorial team on the best affordable jewelry brands and products, and also delved into how to shop for jewelry that is both affordable and of high quality. For expert insights on buying quality affordable jewelry, we consulted Alison Bruhn, co-founder of The Style That Binds Us, and Brenna Lyden, CEO and founder of East West Gem Co.