Buzz
While influencers often push their audience toward the newest and priciest makeup products, professional makeup artists tell a different story.
Many makeup artists rely on affordable drugstore products to create stunning looks without breaking the bank. “With 30 years of experience, I frequently shop at drugstores for makeup. They’ve become like mini-Sephoras,” says renowned makeup artist Pilar DeMann.
We consulted leading makeup artists to discover their favorite drugstore buys. Some are excellent alternatives to high-end products, while others stand out for their unique qualities — all priced under $20.
1. A high-quality foundation at a fraction of the cost
2. A liquid blush that offers incredible value
3. A lipstick that rivals Dior's iconic shades
4. Stunning lashes without the high cost
5. Flawless foundation for a flawless finish
6. Achieve the most dramatic lashes
7. Stunning makeup brushes for a flawless application
8. A foundation that delivers a fabulous finish
9. Hydrated and nourished lips made easy
10. A set of six stunning false eyelashes
11. Bright and refreshed eyes in an instant
Makeup artist Emily Gray highly recommends Catrice’s Under Eye Brightener. "It’s versatile enough for light makeup days or layered with concealer for a more dramatic look," she explained. Gray also appreciates the two available shades, which suit nearly every skin tone. "This product acts as a color corrector to counteract under-eye darkness, a feature everyone can benefit from," she added. Gray notes that it’s an excellent, budget-friendly alternative to Becca’s Under Eye Brightener. Available at Catrice Cosmetics for $6 in two shades.
12. A multi-purpose eye pencil for every look
13. A reliable concealer for flawless coverage
14. A radiant highlighter that won’t break the bank
15. A smooth and creamy liquid lipstick
Makeup artist Tonya Riner highly recommends Burt’s Bees Glossy Liquid Lipstick, praising its clean formula that feels pleasant, has a delightful scent, and offers long-lasting wear. She especially favors the shade Tidal Taupe, describing it as universally flattering for all skin tones and the perfect 'your lips but better' shade. Riner also highlights it as an excellent alternative to the popular Charlotte Tilbury Pillow Talk. Available at Burt’s Bees for $9.99 in 18 shades.
