Buzz
As the entry-level model, the 1934 Packard Eight became the most sought-after series of that year. Explore more images of this classic automobile.The Packard Motor Car Company often ignored annual model updates, labeling their vehicles by "series" that frequently spanned multiple years. However, 1933 was an exception, with the Tenth Series lasting only from January to August. This brief period allowed Packard to introduce fresh designs and mechanical upgrades, including the 1934 Packard Eight coupe-roadster, aiming to capitalize on a perceived economic recovery during the Depression.
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Packard was in dire need of a turnaround. The company had faced significant losses, including $2.9 million in 1931 and $6.8 million in 1932. Although it managed a modest profit of $506,433 in 1933, the following year saw a staggering $7.3 million loss, primarily due to investments in preparing for the upcoming mid-priced One-Twenty model.
Launched on August 21, 1933, the Eleventh Series continued for a full year. It featured three distinct lines — the Eight, Super Eight, and Twelve — available across nine wheelbases. Remarkably, the lineup included over 40 models, with nearly 20 additional "individual custom" options.
Among the extensive 1934 Packard lineup, which included more than 40 models, the 1934 Packard Eight coupe roadster stood out as a notable offering.The luxurious Twelve, with a starting price of $3,820 and reaching over $7,700, attracted only 960 affluent buyers during the challenging economic climate. Similarly, the Super Eight, priced at $2,950, saw limited success, with just 1,920 units produced.
The Eight became Packard's primary series, priced between $2,350 and $3,090 (a stark contrast to the $505 Ford V-8). The 1100 Eight, built on a 129-inch wheelbase, was exclusively a four-door sedan, while the 141-inch 1102 offered a seven-passenger sedan or limousine.
The coupe-roadster featured a straight eight-cylinder engine delivering 120 horsepower.The 1101 Eights, with a 136-inch wheelbase, included 11 models. One standout was the model 719 coupe-roadster, priced at $2,580 and weighing 4,430 pounds. Equipped with Packard's 320-cubic-inch, 120-horsepower straight eight engine, it achieved an average of 10.5 miles per gallon.
The coupe-roadster shared several design updates with the rest of the lineup: front fenders curving closer to the bumper, a wider slotted front bumper, redesigned running boards with chrome-framed mats, new hood handles, a "feathered" radiator cap (with an optional $20 "Pelican" ornament), reshaped rear fenders, and a relocated gas filler cap behind the license plate.
The coupe-roadster boasted a more refined interior compared to other models in the Eight series.Interiors were upgraded with premium upholstery and taller front seat backs. The dashboard gauges were reorganized to accommodate centrally positioned controls for Packard's deluxe radio, priced at $79.50.
This redesign made space for the installation of Packard's high-end radio system.
Despite these enhancements, sales remained sluggish. With the upcoming Twelfth Series featuring more extensive updates, Packard reduced prices on June 21, 1934, lowering the coupe-roadster's price to $2,180. Even with this adjustment, demand did not significantly improve.
Total production of the Eight series reached only 5,120 units.
Regardless, the exceptional quality of these vehicles has earned them full Classic status from the Classic Car Club of America.
The showcased coupe-roadster has traveled 84,000 miles. Adorned with Trippe lights, side-mounted spare tires, and a luggage rack, it exemplifies the craftsmanship and elegance of the vehicles produced at Packard's East Grand Boulevard facility in Detroit.
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