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In the late 1930s, GMC trucks, such as the 1937 GMC half-ton model, often featured more luxurious details and advanced features compared to Chevrolet trucks. Check out additional photos of vintage trucks.Inspired by the art-deco movement of the 1930s, the 1937 GMC pickup seamlessly blended stylish design with practical utility.
The GMC brand originated in 1912 after General Motors combined two of its newly acquired companies, Rapid and Reliance, both truck manufacturers, to establish GMC Truck. (Interestingly, Rapid was founded in 1902 by Max Grabowsky, making the initials a nod to "Grabowsky Motor Co.")
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Under General Motors, GMC achieved several milestones, including introducing the first synchromesh transmission for heavy-duty trucks, implementing four-wheel brakes, dual-range transmissions, two-speed rear axles, recirculating ball-bearing steering, full-pressure lubrication, hydraulic valve lifters, and air suspension.
GMC typically offered a wider range of trucks compared to Chevrolet, which focused more on light- and medium-duty models. However, GMC also produced an impressive lineup of pickups, which were often more expensive and better equipped than their Chevrolet counterparts.
The 1937 GMC pickup showcased stunning art-deco styling, marking the first time a GMC model could be described as truly streamlined. Its barrel-shaped grille featured horizontal bars with a vertical-bar center section, a design echoed along the sides of the hood.
The design was complemented by a one-piece windshield and an elegantly curved front bumper. This aesthetic remained largely unchanged through 1939.
Powered by a 230-cid six-cylinder engine with a 3.44-inch bore and 4.13-inch stroke, the 1937 GMC pickup had a 1/2-ton chassis weighing 2,195 pounds and a base price of $410, excluding the body. Combined production of the 1/2-ton and 3/4-ton models reached approximately 43,000 units, significantly fewer than Chevrolet's pickup production for the same year.
Collectible Pluses of the 1937 GMC Pickup
- Unique styling reflective of its era
- Reliable and smooth performance for a prewar vehicle
- Prestige associated with GM's truck brand
- Affordable pricing
Collectible Minuses of the 1937 GMC Pickup
- Rare and challenging to find
- Scarcity of body and engine components
- Limited potential for value appreciation
- Less collector interest compared to Chevrolet pickups of the same period
The 1937 GMC pickup's detailed grille design and streamlined features reflect its connection to the art deco movement.Explore more articles and images featuring both modern and vintage trucks:
- Classic Trucks
- Ford Trucks
- Consumer Guide Auto Reviews and Prices
