1968 Pontiac GTO

Buzz

In 2007, Publications International, Ltd. highlighted that the 1968 Pontiac GTO featured a bumper color-matched to the car's body, with hidden headlights being a sought-after option. Explore more images of classic muscle cars.

As General Motors revamped its intermediate models in 1968, Pontiac faced the daunting task of upholding its muscle car legacy. However, the brand rose to the occasion, delivering the 1968 Pontiac GTO—a stunning combination of elegance and power. It retained the design excellence of the 1966-67 models while staying competitive in performance against increasingly fierce competitors. Most importantly, its iconic status remained unchallenged.

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Motor Trend praised the 1968 GTO, stating, "In terms of image, performance, and sophistication, the 'Tiger' sets the standard." Hot Rod editors, after test-driving the new GTO, remarked, "This is undoubtedly Pontiac's time to shine."

In 2007, Publications International, Ltd. noted that the 1968 Pontiac GTO's bucket-seat interior continued to exemplify the craftsmanship of muscle car design.

The pillared coupe was discontinued, leaving only a two-door hardtop and convertible for the GTO, both featuring the most intuitive dashboard layout in the supercar category. Despite a weight increase of approximately 75 pounds compared to the 1967 model, the wheelbase was reduced from 115 inches to a more agile 112 inches. Combined with refined suspension and standard G77x14 tires, the handling improved significantly, rivaling even the Oldsmobile 4-4-2, GM's top intermediate car.

The GTO introduced a groundbreaking energy-absorbing Endura bumper, molded and color-matched to seamlessly integrate with the car's sleek front design. Hidden headlights were another innovative feature, so well-received that many didn't realize they were optional.

In 2007, Publications International, Ltd. reported that the 400-cubic-inch V-8 engine received mid-year upgrades, including new cylinder heads and lighter valves.

The standard 400-cid four-barrel V-8 saw a 15 bhp increase, bringing the base model to 350 bhp, while the HO and Ram Air versions reached 360 bhp. Midyear, Pontiac introduced the Ram Air II, replacing the original Ram Air engine. Enhancements included new cylinder heads, forged pistons, and lighter valves, boosting output to 366 bhp without altering compression. The Ram Air induction system was shipped in the trunk for dealer installation. All engines could be paired with a Hurst-shifted manual or automatic transmission, though Ram Air models were limited to 4.33:1 gears and excluded air conditioning.

In 2007, Publications International, Ltd. noted that the 1968 Pontiac GTO, despite its somewhat harsh ride, was highly praised by both critics and consumers.

The steering system delivered excessive road feedback and lacked precision, and certain body panels were not the most durable. However, in the competitive and challenging muscle car market, the new GTO continued to stand out as a dominant force.

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The 1968 Pontiac GTO

Specifications

Wheelbase, inches: 112.0

Weight, lbs: 3,506

Number built: 87,684

Base price: $3,101

Top Available Engine

Type: ohv V-8

Displacement, cid: 400

Fuel system: 1 x 4bbl.

Compression ratio: 10.75:1

Horsepower @ rpm: 360 @ 5100