
The 1969 Pontiac Firebird Trans Am had a modest debut but quickly rose to become Pontiac's leading performance vehicle.
Known as the Trans Am Performance and Appearance Package, this $725 option debuted in March 1969 with minimal promotion. It was selected for only 697 Firebird coupes and eight convertibles. Named after the Trans American racing series, the car itself never participated in the races.

The standard engine was the 335-bhp 400-cid V-8 from the Firebird 400 HO, equipped with Ram Air induction, later known as the Ram Air III. The only upgrade was the Ram Air IV, installed in just 55 Trans Am coupes, featuring a higher-duration cam and 345 bhp. The base engine paired with a three-speed transmission and 5:1 gears, while the Ram Air IV came with a four-speed and 3.90:1 gears, both offering automatic options. Standard features included a heavy-duty suspension with a one-inch front stabilizer bar, Polyglas F70xl4 tires on seven-inch rims, and specialized high-effort variable-ratio power steering.

Every Trans Am featured a Polar White exterior with blue racing stripes, tail panel, and decals. The hood, unique to the Trans Am, had functional air inlets controllable by the driver. Rear-facing fiberglass fender scoops covered large holes designed to cool the engine bay, while a 60-inch air foil adorned the rear deck. The interior mirrored the basic Firebird, though an optional rally cluster added a 160-mph speedometer and 8000-rpm tachometer. An $85 hood-mounted tachometer was also available.

The Trans Am's acceleration matched that of the Firebird with similar powertrains, but its handling stood out. Sports Car Graphic praised its ability to navigate mountain roads with ease, passing multiple cars at high speeds without braking for corners. Within three years, the Trans Am surpassed the GTO as Pontiac's top performance model. Despite its humble beginnings, the car quickly earned a legendary status.
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Specifications
Wheelbase, inches: 108.1
Weight, lbs: 3,700
Number built: 697
Base price: $3,600
Top Available Engine
Type: ohv V-8
Displacement, cid: 400
Fuel system: 1 x 4bbl.
Compression ratio: 10.75:1
Horsepower @ rpm: 345 @ 5500
Torque @ rpm: 440 @ 3400
Representative Performance
0-60 mph, sec: 6.5
1/4 mile, sec. @ mph: 14.3 @ 101