Buzz
1. A "Mousse Def" texture foam that delivers a flexible, flake-free hold for all hair types. The first ingredient must be pure wizardry because this product works wonders — detangling, conditioning, defining, and adding shine in a single step. It’s like bottled magic for your hair.
2. A strong hold edge control specifically designed for thick edges, because let’s face it — nothing else seems to tame those baby hairs just right. Enter this little miracle in a bottle! Wave farewell to subpar edge control and embrace a flake-free, long-lasting hold that works for every hair type. Whether your hair is kinky, coily, or loose, this product is destined to replace your current gel.
Bask and Lather is a woman-owned business dedicated to crafting natural products from 100% organic ingredients.
Check it out on TikTok! One reviewer even hit the gym, and their edges stayed perfectly in place. The result? Pure amazement.
Of course, laying your edges is a personal choice and not for everyone! For more on this topic, explore "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
Promising reviews: "This product leaves no residue and lasts the entire day! It’s the only edge control that doesn’t turn greasy or lift after a few minutes. I’m obsessed and will definitely repurchase." —Ms. T
"My curls are notoriously stubborn. No matter how much Eco styling gel I used, my curls would always pop out. This edge control gives a sleek, shiny finish and keeps my curls in place all day!" —Brandi
Available on Amazon for $15.99.
3. A scalp and hair clarifying rinse that tackles dandruff and keeps your scalp itch-free. Infused with apple cider vinegar, it effectively removes buildup from daily hair products while repairing damaged follicles. It preserves your hair’s natural oils, ensuring your mane stays moisturized. Enriched with hydrating shea butter and strengthening castor oil, this rinse will leave your locks looking and feeling their absolute best.
Girl + Hair is a woman-owned small business focused on creating products to care for natural hair under extensions.
Promising review: "I’ve had braids for three months, and this product removed ALL my buildup in just one wash!!! It also solved my scalp issues — no more flakes or itchiness caused by the braiding hair. This product eliminated flakes, itchiness, and buildup. Plus, the bottle is large and budget-friendly. This is a total WIN! I’ve struggled with other shampoos and my flaky scalp, but my scalp has stayed clean for a week now, and the flakes haven’t returned. I want the entire hair care line! FYI, it’s Black-owned by a dermatologist. Follow her on Instagram @girlandhair and TikTok @girlandhair. Check her out!" —Nysha
Available on Amazon for $13.99.
4. Bread Beauty Hair-Mask infused with Australian Kakadu plum (so fun to say) and starflower oil, a combination so effective it feels like a magical elixir. This mask strengthens hair follicles to prevent breakage, leaves your strands incredibly soft and smooth, and doesn’t weigh down your gorgeous locks. Treat your curls to this lightweight, cloud-like miracle for ultimate hydration.
Bread Beauty Supply is a woman-owned small business specializing in hair care products for curl types 3a to 4c.
Check it out on TikTok!
Mytour Shopping editor Kayla Boyd is a fan — here’s her take: "I recently started using Bread products and love how lightweight and effortless they are. My mixed-textured, frequently dyed hair tends to get extremely dry, but after using this deep conditioner, it felt significantly softer and healthier. Plus, the scent is absolutely incredible. This has quickly become one of my go-to wash day essentials."
Promising review: "I received this product as a gift and have been using it 2–3 times a week. So far, I’m impressed! My ends feel softer and healthier, and the thick, creamy formula makes detangling a breeze. It has a light, delicious bakery-like scent. If you’re looking for a conditioner that tackles dryness and damage without weighing your hair down, this is it!" —Kacey
Available at Ulta for $28.
5. A lightweight, non-greasy curl cream that hydrates and defines curls, waves, or coils without leaving sticky residue. Say goodbye to frizz, revive your curls, and enjoy a radiant shine. 😍
6. A curl-defining gel from Camille Rose, enriched with marshmallow root to smooth, define, and detangle your hair. Apply this magical formula to freshly washed hair, and watch as your strands transform into soft, bouncy curls without any crunch.
7. A vegan purple temporary hair color gel perfect for those who adore bold, vibrant hues but want to avoid long-term damage. This gel washes out in just one shampoo, giving you the bold look you desire without the commitment. Bonus: it also defines curls! Pure genius!
Gemini Naturals is a woman-owned small business focused on creating temporary hair dyes that work beautifully on dark and textured hair.
Promising review: "This is the best temporary color I’ve ever used! The gel applies easily, and the color stays vibrant even after drying. You can layer it for more intensity, and with a light hairspray, there’s no transfer. I can’t wait to try more colors!" —Alicia D.
Available from Gemini Naturals for $13 (in multiple colors) or on Amazon for $22 (in two colors).
8. A post-workout dry shampoo infused with apple cider vinegar and micellar water to truly cleanse your hair and scalp. It leaves your locks looking, smelling, and feeling as fresh as OutKast’s beats. Perfect for maintaining that flawless look between washes.
Promising review: “As someone who’s constantly active (dancing and working out), this rinse is a lifesaver, especially with protective styles. Washing braids daily isn’t practical, and this spray is perfect for those in-between moments. Plus, as someone with psoriasis, it doesn’t irritate my scalp, which is a huge win. I can’t imagine my routine without it now." —JoIsThatGirl
Available from Sunday II Sunday, Amazon, or Sephora for $31.
9. Lightweight blonde boho goddess locs for a stunning, low-maintenance protective style. These pre-looped locs make installation a breeze. Honestly, I think I need a set for myself!
Boho Locs is a woman-owned small business.
Promising review: "I’m absolutely obsessed with my Boho Locs — they make me feel like royalty. The lightweight design is a game-changer, especially since my natural hair has become fragile after multiple rounds of chemo over the years." —Latrika W
Available from Boho Locs for $167 (offered in 17 colors and three lengths).
10. A lightweight, vegan anti-frizz growth serum packed with vitamins that’ll make you sing 🎶 do you believe in magicccc 🎶 by The Lovin' Spoonful. This magical formula, infused with ginger, turnip, and carrot root oils, stimulates growth, soothes the scalp, prevents breakage, and keeps your hair silky smooth. It’s like a potion straight out of Professor Slughorn’s Hogwarts class.
Rucker Roots is a small, family-run haircare business dedicated to crafting products with entirely natural ingredients.
Customer testimonial: "I’m obsessed with my hair serum! The delightful vanilla fragrance is so soothing, and the lightweight formula doesn’t make my hair feel heavy. It’s perfect for maintaining my blowouts and keeping them looking fresh!" —Shandy M
Available at Rucker Roots or Amazon for $19.99.
11. Wonder Curl's Get Set Jelly combines aloe leaf juice and pro-vitamin B5 to enhance curl definition and shield them from humidity. Say goodbye to frizz caused by damp weather, as this gel provides reliable protection.
12. A Hairbrella designed to shield your blowout or silk press from rain and humidity. Its satin-lined, breathable construction ensures your hair stays frizz-free and protected from sweat.
13. An elegant anti-static hair pick featuring a comfortable grip and rounded tips to make detangling a breeze. If traditional combs make you want to shave your head, this pick is the perfect alternative.
14. A luxurious hair oil infused with coffee seed and castor oil to deeply moisturize your hair and scalp, leaving it silky and shiny. This product incorporates Dominican Republic-inspired growth techniques (magic, perhaps? 🙋🏽♀️) to help retain moisture, promote length, and support healthy hair growth.
Bomba Curls is a haircare brand owned by an Afro-Dominican woman, focusing on curly hair products inspired by Dominican traditions. Their formulas are designed to lock in moisture and enhance natural curls.
Customer reviews: “This product is pure magic. My hair has never felt so vibrant and healthy.” —Nico C.
"My hair felt softer immediately, and my curls looked more defined and bouncy." —Katherine A.
Available at Bomba Curls for $22 or Target for $21.99.
15. A rich blend of oils, including avocado, castor, argan, and olive, designed to stimulate hair growth, reduce breakage, and prevent split ends. Apply it as a leave-in treatment for 20 minutes with a cap, and voilà — your kinky tresses will feel deeply nourished and look stunning.
Kinky Tresses is a woman-owned business dedicated to creating cruelty-free products for natural hair. The founder, a former lab scientist, ensures their formulas deliver exceptional results.
Customer review: "This oil completely changed my perspective. I used to think all oils were the same, but this blend is different. It makes a noticeable difference in my hair's health and hydration. Even though it's an oil, it leaves my hair feeling incredibly moisturized. I now stock up with three bottles at a time." —Candice K.
Purchase it from Kinky Tresses for $13.99 or Amazon for $19.99.
16. A popular "defunk" spray from Uncle Funky's Daughter, infused with lavender, rosemary, and a touch of magic to eliminate hair odors without stripping natural oils. It also helps calm an itchy scalp and extends the time between washes for those who need less frequent cleansing.
Uncle Funky's Daughter is a woman-owned business established by Renee Morris in 2014. Drawing from her 20+ years of natural hair experience, she has developed a line of products tailored for natural haircare.
Customer reviews: "Between washes, my scalp tends to get irritated. Even with well-moisturized hair, my scalp struggles. Defunk has been a game-changer, keeping my scalp healthy and smelling amazing!" —Karina
"As someone who's picky about ingredients (lol), the high concentration of saccharomyces ferment caught my attention. This spray revitalizes my hair, strengthens my roots, and refreshes my scalp. It also adds a lovely texture to my slightly high-porosity hair when used as a refresher. Highly recommend!" —Naima
Available at Uncle Funky's Daughter for $12.99.
17. A bottle of Ecoslay's Orange Marmalade, a plant-based curl-defining gel that delivers stunning, shiny, and well-defined curls. Your curls will look so magical, you might expect Hagrid to show up at your door and whisk you off to Hogwarts.
Ecoslay focuses on sustainable, hair-friendly ingredients to create effective products.
Customer review: "This is a true holy grail product — absolutely amazing. As someone with mixed high-low porosity 3a–b curls, I’ve struggled with heat damage over the years. Since adopting the CGM, this product has become my ultimate styling essential. It provides a strong hold, incredible definition, and a gorgeous shine, leaving my curls soft and bouncy. It’s not sticky and doesn’t weigh my curls down. Honestly, this product is a game-changer." —Anya L.
Available at Ecoslay for $10+ (five sizes available) or Amazon for $22.40.
18. A lightweight detangling leave-in conditioner that banishes frizz and transforms your hair into smooth, shiny, and manageable locks. It hydrates and locks in moisture for wet hair, making the detangling process effortless and stress-free.
Brown Butter Beauty is a small, woman-owned business focused on creating high-quality hair and skincare products.
Customer review: "I discovered this leave-in conditioner recently, and it has completely transformed my hair. As someone with high porosity 3b/3c hair, I’ve always struggled to retain moisture. Following the curly girl method, I’ve been on the hunt for a deeply hydrating leave-in conditioner. This product is lightweight yet packed with moisture. It has made my hair incredibly soft and enhanced my natural ringlets. I’ve finally found my holy grail leave-in conditioner — no more searching!" —Dana
Available at Brown Butter Beauty for $24.50+ (two sizes available).
19. An Eden BodyWorks leave-in conditioner that deeply hydrates your hair, defining and clumping curls for stunning, bouncy results — no magic needed. Get ready to channel your inner Beyoncé with endless hair flips.
20. A sparkling 100% silk bonnet that acts as your secret weapon for maintaining a flawless twist out, keeping it fresh as day one. The smooth silk material is gentler on your hair than regular pillowcases, allowing you to sleep soundly without worrying about damage or frizz.
Before Bed Headz is a small business dedicated to creating products that prepare your hair for sleep and showers.
Available at Before Bed Headz for $29.99.
21. A rich, hydrating hair mask infused with castor oil and biotin to restore your hair to a healthier, more vibrant state. Perfect for reviving dry, damaged, or color-treated hair, it delivers deep moisture to minimize shedding and breakage, much like Winifred Sanderson brought Billy Butcherson back to life.
Your baby hairs after laying them down with your new edge control:
The reviews for this post have been edited for length and clarity.
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