Buzz
1. A Maybelline concealer designed to give you a perfect base for experimenting with daring makeup styles. Wave goodbye to under-eye shadows.
2. An adaptable and smooth eyeshadow palette featuring metallic, matte, and multi-dimensional shades that will keep your selfie game strong.
Beauty Bakerie, a Black woman-owned, cruelty-free cosmetics brand, is dedicated to offering an inclusive shade range for people of color.
Promising review: "This is my second Beauty Bakerie palette, and I’m just as thrilled with it as the first. If you’re unsure, take the leap. The quality is exceptional, with rich pigmentation and seamless blending." —BrownGirl
Available at Beauty Bakerie on Ulta for $38.
3. A retractable matte eyeliner in a vibrant hue to keep your makeup admirers guessing. Its smudge-proof, long-wearing formula ensures the color stays vibrant all day.
4. Or try a jumbo eyeliner pencil from NYX for bold, thick lines! This versatile product can double as eyeshadow or even a highlighter for added versatility.
5. An icy gold highlighter from Anastasia Beverly Hills that delivers a radiant glow. Its lightweight, buildable formula creates a stunning multidimensional wet-effect finish.
Promising review: “I swatched Iced Out just to see how it looked, and WOW. It’s the perfect gold highlighter I’ve been searching for—no weird yellow or off-white undertones. Stunning! If it appears slightly white, a touch of setting spray blends it seamlessly, leaving behind a gorgeous gold shine. The formula is sheer, lightweight, and not chunky at all. A dream come true for Black women!” —Nenepink
Available at Sephora for $34.
6. A featherlight putty blush with a silky texture that delivers a soft, semi-matte finish. This blush seamlessly blends into your skin while nourishing it with argan oil and vitamin E for a healthy glow.
7. A lip tint from Peripera featuring an applicator designed to perfectly define your lips. Its velvety, lacquer-like finish will leave you feeling effortlessly glamorous.
8. A medium-coverage Maybelline liquid matte foundation that delivers a fresh, flawless complexion. Say goodbye to visible pores and hello to a smooth finish.
9. A waterproof brow gel that resists water, transfer, and smudging for up to three days. Achieve natural-looking brows that stay put all day long.
10. A talc-free powder bronzer designed to sculpt and define your features for a flawless, sun-kissed look.
Credo Beauty is a San Francisco-based, woman-owned small business that creates hair and skincare products using clean, high-quality ingredients. Committed to diversity and transparency, they aim to elevate standards in the beauty industry.
Promising review: “Maui is my everyday bronzer. It has a unique finish—not too matte, not too shimmery. The terracotta shade is stunning, and I even use it on my eyelids. A little product goes a long way because it’s so pigmented!” —Jackie
Available at Credo Beauty for $18 (comes in three shades)
11. A lightweight highlighter that delivers a radiant, sun-kissed glow reminiscent of Los Angeles sunshine.
Mytour writer Kayla Boyd shares her love for the Killawatt Highlighter in Trophy Wife:
"The Killawatt highlighter has truly become a must-have in my makeup routine. I often use Trophy Wife not just as a stunning highlight but also as a dazzling eyeshadow."
Promising review: "A stunning highlighter duo with incredible staying power. It blends effortlessly and works beautifully as an eyeshadow without creasing." —*GINA
Available at Fenty Beauty for $38 (comes in six shades).
12. A cool-toned, metallic and matte eye and face palette that takes your look to another dimension! Packed with vibrant shades, this palette lets you fully express your creativity.
This product is also vegan and cruelty-free!
Promising review: “I’m absolutely obsessed with this palette, especially the metallic shades! They stay vibrant all day and give a stunning, otherworldly glow.” —Nikoru
Available at Lime Crime for $8 (originally $30).
13. Or try the Jacob & Eli eyeshadow palette, featuring 18 highly pigmented, blendable shades. Combine matte and shimmer tones to create looks as luxurious as the palette itself.
14. A hydrating full-coverage foundation that creates the perfect base for bold looks. This lightweight formula leaves your skin looking dewy and flawless, ready for any makeup style.
Promising review: “As someone with dry, textured skin, I often struggle with creasing under my eyes and cakey foundation around my nose and upper lip. This foundation stays flawless all day, even with a mask. From 8 am to 6 pm, my pores looked minimized, there was no dryness or creasing, and the color stayed true without oxidizing. I paired it with the InstaBake concealer and set it with Face Flour. After trying countless foundations, this combo is one of the best. Highly recommend!” —Marisa
Available at Beauty Bakerie on Ulta for $34 (comes in 29 shades).
15. A hydrating velvet lipstick designed to withstand all your adventures. Its matte finish ensures your lips stay flawless and vibrant throughout the day.
This lip pencil glides on smoothly and dries to a stunning matte finish. I wore the shade "Misunderstood" during a six-hour photoshoot in Brooklyn, and it didn’t crack or require touch-ups. Even after removal, my lips felt hydrated. A must-try!
Available at Mirabella Beauty for $20 (comes in six shades).
16. An eyeliner stamp that makes achieving the perfect cat-eye effortless, eliminating the need for time-consuming adjustments. This smudge-proof, waterproof eyeliner ensures a bold, fierce look that lasts all day.
17. A set of six liquid matte lipsticks designed to deliver long-lasting color that won’t fade. Infused with hydrating ingredients, these lipsticks keep your lips moisturized while resisting transfer and smudging.
18. A rich, long-wearing eyeliner infused with aloe vera extract and vitamin E for a hydrating cat-eye experience. This creamy formula stays put all day without smudging or fading.
Kulfi Beauty, inspired by South Asian ice cream, is a South Asian–owned beauty brand creating products that celebrate and empower diverse communities.
Promising reviews: "I wasn’t an eyeliner fan until I tried these Kajals. Now, my makeup feels incomplete without them! The colors are stunning and versatile." —Sarah N
"After years of searching, I’ve finally found the perfect eyeliner. It glides on smoothly, stays vibrant all day, and doesn’t transfer. I’m obsessed!" —Andrea J
Available at Kulfi Beauty for $20 (comes in five shades).
19. A highly pigmented Maybelline matte liquid lipstick that delivers bold, long-lasting color. Perfect for a statement lip that stays flawless all day.
20. A highlight and blush duo — need a glow boost or a pop of color? This vegan, cruelty-free, and highly pigmented duo offers incredible value and versatility.
Coloured Raine, a California-based, Black woman-owned beauty brand, offers 100% cruelty-free products, many of which are vegan, paraben-free, and gluten-free.
Promising review: “The shades are stunning, easy to apply, and blend seamlessly. The formula feels soft and creamy, and it looks amazing on the skin.” —Huda A
Available at Coloured Raine for $20.
21. A vegan and cruelty-free matte and shimmer palette perfect for crafting bold eye looks, highlighting cheekbones, or achieving a flawless contour.
Prados Beauty, an Arizona-based, Chicana/Indigenous-founded beauty brand, focuses on creating inclusive and empowering products. They donate a portion of their profits to Native communities, engage in charitable work, and support other Native entrepreneurs through their platform.
Available at Prados Beauty for $45.
The reviews for this post have been edited for length and clarity.
