Buzz
1. Creme of Nature Moisture Whip Twisting Cream boosts your curls with confidence! This pudding-like product is light yet effective, with a subtle fragrance that fades throughout the day. Apply it beneath your favorite gel to make your wash-and-go last for days.
2. Camille Rose Naturals Curl Maker is a fan favorite for all hair types, thanks to its nourishing blend of marshmallow, agave, seaweed, aloe, and vitamin E.
Customer Review: "How I went so long without using this product is beyond me!!! It has incredible slip and leaves my hair super shiny. Makes my wash & go look effortless!!! It doesn’t weigh down my fine hair, which is crucial for my thin strands. I have type 4 hair with varying patterns, and I've noticed I need to apply more in certain areas. It layers beautifully with a good leave-in cream and gives the best definition by far. No issues with flaking or dryness. A little extra cream leave-in on top smooths out the slight crunch as it dries, and my hair stays shiny for days. It’s also great for twist-outs!!! I love this product!!!" —Valerie
Camille Naturals was born out of necessity by a Black woman. Janell Stephens created a vegan line that doesn't compromise on quality when she couldn’t find products that worked.
Available for $21.99 at Target or $22 at Camille Rose.
3. Tgin Curl Bomb Moisturizing Styling Gel for Natural Hair proves that great products can work for all curl types. This formula locks in moisture while allowing each curl to shine individually.
4. Design Essentials Natural Curl Defining Gelee delivers a softer hold without freezing your curls. If you prefer a gentler styling gel that gives you defined curls with a bit of flexibility, this one is ideal. It works well for both tight and loose curls.
5. Oyin Handmade Honey Hemp Conditioner revitalizes limp curls with ease. Known as a "detangling powerhouse", it features honey, a natural moisture magnet, along with aloe, coconut oil, and a touch of liquid silk to keep your strands soft and smooth.
6. Aphogee Protein Treatment brought my lifeless curls back to life after months of looking flat. Heat-activated proteins and magnesium help restore the hair's structure, balancing it out and making it more resistant to breakage.
7. K18 Four-Minute Leave-In Molecular Repair Hair Mask goes deep beyond the hair cuticle to do what you expect from a conditioner or protein treatment. Its patented biotech is essential for boosting strength, softness, smoothness, and bounce in your hair.
8. Uncle Funky's Daughter Curly Magic Curl Stimulator makes a strong impression — and only gets better as time passes. Leave it to a Black-owned brand with retro branding to craft a product that makes curls stand out like Michael Jackson in the '80s. You'll have no trouble maintaining your curls all week long.
Customer Review: "Perfect for 2b thick hair! I’ve always had natural waves but never knew how to maintain them without damaging heat tools or chemicals. I even tried heatless curls, but my hair fell out more times than I can count. Finally, I was recommended this product. After washing my hair, I applied the product, scrunched, and plopped it — and voila! My waves were back, plus my hair felt so soft and light! There’s no sign of product buildup at all." —Kara G
Available at Target for $15.99 or Uncle Funky's Daughter for $24.99.
9. Moroccanoil Curl Defining Cream is the go-to product for creating bouncy curls or a sleek look with a light hold. The mousse won’t weigh down your hair, and the scent is absolutely heavenly.
10.
The award-winning
Bread Beauty Supply Hair Mask Creamy Deep Conditioner nourishes 3a–4c hair that craves silicone-free love and care. It’s a mask you can use daily without worrying about excessive buildup.
"I recently began using Bread products, and I absolutely love how lightweight and easy to apply they are. With my mixed textured hair that has been dyed multiple times, it tends to get really dry. After using this deep conditioner, my hair felt so much softer and nourished. And the scent? Incredible. It's definitely become one of my favorite wash day essentials." —Kayla Boyd, Mytour Shopping Editor
Bread Beauty Supply is a woman-owned business, based in Australia, founded by Maeva Heim in 2020. This product is ideal for hair types 3a–4c.
Available at Sephora or Bread Beauty Supply for $28.
11. Pure Tea Tree Essential Oil proves that sometimes, less is more. Tea tree oil is an anti-fungal powerhouse, making it a go-to for soothing itchy, dry scalps, clearing up acne, and more — all for under $10.
12. You’ll fall in love with Camille Rose Herbal Tea Seal and Soften Leave-In. Apply it to damp hair, and you’ll be amazed at how well it locks in moisture. Once your hair starts to dry, just spritz a little water to reactivate the leave-in treatment.
13. Organix Locking + Coconut Curls Decadent Creamy Mousse is like a miracle for 2c–3c curls — it brings them back to life. This unique product, with its combination of foam and cream, will help you achieve the full, bouncy curls of your '80s dreams. Apply it to damp hair and let the magic unfold.
14. Alikay Naturals Lemongrass Leave-In Conditioner is yet another incredible product from the woman who invented the LOC Method. This leave-in is designed for those on the go who need a dependable daily moisturizer. That's why it's packaged in a convenient spray bottle to reduce mess.
Alikay Naturals is a Black woman-owned brand available in stores worldwide. The brand blends Caribbean-inspired ingredients to create not only natural hair care products but also feminine and baby products, candles, and more.
Promising review: "I discovered this product about 3 years ago after my big chop. I was looking for something to help with shedding, and this exceeded my expectations. My hair is healthy, moisturized, and strong. I've been using it ever since and will keep using it. Highly recommend!" —Kitty J
Pick it up at Target for $12.99.
15. Mielle Organics Pomegranate & Honey Curling Custard has earned its cult-favorite status for good reason. While it's fantastic at hydrating 4c hair, it works wonders for looser textures too. With a smooth jelly-like consistency, this curling sculpting custard defines your curls with a soft, flake-free hold. Get ready to shine from within.
Promising review: "This is hands down the best curl custard I’ve ever used! I’ve tried Eco Styler gel and several other natural brands, but they always leave my hair feeling stiff and crunchy. Not this one! It smells incredible, applies smoothly, and immediately defines my curls. Once it’s dry, my hair feels soft, not crunchy at all! I go through a jar every week from using it daily." —Mielle Customer
Mielle Organics is a Black woman-owned brand founded by Monique Rodriguez R.N., dedicated to bringing out the best in everyone’s hair. They offer an array of products like shampoos, conditioners, gels, treatments, and more.
Available at Target for $19 or Mielle Organics for $12.99.
16. Curldaze Glossy Shine Gel with Kukui Oil is a deep treatment that works wonders on your hair’s innermost layers. Infused with Kukui oil, this rich, fruit-scented cream helps protect your strands from environmental damage. Just a small amount goes a long way, especially on fine hair!
Tip: For best results, use on wet hair!
Curldaze is a Black woman-owned brand founded by natural hair YouTuber Robyn Atwater.
Available at Curldaze for $12.99.
17. Olaplex No. 3 is a must-have for anyone who's just made a major change to their hair. Whether you’ve had a chemical treatment like a perm or dye job, this product is designed to help repair the damage. Trust me, you’ll want this in your hair care arsenal. It’s like a lifeline for your hair after harsh treatments.
Leave this treatment in for 10 minutes, or as long as your stylist recommends, then rinse and shampoo as usual.
Promising review: "After an amazing Olaplex treatment at the salon, I couldn’t resist ordering some products to use at home. After about four applications, I’ve noticed a huge improvement! I have thick, wavy, and bleached blonde hair that had suffered a lot of damage and frizz. This product has helped restore my curl pattern and control frizz. I leave it on overnight, rinse it off, add some serum, and let my hair air dry in braids. I love it!" —Bambicake3
Available at Amazon or Sephora for $28+ (two sizes available).
18. HSI Heat Hair Protector & Conditioner is your hair’s best friend when it comes to protecting it from the heat of styling tools. With the power of argan oil, it shields your strands from temperatures up to 450°F, keeping them healthy while you style your way to perfection.
19. Mielle Organics Babassu & Mint Deep Conditioner is a fan-favorite for good reason. This powerhouse formula helps revive dry and damaged hair, enveloping each strand in a nourishing blend of natural botanicals and amino acids for a healthy, hydrated feel.
20. Curls Blueberry Bliss Curl Control Jelly is perfect for defining your kinky curls. It brings out the natural beauty in your hair and gives you that perfect, enviable curl pattern. You’ll feel like you’re channeling Nicki Minaj with waves that won’t quit, or however she puts it in her lyrics.
With my 4b–4c hair, this gel accentuates my curl pattern beautifully. It's the closest I'll get to using gel since it doesn't flake. Furthermore, it doesn't leave my hair stiff or dry like most gels. I've used it for bantu knots, twist-outs, and ponytails. The gentle hold lasts for days, and the scent is amazing.
Curls is a Black woman-owned business founded by Mahisha Dellinger, dedicated to crafting high-quality natural hair products that work consistently and with integrity.
Purchase it at Target for $18.89.
21. Dream Girls Healthy Hair Care Kit might be life-changing. The before-and-after photos speak volumes 😲. I adore everything in this set, especially the TLC Comb-Out Treatment.
The kit includes a TLC Comb-Out Treatment, Renewing Shampoo, Revival Deep Treatment, Renewing Conditioner, and True Essence Oil Treatment. I treated myself to this kit, and my hair is so thankful that I did. I noticed a significant reduction in breakage when removing my braids, thanks to the Comb-Out Treatment. It also dilutes well, so there's no waste. All the products work together seamlessly, like PB&J. There's an instructional sheet to help you get the most out of these salon-quality products at home.
Promising review: "My hair is picky about products. It doesn't like heavy oils or thick products, but this was a game-changer! I went through 5 steps (I love a multi-step process for skin and hair), and after the fifth step, which was an oil, my hair was light, bouncy, and still hydrated. I'M SOLD. Each product made my hair feel more nourished, and it had a little something unique. My curls are revived, and I smell amazing. Moral of the story: invest in it. Stop spending on other brands when you can support those who genuinely care about your hair. If you can buy a designer belt at full price, you can certainly invest in your hair." —Angelique Tyson
Dream Girls is a Black woman-owned, family-operated business based in California.
Purchase it at Dream Girls Hair for $125.
22. Melanin Haircare Multi-Use Softening Leave-In Conditioner is your solution to low-porosity 4c hair struggles. With ingredients that afro-textured hair loves, such as aloe vera, argan oil, and jojoba oil, it's a must-have. The fact that it often sells out speaks volumes — grab it while it's available.
Believe me, I've bought five bottles — and it's not because the bottle is small. You actually get plenty of product. This conditioner has completely transformed my hair. After years of trial and error, my hair and I are finally on the same wavelength. I use it for detangling, deep conditioning, and just to refresh my curls. So far, everyone who's tried it at my place loves it. Whitney is one of the original natural hair experts. Naturally, her brilliant mind made it easy for us to look up the ingredients and understand her products. I've been using it for two years now.
Melanin Haircare is a small, woman-owned company that creates conditioners, shampoos, oils, and other products for afro-textured hair.
Get it from Sephora for $18.99.
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