Buzz
1. A revolutionary hair color mask that delivers stunning results by harnessing the power of plant-based proteins and amino acids to fortify hair and create a radiant, luminous finish.
2. A purple-toning hair mask that reviewers rave about as the ultimate quick-fix solution for toning hair without causing harm. Its vegan formula ensures your locks stay strong, healthy, and vibrant.
Seamlessly integrate it into your shower regimen by applying post-shampoo and leaving it on for up to 20 minutes, depending on the tone you want to achieve.
Rave review: "Incredibly budget-friendly! As someone with blonde highlights, I use this hair mask monthly to enhance my highlights while maintaining silky-soft hair." —jennifermleach
Available at Sephora for $20.
3. A Fanola purple shampoo that effectively combats brassiness, perfect for platinum blondes, without the need for lengthy salon visits or expensive bills.
4. A versatile bottle of hair toning drops designed for curly hair, perfect for blending with shampoo, conditioner, or styling products to effortlessly restore that just-left-the-salon appearance.
Rave review: "This product is absolutely incredible! Its versatility allows me to mix it with my conditioner and hair gel, and I adore it. Adding it to my gel helps even out the tones in my curls, making them stand out beautifully. I also incorporate it into my conditioner as part of my monthly routine to eliminate brassiness — it’s fantastic! The bottle’s sleek design makes it easy to measure the drops, unlike other toners. This product is a game-changer!!!" —Eugénie B.
"As someone with fine, shoulder-length 2c/3a wavy curls that are 50% white, achieving a consistent pewter tone is essential. While I’ve used purple toning shampoos and conditioners monthly to maintain brightness, they tend to be harsh. These drops, however, have been a revelation! I can now use my favorite products while achieving a bright, cool tone for my gray hair without any drawbacks. Bouclème, you’ve outdone yourself!" —Andrea M.
Available at Bouclème for $36.
5. A potent liquid hair toner designed to tackle stubborn orange tones, though it may take a little extra time to achieve your dream hair color.
6. A nourishing conditioning treatment that prevents color fading and maintains hair texture, eliminating the need to mix multiple products.
This toner is free from harsh chemicals, parabens, and gluten, making it gentle on your hair.
Rave review: "As a natural redhead, my hair started fading in my 30s and lost its vibrancy after my second child. I was hesitant to use traditional dyes, but this product has been a game-changer! It doesn’t fully cover my grays, but it restores my hair’s original brightness and provides better hydration than any leave-in conditioner I’ve tried. The strawberry shade is absolutely perfect!!!!!" —Tul_nora
"With naturally curly and coily hair that’s mostly gray, I use this to touch up my roots between coloring sessions. It’s a dual-action product that conditions while covering grays, and I’m beyond impressed with the results.❤️" —JBN
Available at Ulta for $38 (comes in 14 shades).
7. An alchemic conditioner hailed as a miracle by reviewers, especially for redheads, as it enhances natural red tones or highlights. After just one use, you’ll be eager to flaunt your freshly toned, vibrant hair.
8. A blue toning conditioner perfect for dark or balayaged hair, enriched with coconut oil, shea butter, and avocado oil to nourish hair while neutralizing unwanted orange tones. Simply put — it’s essential!
9. A Manic Panic hair toner that effectively eliminates brassy tones and rejuvenates blonde hair. Users rave about its dual action of enhancing shine and conditioning strands simultaneously.
10. A versatile leave-in hair toning drop suitable for all hair types. It can be blended with your favorite styling products to maintain a fresh, healthy look while banishing unwanted brassiness.
Rave review: "This product is a game-changer. I’m extremely particular about my hair color, and this keeps it at the ideal shade. After a salon visit a month ago, I had a light beige blonde balayage that initially looked stunning. However, after several washes and a beach trip, it turned brassy with a noticeable root line. Adding just one drop of this to my shampoo and conditioner gave me instant results! My hair now has a cooler tone, and the roots blend seamlessly. It works perfectly with my favorite haircare products, leaving my hair soft and smooth." —JenaD07
Available at Sephora for $29.
11. A cruelty-free purple conditioner that pairs perfectly with your purple shampoo or works effectively on its own — without the risk of turning your hair purple. It restores your shiny platinum hue while avoiding harsh chemicals.
12. A hair toning leave-in spray that’s nothing short of revolutionary. Just a few sprays can transform brassy, brittle hair into shiny, platinum-smooth locks — and it even offers heat protection!
It’s suitable for all hair types.
Rave review: "I appreciate that this leave-in is specifically for blondes. I always look for products that enhance tone and protect my color. After spraying it on damp hair, it tames frizz and leaves my hair feeling smoother. The light scent is pleasant, and the spray bottle is user-friendly. I hadn’t used a leave-in for a while, but this has convinced me to make it a post-wash staple." —mobetta27
"It made my hair and extensions incredibly soft! It also added a beautiful shine and eliminated the brassiness that was starting to show." —bropar98
Available at Sephora for $36.
13. A Redken purple shampoo designed for sensitive hair, helping maintain your hair’s natural pH while effectively eliminating brassy tones. Simply lather, rinse, and repeat as needed.
Rave review: "This is hands down my favorite purple shampoo. It not only cleanses the scalp but also removes any unwanted yellow tones. Unlike other purple shampoos, it doesn’t leave my hair feeling dry, which is a huge plus." —iamvinnyc
Available at Walmart for $24.
14. A rinse-out gloss treatment by Kérastase that repairs damage caused by coloring, strengthens your hair, and seals the cuticle to lock in color. Plus, it delivers a Hollywood-worthy shine!
For best results, pair it with the Chroma Absolu shampoo and strengthening conditioner.
Rave review: "This product is amazing! It’s a bit pricey, but the results are worth it. My dry, color-treated hair looks healthy and salon-fresh. The large bottle also lasts a long time, making it a great investment!" –makeupgt5
Available at Sephora for $58.
15. A Pureology toning top coat that uses blue pigments to counteract orange and brassy tones in dark blonde and brunette hair. It also adds a radiant shine and leaves your hair feeling incredibly soft and silky.
16. A Celeb Luxury color depositing shampoo perfect for refreshing highlights or adding a bold tint to your base color. Its semi-permanent formula ensures you can easily switch shades whenever you like.
17. A John Frieda blue shampoo and conditioner designed to neutralize brassiness in cool brunette tones. Free from peroxide and ammonia, this duo helps prolong the time between salon visits and is ideal for balayage styles.
18. A toner from Hayley Williams' Good Dye Young, known for its vegan, ammonia-free formulas that you can trust.
19. A bottle of Punky Color toner — a nostalgic brand name that might remind you of high school, but fans swear it’s a budget-friendly alternative to high-end toners that delivers impressive results.
20. A Beachwaver Co. BRB Blonde purple shampoo that uses a rich purple formula to cleanse and tone your hair. Enriched with shea butter, it provides deep hydration for your locks.
Pair it with the conditioner for best results.
Available at Beachwaver Co. for $8+ (offered in three sizes).
21. Eva NYC Tone It Down blonde shampoo that allows you to tone and cleanse your hair in a single step.
Rave review: "This shampoo is fantastic for brightening my hair! It has a pleasant scent, and a little goes a long way. It’s effective and very affordable!" —mlockwood
Available at Target from $12.99.
22. Amika Bust Your Brass mask that hydrates and tones your hair in just a few minutes.
