Buzz
1. This Aveeno apple cider vinegar curl shampoo has earned rave reviews on TikTok for effectively eliminating oil and product buildup *without* drying out or damaging hair.
2. This clarifying curl shampoo offers a mild formula that will make you want to ~twist and shout~ as it revives your curls with incredible bounce.
Twist is a small business on Amazon offering moisturizing products for naturally curly hair.
Promising review: "I adore how bouncy and defined my curls look after using this shampoo! It doesn't dry out my hair, I have barely any frizz, and it’s affordable!" —Renee Warner
"The Twist products are so thick! I sometimes have to add water to make it come out of the pump, but I love the results! I have 2b curls and this works great for them!" —HB
Get it from Twist on Amazon for $9.69.
Give your hair some extra care with these products your hair will adore.
3. This detangling curl shampoo, made with a vegan formula enriched with aloe vera and coconut milk, smooths and eliminates frizz, making mornings less of a hair struggle.
4. This eco-friendly curl shampoo bar has earned praise from over 10,000 reviewers as a "frizz tamer" that's gentle on your curls (and the planet) — a win all around!
5. This type 3 curl shampoo features a lightweight formula that lifts and hydrates your curls, leaving them glowing with compliments you'll be receiving all day long.
Promising review: "Ladies, I've always loved TGIN, but this? The easiest comb-out from braids EVER — I have 3C hair, by the way. The subtle rose scent is just right, not too overpowering, but you can still enjoy a nice hint of it." —GypsyJ
"I have 4abc hair, and it’s the most tangly hair I've ever dealt with. I had to go a month without washing due to a water issue at my apartment. I used this shampoo on one side and a different brand on the other. The other brand worked well on my 4a section, but as soon as it hit my 4b section, the tangles were impossible, and I had to use scissors and several other products to fix it. But when I used TGIN on the right side, it slipped right through all my tangles, from sections a, b, to c, and I finished so quickly, with hardly any hair loss compared to the other product. Afterward, I used the TGIN leave-in conditioner, and it felt like magic on my tangles. Even though the label didn’t advertise it as a detangling shampoo, it was by far the best detangler I’ve ever used." —AMN
Get it from TGIN on Amazon for $14.99.
6. This coconut curl shampoo is loved by both curly hair and waves for its creamy, dye-free formula, which delivers shake-worthy hair without leaving you in tangles.
7. This vanilla mint and shea curly shampoo, made with natural ingredients, will give you a refreshing tingly sensation — no joke, the mint cools your scalp as it clears away excess dirt and oil.
Alaffia is a small Black-owned business that specializes in creating skincare and haircare products made from natural botanicals, all while supporting the community.
Customer review: "Perfect for my family's curls! It's gentle enough for my tight curls and works just as well for my daughter's looser waves!" —AP
Available for purchase on Alaffia for $14.99.
8. This build-up eliminating curl shampoo features spearmint oil to stimulate the scalp, while clove and nettle oils enhance hair growth and blood circulation. What's not to love about that???
Frederick Benjamin is a Black-owned brand that crafts haircare, shaving, and beard products specifically tailored for melanated skin.
Customer review: "This product surprised me. I gave it a try, and now it's my go-to shampoo. It offers a salon-quality clean with a fresh, light, minty fragrance. You can feel it working, leaving your scalp tingling. Highly recommend!" —
Available for purchase on Frederick Benjamin for $12.
9. This vitamin B blend curl shampoo both cleanses and conditions your hair, delivering a burst of hydration — like a refreshing drink of water for your curls.
Project Qurls is a small Black and queer-owned business that specializes in nonbinary haircare products for curly and textured hair. A portion of the proceeds supports homeless queer youth, who are assisted by the ProjectQ Salon and Community Center.
Customer review: "Hands down, the best product I’ve ever used. After just one wash, I saw a 75% reduction in hair loss during my next wash (curly hair people know the struggle — a shower drain full of hair). It's also making my hair softer and my curls hold up much better." —Rebecca Heinicke
Available on Project Qurls via Etsy for $25.
10. An award-winning curl shampoo and conditioning treatment inspired by sensitive skin cleansers, ensuring your hair gets the gentlest, most thorough clean. Plus, it smells like Froot Loops!!!
Bread Beauty Supply is a woman-owned small business that brings fun to haircare through products specially designed for textured and curly hair.
Customer review: "Take my money! I’m obsessed! Most shampoos leave my curly hair feeling stripped and dry, but washing out this shampoo felt like washing out conditioner. My hair was silky and smooth, and when it air-dried, my curls were bouncy, not dry. Can’t wait to try more of their products!" —Brittany M.
Available from Bread Beauty Supply for $20.
11. This avocado curl shampoo blended with rice amino acids is gentle on color-treated hair, allowing you to keep your curls bouncy without sacrificing color vibrancy.
Briogeo is a Black- and woman-owned business dedicated to creating haircare products that nourish and empower all hair types. The formulas are cruelty-free, gluten-free, silicone-free, paraben-free, and vegan.
Customer review: "This is THE BEST shampoo I've ever used! Paired with the Curl Charisma Conditioner, my curls are soft, bouncy, and defined! The shampoo also smells like fruit loops without being overpowering. I've been searching for a good shampoo and conditioner my whole life, and I finally found it! Highly recommend!" —Alexandra
Available from Briogeo for $28+ (available in two sizes).
If you're struggling with brassy hair, try these hair toners.
12. This L'Oreal Paris curl shampoo will make other bath products jealous, as it literally tells dryness to go away, keeping your strands moisturized for up to 72 hours (!!!).
13. This John Frieda curl shampoo will transform unruly natural hair into frizz-free, voluminous curls that you'll be proud to show off, leaving that baseball cap behind to flaunt your hair's radiant shine.
14. This sulfate-free curl shampoo enriched with tea tree oil helps your scalp say goodbye to irritation by soothing the skin and eliminating product buildup.
Girl + Hair is a Black and woman-owned small business specializing in protective hair care products for curly and textured hair.
Promising review: "Last year, I decided to grow my hair back after years of shaving it. I began my journey with braids, but my scalp didn't take too kindly to them and needed frequent washing to avoid itching. Regular shampoo left residue in my braids, so when I came across this product, I gave it a try. I highly recommend this product and the leave-in conditioner. I used it while growing out my hair. Later, when I decided to start my locs, I used it to cleanse and moisturize my thick, kinky hair (dreadlocks can make my hair really dry), and it worked wonders. This is a total lifesaver. Save your hair, sis! Buy this!" —Eco-chic Jass
Get it from Girl + Hair on Amazon for $11.69.
15. This type 4 curl shampoo is enriched with nourishing ingredients like black castor oil and biotin, which will revitalize and restore even the most damaged, brittle curls back to their natural, healthy shine.
TGIN (short for Thank God It's Natural) is a Black- and woman-owned small business on Amazon that specializes in producing chemical-free hair products for natural curly and textured hair.
Promising review: "So moisturizing and made my 3c/4a hair incredibly soft! Just buy it." —Lemehn
"Works GREAT!! My hair was so soft and manageable — I did a twist-out and couldn't believe how soft and shiny my hair turned out!" —Patrice Smith
Get it from TGIN on Amazon for $11.24.
16. This silicone-free curl shampoo blends sage and tamanu essential oils to help balance your hair's natural oils, so you can go longer between washes and skip the dry shampoo.
Credo is a woman-owned small shop offering clean beauty products that nourish your skin, hair, and embrace natural ingredients.
Promising review: "For the first time ever, I was able to detangle my type 4 natural hair during the shampoo process. A little definitely goes a long way — I added more water to each section for a rich lather!" —Adrien B.
Get it from Credo for $28+ (available in four sizes).
17. This aloe vera curl shampoo helps soothe your scalp while removing dirt, leaving your hair silky smooth and so soft you won’t be able to stop touching it.
Verelle is a woman- and POC-owned small business that specializes in creating haircare products for curly, wavy, or coily hair.
Promising review: "I love Verelle! I noticed my hair was softer and had more defined waves/curls after just one wash — using only the shampoo and conditioner. Once I added the after-shower products, my curls got even better, with little effort. I’d definitely recommend this to anyone who wants something better than typical drugstore brands, but doesn’t want to pay the hefty prices of customizable brands." —Amanda D.
Get it from Verelle for $20 (originally $24).
18. This lightweight curl shampoo won’t weigh you down — no seriously! The formula is designed to define and lift curls, so you can feel confident embracing your natural hair.
19. This gentle curl shampoo shields against split ends, thanks to its vitamins and minerals, encouraging both you and your hair to live your best ~naturally curly~ life.
Rizo's Curls is a woman and Latine-owned small business offering beauty and hair products designed specifically for curly and textured hair.
Promising review: "I absolutely love this shampoo! I have thick, curly, and coily hair, so I thought it would run out quickly. It didn't! I’m buying it again after four to five months because it lasted that long. The shampoo is gentle and smells amazing. It’s not greasy or heavy, and it pairs perfectly with the conditioner." —Karen M Serrano M.
Purchase it from Rizo's Curls for $19.99.
20. This clay curl shampoo bar crafted with extra virgin olive oil, cocoa butter, and castor oil is ideal for travel, allowing your natural hair to shine even while on vacation.
Brown Butter Beauty is a small, handmade business that creates herbal-infused, plant-based self-care products.
Promising review: "This is honestly the best shampoo bar, and one of the best shampoos I’ve ever used, period. I love the creamy lather and how it cleanses without stripping my hair. After rinsing, my curls were soft, shiny, and defined. Another winner from BBB!" —Kyla Dobbins
Get it from Brown Butter Beauty for $18+ (available in one or two bars).
21. This oat protein curl shampoo delivers incredible volume while providing enough hydration to prevent your precious strands from breaking off.
22. This color-safe curl shampoo enriched with honey and coconut offers a natural clean that boosts moisture absorption, so you can confidently go two (or three) days without needing dry shampoo.
MopTop is a woman-owned small business on Amazon that creates natural, rejuvenating beauty products for all hair types. A portion of the proceeds also supports anti-bullying initiatives.
Promising review: "Curly girl method approved and works wonders for my low porosity 2b-3a curls!" —Amazon Customer
Get it from MopTop on Amazon for $14.99.
23. This JVN nurturing shampoo with a gel texture is designed to transform your dry, flaky scalp into hydrated, frizz-free curls that you'll proudly flaunt at brunch.
The formula is silicone-free, cruelty-free, and vegan, making it safe for color-treated hair.
Promising review: "My hair is naturally curly, dry, and frizzy, but JVN's products have transformed my hair into soft, hydrated, and gorgeous locks. Not to mention, my scalp has improved and is now flake-free. I'm completely hooked. The scalp oil is a game changer." —Katelyn Emery
Get it from JVN for $21.
Showing off those freshly styled curls:
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The reviews in this post have been shortened for brevity and clarity.
