Buzz
1. A Neutrogena makeup-correcting stick to help you fix any "oops" moments during your beauty routine. It's perfect for quickly cleaning up smudged eyeliner or mascara—much more hygienic than using your fingers and eco-friendly compared to cotton swabs!
2. A tube of Glossier Boy Brow to give your brows that textured, full-bodied look without the stiffness or flakes. Just apply it like mascara, and you'll instantly achieve flawless, chic Lily Collins-style brows.
Raving review: "Fantastic and easy-to-use product. Applies smoothly, looks natural, and fills everything out. Perfect for a casual makeup day or something more dramatic, depending on how much you layer." —May-Rose R.
Get it from Glossier or Sephora for $20 (available in seven shades).
3. A popular long-lasting eyeliner stamp to make your eyeliner application a breeze. No more wasting cotton balls (or precious time that could've been spent making coffee) on failed attempts at a perfect cat-eye. This stamp does all the work for you!
4. A touch-up razor and dermaplaning tool that'll help you create the smoothest base for your glam. Perfect for quickly shaping your brows or removing those pesky fine facial hairs you don't have the time or patience to pluck individually. No worries—it's super gentle and painless!
5. A foundation brush that you'll love regardless of your skill level. It strikes the perfect balance of softness and firmness, helping you achieve a flawless finish whether you're working with powder or liquid. Plus, many users rave about how easy the bristle design is to handle, especially for beginners.
6. A sheer tint BB cream perfect for those who want something lighter and easier to blend than traditional foundation. This oil-free formula provides full coverage while mattifying and minimizing redness. Plus, it has a touch of salicylic acid to help fight acne.
7. Maybelline's Instant Age Rewind concealer with a cushion applicator that makes it easy to cover blemishes or dark circles before you head out to conquer the day, leaving the world wondering how you stayed up binge-watching your favorite Netflix series without any trace of it showing.
8. A daily lash serum that makes your mascara routine twice as easy by lengthening and strengthening your lashes in just a few weeks. Soon, you'll be fighting the urge to bat your lashes like a cartoon character every time your significant other walks by.
9. Or try these glamorous reusable magnetic lashes that will make you the center of attention with every blink. Say goodbye to the hassle of glue and wasted lashes—these attach easily to the included eyeliner, allowing you to ditch that messy glue once and for all.
10. A dual-ended precision brow brush designed to help you achieve that sleek, "clean girl" makeup look. The spoolie side helps you comb your brow hairs into place, while the angled end effortlessly fills in your arches for a full, natural appearance.
Life Hack: A dry spoolie works wonders for removing any mascara smudges that may have transferred to your eyelids. I use it all the time!
Highly rated review: "I never knew how to properly shape and define my eyebrows until I tried this brow brush! The bristle width perfectly matches the shape of my natural brows. Plus, it makes applying brow powder super easy for a soft, natural look. Love it!" —YoyoZ
Purchase from Amazon or Sephora for $18.
11. Additionally, an eyebrow stencil kit that helps you achieve a flawless brow look every time. With 30 stencils to choose from, you'll feel confident applying brow powder. This is a game changer for anyone who's dealt with over-plucking (looking at you, early 2000s 🙃).
12. Eyeshadow color removal sponges to make your makeup routine even easier. These handy sponges let you quickly clean off your eye brush between shadows, so you can move between shades without any fuss, even with the darkest hues.
13. For an effortless glow, try a creamy eyeshadow stick. Simply swipe it across your lids with no brush needed! It's packed with vitamins C and E and comes in a range of beautiful shimmery, matte, and metallic shades.
14. A BYO Blush Oil that changes color—say goodbye to purchasing a blush only to realize it’s not the perfect rosy hue for your cheeks. This oil adapts to your skin's pH to deliver a tint that's uniquely suited to *your* complexion!
Youthforia is an Asian woman-owned small business launched in 2020, focusing on eco-friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All Youthforia makeup is formulated with ingredients that won’t harm your skin, even if you accidentally sleep with it on!
Promising review: "This blush is fantastic. I only need two tiny dabs on each cheek to get the perfect effect. I even use it on my lips for a great base! I hope they never stop making this product!" —Elise F.
Available on Amazon for $36.
15. A set of self-adhesive eyeshadow shields, your new best friend for preventing eyeshadow fallout or smudges. Bonus: They double as a guide to achieve the perfect winged liner or smoky eye look!
16. Or a silicone reusable eye makeup shield to help you master the art of winged eyeliner while also serving as an under-eye de-puffer. Chill it in the fridge or freezer for a refreshing morning treat for your skin!
17. A self-sharpening clear lip liner, designed to prevent that annoying lipstick feathering. Since it's clear, there's no need to worry about mistakes! Best part? It works with any lipstick shade, making it the only lip liner you’ll ever need. 😉
Promising review: "I love that this liner doesn’t need sharpening! It stays in place and helps my lipstick last much longer." —SoonerGal
Available for purchase at Ulta Beauty for $8.49 (also comes in 18 other shades).
18. A smooth Maybelline matte liquid lipstick that feels like ~nothing~ on your lips while delivering a stunning burst of color. You'll be amazed when you check your reflection after a long day, only to find it still as vibrant as when you first applied it.
19. If you’re after something more subtle, a nongreasy, agave-based tinted lip butter might be the perfect option. It requires less effort than more pigmented lip products, yet still provides a lovely semi-sheer wash of color. Infused with shea butter, vitamin E, green tea seed oil, jojoba oil, and argan oil, it will keep your lips hydrated with a soft tint.
20. If you're looking for a more dramatic lash effect, a fine-toothed eyelash comb can help separate your mascara-coated lashes for a fuller, more wispy look. With just a few quick passes, you can eliminate clumps and achieve that stunning, false-lash appearance you've been dreaming of.
21. An eye primer is essential for ensuring your eyeshadow lasts all day without creasing, fading, or smudging. It boosts the vibrancy of your eyeshadow, so it looks fresh and flawless for hours, even after 10 hours of wear.
22. A user-friendly wand and eyeliner duo, ensuring you never have to hold your breath again for the perfect eyeliner look. This clever tool is built to assist those with unsteady hands (especially after that extra strong espresso this morning!) and comes with a flexible, replaceable silicone tip that’s kind to your eyes.
Guide Beauty is a woman-owned small business created by makeup artist Terri Bryant after being diagnosed with Parkinson's disease. Her own struggles with once-easy makeup techniques inspired her to design tools that help make makeup application easier for everyone!
Promising review: "I have extremely hooded Asian eyelids and shaky hands, which made eyeliner feel impossible to me. I almost gave up before trying this. I purchased it hoping it would work, and it has become a true game changer in my makeup routine. In my first attempt, I was able to create winged eyeliner on both eyes in under five minutes, and it stayed perfectly in place. I haven’t worn it out yet, but it feels like a secure hold. Overall, I’m in love with this product." —Hailey
Get it from Guide Beauty for $50 (available in black and brown).
23. A light-up makeup mirror, which will eliminate the need to awkwardly lean over your bathroom counter while trying to perfect your brow shape. This mirror features a bright LED light, 7x magnification, and brings the reflection right to you (ideal for travel, too!).
24. A digital makeup lesson guidebook—your new makeup mentor! This downloadable resource is packed with expert tips, tricks, and diagrams, all organized in an easy-to-understand format. It’ll help you master everything from skincare to color correction and teach you where each product should go on your face shape.
Olive and Lace Studio is a woman-owned Etsy shop operated by Amanda, a wife, mom, and experienced makeup artist, who creates digital resources to assist you on your hair and makeup journey—whether you’re a hobbyist or a professional.
Promising review: "I bought this for my mom to give her a clear and simple foundation in makeup — she loved it! The design and graphics are also gorgeous and sleek." —Tara McMahon
Get it from Olive and Lace Studio on Etsy for $22.20.
