Buzz
1. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant unclogs pores using a blend of glycolic and lactic acid. It smooths out rough, uneven skin with pumice beads that exfoliate without causing any irritation.
Raving review: "I’ve had major issues with ingrown hairs, and this product truly transformed my routine! It lifts the ingrowns, smooths the skin, and I swear it makes my skin look a bit healthier! I absolutely love it and will always recommend it!" —Mandy
Price: $12+ (also available in full size for $30)
2. Peach & Lily's Glass Skin Refining Serum gives you that sought-after "glazed donut" glow that everyone on TikTok is talking about. Users rave about how this blend of hyaluronic acid, niacinamide, and peach extract is light, non-greasy, and leaves them with brighter skin and less redness. Say goodbye to dull, tired skin.
Watch it live on TikTok!
Peach & Lily is an Asian woman-owned brand that focuses on Korean skincare products crafted with natural, toxin-free ingredients.
Raving review: "I purchased this two weeks ago and saw results almost instantly! It gives my skin that glassy, glowing look and smooths out both tone and texture. The consistency is light, but it absorbs quickly. It’s super easy to add to my skincare routine." —Spe
Price: $39+ (available in two sizes)
3. Maybelline's Lash Sensational Sky High mascara lifts and defines lashes at an unbelievable price—under $13! With bamboo extract and fibers, it provides lashes with a long-lasting hold and volume without any clumping or flaking.
Raving review: "I’ve tried many mascaras, but I always come back to this one. It applies beautifully, lasts all day, and the price can’t be beat." —Doelle
Price: $12.99 (available in two shades)
4. Anua Heartleaf + Vitamin E pore-clearing cleansing oil gently removes impurities with its light texture but is tough on stubborn grime. Users love this oil for its ability to clear blackheads from the cheeks and nose when it emulsifies with water, leaving behind a smooth, radiant complexion that feels calm and soft. It’s a sebum-busting miracle worker.
Watch it live on TikTok.
Raving review: "I've been using Anua Heartleaf Pore Control Cleansing Oil for a few weeks, and it’s quickly become my go-to. It effortlessly removes makeup and impurities without leaving my skin dry or greasy. The heartleaf extract helps calm and reduce congestion in the pores, leaving skin smoother and softer. It’s lightweight, emulsifies easily with water, and has a subtle, calming fragrance. Overall, it’s a fantastic cleansing oil that deeply cleanses while improving skin texture and pore appearance." —Katalina
Price: $20
5. Winky Lux Flower Balm magically changes color based on your skin’s pH level, making it easy to find your perfect shade. Say goodbye to the struggle of choosing the right lip color, and hello to this innovative balm, which even houses a flower inside it 👀.
Excited review: "This flower balm is not only stunning but also deeply moisturizing! It hydrates my lips and leaves them feeling smooth. Once applied, my lips turn a beautiful shade of pink, customized to my pH balance. It provides a lovely pop of color while keeping lips moisturized, perfect for those no-makeup days or as a nighttime treatment. And the chrysanthemum inside the clear balm? Absolutely mesmerizing! I absolutely love this flower lip balm and would highly recommend it!!" —Athena
Price: $17 (available in three shades)
6. Mighty Patch hydrocolloid pimple patches effectively absorb pus and shrink pimples, targeting them head-on. Since adult acne is all too real *sigh*, these patches are a great way to prevent picking. One of our editors also swears by them as an effective solution for avoiding scarring and hyperpigmentation.
Melanie Aman, an editor on our Shopping team, shared her experience: "These are by far the best pimple patches I’ve tried. Why? Because they actually work. I've used some cute patches that looked great for Instagram but did nothing to shrink my breakouts. The so-called 'invisible' patches? They were invisible alright, but the results were too. These Hero Cosmetics patches are a bit more visible (though only if someone is really up close to my face), but the results speak for themselves. (And by the way, they also make an invisible version, though I haven’t tried it.)
For me, these patches work best on whiteheads, pulling out the pus and preventing me from picking. Once the fluid is gone (yum!), I just place a patch where the whitehead used to be and replace it twice daily (once in the morning, once at night). In my experience, this method is the best at preventing noticeable hyperpigmentation and acne scars, which my skin tends to get after breakouts."
Promising review: "I have a bad habit of picking at my breakouts, but these patches stop me from doing that and extract everything overnight." —Em
Price: $12.99 (also available in a 72-pack)
7. Ilia's The Base Face Milk preps and nourishes your skin, setting it up for success whether you wear makeup or not. Its ultra-lightweight formula is designed to reinforce your skin’s natural barrier and deeply hydrate, thanks to key ingredients like hyaluronic acid and prickly pear flower extract, supporting skin renewal for a smoother complexion.
See why it's causing a buzz in this TikTok!
Ilia's Base Milk has become an irreplaceable part of my skincare routine. My skin absorbs the lightweight (yet moisturizing) formula, and I can feel the difference in my skin’s texture when I forget to use it before my Live Tinted tinted moisturizer or Ilia Complexion Stick. With it, my complexion looks more even, and my makeup applies more smoothly and lasts longer. The dreaded cakey texture and dryness are gone — plus the glow that comes right after it’s applied... simply put, luminous. Sometimes, I use it under sunscreen when I want my skin to breathe without makeup, and I love the hydration it provides without any greasy or sticky residue. It’s clear that the Base Face Milk is now a must-have for my skin.
Promising review: "This is the best, I've gone through 2 bottles now, and even though I don’t like the price, I’ll repurchase. I’ve tried several similar products, but nothing has come close." —Ebbystarr
Price: $28 (also available in full size for $58)
8. Living Proof Instant De-Frizzer Spray cuts frizz by up to 92% (!!!), so all you need to do is give your hair a spritz and comb it through to tame bedhead. It also softens hair between washes and offers UV protection, all with a lightweight, breathable formula.
Promising review: "This is my winter savior for static and flyaways. I have fine, thin hair which I air dry. I followed the recommended usage by spraying a little in my hand and smoothing over the flyaways — problem solved!" —Bex13
Price: $18 (also available in full size for $33)
9.Benefit Cosmetics Porefessional Super Setter Spray locks in makeup with a lightweight, waterproof mist that lasts up to 16 hours, with the added benefit of blurring pores for a smooth, satin-soft finish.
Promising review: "I love this setting spray. My friend recommended it and I’ve been using it for years — it’s just that good. It keeps my makeup intact for hours while giving my skin a hydrated feel. It’s so lightweight, and I sometimes spray it throughout the day for an added glow to my makeup." —Iris
Price: $16 (also available in full size $35)
10. Chi Volcanic Lava Ceramic Pro Spin N Curl delivers beautiful curls in just minutes (without the damage, thanks to the effective heat-conducting properties of volcanic lava). Simply insert your chosen strand, and this clever tool automatically wraps it around the heated rod — and through some form of wizardry, it reveals a perfectly set curl.
Promising review: "WOWZA! This is an A+ product. I have fine hair and it creates gorgeous curls that last. This year I tried the Shark Flex style, only to return it because the curls didn’t last. I’ve also used L’Ange Le Trident, but this Chi Lava Spin and Curl beats them both by a mile. BUY IT." —LinLo09
Price: $149.99
11.Ilia Super Serum Skin Tint combines everything we love: skincare, makeup, and sun protection. We’re obsessed with products that feature skin-loving ingredients like hyaluronic acid and niacinamide, known for softening and plumping. Not to mention its weightless feel, sheer coverage, and SPF 40! Swoon.
This product is free of silicone, fragrance, oil, and is non-comedogenic, making it safe for sensitive skin. Upon application, the shade may appear lighter, but after 30–60 seconds, it adjusts to its true color. Natural separation may occur since it's silicone-free, but this is normal and will resolve once applied to skin. Additionally, the bottle is recyclable! Learn how to here.
Promising review: "GORGEOUS foundation. I have very sensitive and acne-prone skin, and this foundation works wonders for me! It applies smoothly and causes no irritation!" —Jessica
Price: $48 (available in 30 shades)
12.Stila All Day Liquid Eye Liner creates sharp, precise, and beautifully defined cat eyes with its long-wearing waterproof formula. Featuring a user-friendly felt tip, it’s ideal for both beginners and professionals looking to enhance their eye shape with either a bold or subtle look that lasts throughout the day.
Promising review: "This is my go-to liquid eyeliner (I’ve tried a few drugstore versions as well as the Too Faced eyeliner). This one isn't overly wet and glides on perfectly. It’s easy to create lines of any size. Very easy to control! The only downside is I wish it lasted longer." —Sophie
Price: $24 (available in eight shades)
13. Olaplex No. 3 Hair Perfector has earned its place as one of the top-selling hair treatments for a reason. This powerhouse product helps reduce hair breakage and revitalize damaged strands. In just 10 minutes, it improves texture and transforms dry, brittle hair into a softer, more manageable mane.
Promising reviews: "The Great Bond Treatment is perfect for color-treated 3c curls! It strengthens, hydrates, and boosts vibrancy without weighing the hair down. My curls are softer, less frizzy, and more defined. Though a bit expensive, a little goes a long way. Highly recommend it for maintaining healthy, vibrant curls!" —Jazz
"I’ve tried many Olaplex products, and this one is by far the best. I have wavy, frizzy hair. I usually dry it with a round brush and then flat iron it to smooth the frizz before I consider it presentable. After using this pre-shampoo treatment for 10 minutes, my hair was smoother and silkier after just my regular shampoo and conditioner routine. So mad I didn’t try this sooner." —Kelly
Price: $30
And check out our full review of Olaplex No. 3 here.
14. E.l.f.'s Poreless Putty Primer creates a flawless base for makeup that lasts all day. The smooth, velvety formula (with over 5,000 positive reviews) is perfect for evening out skin and instantly minimizing the appearance of pores when applied before foundation.
Check it out on TikTok!
Promising review: "Out of all the primers I've tried, from budget to high-end, this is my favorite! It truly blurs pores and fine lines. Sometimes I use it on its own without any makeup. An excellent product at the perfect price!" —Mandie
Price: $10
15. Live Tinted Hueguard provides year-round skin protection without any ghostly white residue. Perfect for those who want a quick, all-in-one product, this mineral SPF 30 sunscreen plus primer hydrates and preps your skin for either a no-makeup or a full-makeup look, without the need for multiple layers.
This product works for every skin tone, leaving your face with a radiant, dewy glow! P.S. It's made with 18% zinc oxide, a mineral ingredient that not only protects the skin but is also an FDA-approved sunscreen component that reflects harmful UV rays. Plus, it's clean, vegan, cruelty-free, fragrance-free, and reef-safe!
Live Tinted is a beauty brand founded by Deepica Mutyala, a South-Asian entrepreneur and blogger, built around diversity and inclusion with innovative products that tackle concerns like hyperpigmentation. Check out their popular color-correcting Huestick.
See why this TikToker is choosing Hueguard.
After covering Live Tinted for a while, I finally decided to try their products myself. Hueguard has added a literal ray of liquid sunshine to my routine, and it truly leaves no white cast! It blends flawlessly, feels incredibly hydrating, and is the perfect base for makeup. I wore it under Kosas concealer and One/Size foundation, and I must admit, my complexion has never looked this smooth. My no-makeup makeup lasted all day! I can't recommend Hueguard enough if you want to try something new!
Promising review: "This has become my favorite daily sunscreen, moisturizer, and primer. They really mean it when they say 'no white cast.' The product isn't oily and doesn't clog pores. The consistency is perfect, and it's travel-friendly. Plus, it's a 3-in-1, saving me so much time. Highly recommend!" —Ulta Customer
Price: $34+ (available in two sizes)
16. Curlsmith Hold Me Softly Style Balm is a lightweight formula that enhances curls with a soft finish, delivering volume without the crunch. It provides frizz control while defining your curls. For best results, apply to wet, sectioned hair that you can easily shape and style.
Promising review: "I hope they never stop making this!!! I generously apply it under my gel on wash days (on soaking wet hair), and it smooths and softens my coarse, low porosity hair like a dream! I also use it to refresh my curls on days 2-4, and it's amazing at smoothing frizz! It's so light, and I love how it dries down soft! :-)" —K
Price: $28
17. La Roche-Posay Face Wash Cleanser offers excellent value as its foaming formula lasts a long time (just look at the size!). Its gentle cleansing action removes makeup, excess oil, and impurities while preserving your skin's natural barrier. It's the perfect solution for sensitive skin — no stripping involved!
Promising review: "I've been using this cleanser for around 2 years now, and it's been fantastic. It leaves my face feeling smooth and does a great job clearing up breakouts. I've recommended it to several people, and they love it too. Plus, the price is unbeatable. I've tried CeraVe washes and none of them worked as well as this one." —BigLian
Price: $19.99
18. Dyson's Air Wrap Multi-Styler is a luxurious 6-in-1 hair dryer that will have anyone excited the moment they see what's in their mailbox. It comes with both pre- and post-styling dryers, two smoothing brushes, and two sizes of curling barrels. Use it on wet hair to get smooth, frizz-free locks without causing any damage.
Promising reviews: "I was hesitant about purchasing an expensive hairdryer, but Dyson exceeded my expectations. My hair is thin, thick, wavy, and frizzy, and it usually took me about 2 hours to dry it. With this hairdryer, it only took 30 minutes! It really impressed me. I'm still practicing with the barrels, but it's not hard. Now I understand why it's so pricey—you're getting quality. I have long hair, so I bought the XL brush and it's amazing. I highly recommend it!" —Maria
"Let me start by saying I've owned the Revlon dryer brush, the Dry Bar blow-dry brush, and wow, this one blows them all out of the water. It cuts my styling time in half. I get gorgeous curls with the Air Wrap and no crispy hair smell. Since I started using my Dyson Air Wrap, my hair has been my crown, and I get compliments everywhere. It's so worth the money—don’t hesitate, just treat yourself—you deserve that extra oomph." —Nessy925
Price: $599.99
19. Good Molecules Yerba Mate eye gel gives your under-eyes a refreshing boost with caffeine and antioxidants that help reduce puffiness. Plus, it hydrates and firms the delicate skin around the eyes, thanks to its key ingredient, hyaluronic acid. For the price of a coffee, you get a product that lasts much longer (a pea-sized amount is all you need!). We know which one we’ll be reaching for to look more awake in the morning.
Watch it live on TikTok.
Promising reviews: "This is the only under-eye treatment I can use without causing my eyes to water. It’s a bit thick and takes some time to set, but I apply primer and concealer on top every day with no issue. It really helps with my under-eye circles and I love that it uses sustainable ingredients at such a reasonable price!" —Nelly K
Price: $6.
20.Biolage Color Last Conditioner boosts shine and softness in color-treated hair, ensuring your locks stay vibrant and glossy, even after a coloring session. It helps extend the life of your new color (up to nine weeks!) and locks in moisture thanks to its low pH level, giving you that salon-fresh look right from your shower.
Promising review: "Makes my hair feel soft and shiny. The scent is lovely too! I love that it protects my color and leaves my hair feeling amazing." —Michele
Price: $24+ (available in two sizes)
21.Aquaphor's Healing Stick combines natural skin savers like avocado oil and shea butter into a convenient, mess-free applicator that I use to hydrate dry spots and smooth skin creases. But that’s not all—use it to prevent chafing, irritation, or keep it in your bag to protect against windburn while on the go.
To keep under-eye dryness at bay all day, the Aquaphor Healing Balm is my go-to. I use it as the fifth step in my skincare routine (after cleansing, toning, applying snail mucin serum, and sunscreen), and it works perfectly as a primer for my tinted eye cream on makeup-free days or under concealer. It gives my skin an immediate glow, locks in moisture, and blurs lines better than going without it. I’ve noticed that my makeup doesn’t crease as much when I use it, which is a definite plus. However, I wouldn’t say it fully prevents cakiness. I always regret it when I forget to apply it, as my skin feels noticeably drier. This will definitely remain a staple in my routine.
Promising review: "I’m on my third tube and just ordered another. This is fantastic for lips, dry patches on the face, and as a primer for concealer. Great product!!" —Lainy
"I apply it on my neck and wrists before using perfume. It makes my fragrance last ALL DAY and project." —Msandy
Price: $12.99
22.Briogeo Don't Despair, Repair Mask hydrates thirsty hair with a leave-in treatment that delivers a generous dose of nourishment. Split ends are softened and breakage is greatly reduced — after just two uses. In other words, overprocessed, brittle, color-treated hair doesn’t stand a chance against this incredible weekly treatment.
This antioxidant-packed formula features rosehip oil, B vitamins, and algae extract to replenish vital moisture and hydration. Safe for color-treated, keratin-treated, chemically processed, and relaxed hair, it’s also vegan and cruelty-free!
Briogeo is a Black woman-founded business, created by Nancy Twine, who has been making homemade beauty products since she was five years old. Now, she leads a popular haircare line offering texture-specific products—from repair to volume to curl care—designed to meet your unique hair needs.
Promising reviews: "I had my eye on this mask for a while and finally decided to try it. After just one use, my hair felt so much more hydrated. It also brought out my natural waves and curls." —Shirin
"I absolutely love this product! My coarse, curly hair tends to get frizzy in heat, humidity, or on a bad hair day. This deep conditioning mask ALWAYS leaves my hair soft, shiny, and my curls defined. 🤌🏻 The scent is amazing, and I use it at least once a week. It lasts a long time and delivers real results. I haven't found anything better." —kimberlyh423
Price: $39
23.Olehenriksen's Pout Preserve Hydrating Peptide Lip Treatment drenches lips with a blend of skin-nourishing peptides that hydrate and plump. Fans rave about how it intensely moisturizes and gives lips a fuller, bouncier feel and look.
Promising review: "After using, I noticed a significant improvement in my lip hydration and texture. The orange flavor is fresh and fun. I look forward to using this every morning as part of my skincare routine!" —Cherryglam
Price: $22 (available in four high-shine shades and three shimmer finish shades)
24.Batiste Dry Shampoo revitalizes oily hair in an instant and adds a touch of volume. Tip: Spray it on your roots before bed and let it work overnight on your greasy locks for a quick and effective solution.
Promising review: "I've been hearing about this dry shampoo for a long time, but I always chose other brands. I finally smelled it in-store and was impressed by how fresh and light it smells. I’m so happy I decided to buy it—it really works! My second-day hair looks like I washed it that day; it feels, smells, and looks amazing. I have brown hair, and there’s no white residue, so it’s doing a great job of absorbing oil. For the price and the size, this is a fantastic product." —Jenn
Price: $16.79 (was $20.99)
PS: It was also chosen as our low-cost pick for the best dry shampoos.
25.L'Oreal Age Perfect Midnight Cream works overnight to renew cells and repair the skin's natural barrier, all thanks to its lightweight, antioxidant-rich formula. Reviewers have seen a noticeable improvement in their skin's texture and fine lines after consistent nightly use.
Promising review: "I’m now on my third jar of this amazing night cream. One jar lasts me about 6 weeks with daily use. It boosts cell turnover without harming my skin’s moisture barrier, unlike other products I’ve tried. It’s light but keeps my skin hydrated and soft throughout the night. The texture is smooth like pudding, and the scent is light and fades quickly. What I love most is that it doesn’t irritate my sensitive eyes at all. On dry days, I apply a bit more under my eyes, and it gives them a nice plumpness. The price is reasonable given the quality and quantity, and the jar is gorgeous—it can be reused for small items or recycled." —Mamaleh
Price: $36.99
