Buzz
1. Loam, a small-batch candle company owned by Jessica White, draws inspiration from her experiences as an urban farmer in Los Angeles, capturing the essence of everyday gardens.
Loam's candles are crafted in small batches, vegan-friendly, and free from parabens, paraffin, petroleum, and phthalates.
Promising review: "The most amazing scent I've ever experienced! Beautiful packaging and branding. I'll be a repeat customer for sure." —Elizabeth L.
Find the Scenic Route candle here, the Community Garden candle here, and explore the full candle collection here.
2. Reel Paper offers eco-friendly toilet paper, paper towels, and tissues crafted entirely from tree-free fibers. By utilizing bamboo, a fast-growing and sustainable resource, this brand provides a greener alternative to traditional paper products. Plus, it’s even softer than conventional toilet paper.
Reel Paper ensures all shipping materials are biodegradable and packaging is completely plastic-free.
Promising review: "Absolutely the best! Eco-friendly, sewer-safe, great value, and gentle on the skin!" —Terry C.
Purchase a 24-roll box here and explore the full product range here.
3. LooHoo, a woman-owned small business, produces 100% domestically made wool dryer balls as a natural replacement for disposable dryer sheets. These balls speed up drying time and reduce wrinkles when tossed in the dryer with your laundry.
Promising review: "I absolutely adore my LooHoo dryer balls. While other wool dryer balls have faded and disintegrated over time, my LooHoos remain in near-perfect condition even after years of regular use (this purchase was a gift for my parents, replacing their worn-out non-LooHoo dryer balls). In my experience, LooHoos are particularly effective for drying natural fabrics like cotton and linen — they’re gentle yet effective at fluffing. Plus, I love supporting a Maine-based business!" —Emma M.
Purchase a three-pack of wool dryer balls here and explore the brand’s full range here.
4. Expedition Subsahara creates vibrant, handwoven home decor that brings a burst of color to any space. Founded by Sofi Seck, a native of Senegal, every item is crafted by skilled African artisans. Additionally, 20% of all proceeds support a STEAM-focused school for girls in Senegal, emphasizing science, technology, engineering, art, and math.
Promising review: “I purchased one for myself and two as gifts, and now I *regret* not buying more for myself! They bring so much character to my home office and are ideal for concealing the small messes on my desk!” —Crystal Riley
Find the wishing basket here (available in small and medium sizes), the Sokhna storage baskets here (available in three sizes), and browse the brand’s complete collection here.
5. Unwrp challenges the line between art and gift wrap — it’s both. Founded by artist Bianca Blow, Unwrp offers vibrant, bold-print wrapping paper so stunning it could double as wall art. For a reusable option, their fabric wraps are perfect for eco-conscious gifting.
Promising review: “UNWRP is on par with Dior, Prada, and Hermes — it’s pure luxury! —Shaquira J
Find the paper gift wrap here, the fabric gift wrap here (available in small or medium), and explore the brand’s full collection here.
6. Mo's Crib, a sustainable home decor brand founded by two South African sisters, offers beautifully crafted homewares inspired by nature and rooted in traditional African artistry.
Purchase the recycled PVC basket/planter here and explore the rest of the collection here.
7. Rochelle Porter Design offers a vibrant selection of textiles and wallpapers, perfect for adding bold patterns and colors to your home. From pillow covers and beach towels to peel-and-stick wallpapers, there’s something for every colorful decor need.
Find the duvet set here (available in Queen or King sizes) and browse the full range of products here.
8. Reflektion Design was born from founder Anitra Terrell's passion for African design and textiles, inspired by her eight-week immersion in Ghana's creative culture. Today, the brand showcases homewares crafted by skilled artisans in Ghana, Kenya, and Uganda.
Promising review: "This pillow cover is absolutely gorgeous! The craftsmanship is top-notch, and I’m already planning to buy more. It’s such an easy way to refresh my living space." —A***l
Find the mud cloth pillow here, the peace sign wood spoon here, and explore the full collection here.
9. Jungalow, created by Justina Blakeney, is your go-to destination for bohemian-inspired home decor. From planters and rugs to pillows and bedding, the brand caters to every boho enthusiast. Justina is also the author of the New York Times bestseller The New Bohemians and several other books.
Jungalow's collaboration with Opalhouse is available exclusively at Target, and Justina's books can be purchased on Amazon or Bookshop.org.
Promising review (for the book): "This book inspired me and gave me the confidence to experiment with bold color, texture, and pattern combinations. I initially bought the Kindle version but will now get a physical copy to enjoy repeatedly. As a design book enthusiast, I can confidently say this one stands out for its artistic and playful approach." —ArtLover
Find the pillows here, The New Bohemians: Cool & Collected Homes book here, and explore the rest of Jungalow's offerings here.
10. Don't Sleep Interiors is a small business specializing in mindful, historically inspired decor, including art prints of Black historical newspapers and pillows featuring quotes from icons like Audre Lorde and James Baldwin. Each piece reflects a blend of African diaspora culture and political awareness.
Don't Sleep Interiors is a Black woman-owned small business based in Atlanta, creating home decor inspired by the Black experience.
Promising review (for the Historic Black Newspapers Poster 1881–1901): "The poster's quality is outstanding, and it’s such a unique piece. I fell in love with it the moment I unboxed it!" —Cassondra
Purchase the Historic Black Newspapers Poster 1881–1901 here and explore the brand’s full collection here.
11. Albany Park was founded by a husband-and-wife duo frustrated with the lack of affordable, stylish, and fast-shipping furniture options. Their solution? A curated selection of furniture that’s budget-friendly, ships quickly, and is designed for easy assembly. The modular pieces snap together, making shipping boxes compact enough to navigate tight spaces like narrow doors and hallways.
Albany Park’s furniture is packaged in apartment-friendly boxes, designed to fit through tight spaces like stairwells and hallways. Each piece features high-resiliency foam wrapped in cruelty-free synthetic feathers. The brand offers free shipping and a 30-day return policy.
Promising review (for the Park sectional in blue): "This sofa exceeded our expectations! I assembled it solo in about an hour. The color is gorgeous, and the fabric feels incredibly soft, like butter. It’s comfortable yet supportive and looks stunning in our space." —Anne B
Find the Park sectional here and browse the rest of the brand’s offerings here.
12. Linoto is a premium linen brand specializing in bedding, window treatments, bath towels, and other home accessories. What sets Linoto apart is its extensive color palette, offering everything from terra cotta and turquoise to aubergine.
Purchase the 100% linen sheet sets here and explore the rest of Linoto’s collection here.
13. Us and the Planet creates all-natural home products, with a focus on vibrant body candles, including a unique mastectomy scar candle.
Us and the Planet is a Black woman-owned small business based in Brooklyn, specializing in 100% soy wax candles and other all-natural home products.
Promising review (for the Goddess Survivor candle): "I adore my mastectomy warrior candle! I discovered this Etsy shop, and the owner is incredible. I thanked her for her inclusive designs. As a breast cancer survivor, this candle holds deep meaning for me. It arrived quickly and in perfect condition. I’m thrilled! Thank you so much!" —Alex
Purchase the 4" Goddess Survivor Candle on Etsy for $15 (available in three colors and two body styles) and explore the brand’s full range here.
14. Sweeten is a referral platform that connects you with top-rated general contractors for home renovations. Founded by Manhattan architect Jean Brownhill in 2011, users share their home projects, and Sweeten’s team matches them with pre-vetted contractors to bring their visions to life.
Sweeten has been used for a variety of projects, from small upgrades like tile backsplashes to extensive home overhauls. Visit Sweeten's renovations blog to see examples of the incredible transformations they’ve helped achieve.
15. Be Rooted, founded by Jasmin Foster, aims to create representation for women of color in spaces where they’ve historically been underrepresented. The brand offers a wide range of vibrant and cheerful items, including home goods like puzzles and drinkware, as well as paper products like journals and calendars.
Be Rooted products are also available at Target.
Promising review: "As an Aquarius, I adore the cover design and the color choices. This is my go-to journal for jotting down my thoughts and plans for 2024." —Sharon F.
Find Zodiac journals here and explore the brand’s full collection here.
16. Nikss Art creates and sells stunning prints celebrating Black bodies, faces, and hair. Customers praise the beauty of the artwork and the high-quality matte cardstock used for printing.
Nikss Art is a Black woman-owned small business based in London, specializing in home decor prints.
Promising review: "I gifted this painting to my sister, and she adores it! The quality is exceptional, and the delivery was incredibly fast." —Alexandria
Find the Black woman hair art here, the Black woman body art here, and explore the full collection here.
17. The Trinigee, a Houston-based small business, creates home goods that honor the richness of Black culture and history. From tote bags and blankets to mugs and T-shirts, the brand offers a diverse range of products.
The Trinigee is a Black woman-owned small business in Houston, Texas, crafting home goods inspired by Black culture.
Promising review (for the Afro Tech plush blanket): "The vibrant colors and premium fabric make these pieces both beautiful and cozy. The ARTWORK is outstanding! I’m thrilled with this purchase, especially since it’s reversible. Shipping was fast and hassle-free. Thank you so much!" —Linda Moore
Find the AfroTech plush blanket here, the cheetah throw pillow here, and explore more from The Trinigee here.
18. Hilton Carter, a renowned plant influencer with over 500,000 Instagram followers, is also the author of four books on houseplants and plant styling. Beyond his writing and plant expertise, he offers a curated line of plant-related products, including aprons and planters.
Hilton’s line, Things by HC, features gardening accessories like this denim apron with leather accents. It includes leather pockets for heavy or sharp tools and a ring for holding a towel or spray bottle.
Purchase the apron here, preorder a signed copy of Living Wild here, and browse the full collection here.
19. Harlem Candle Company is a premium home fragrance brand offering scented candles inspired by the vibrant culture of Harlem. Each candle comes in an elegantly designed glass jar that can be repurposed as a drinking glass after the wax is used up and the jar is cleaned.
Founded in 2014 by Teri Johnson, this Black woman-owned small business reflects her passion for jazz music and Harlem. The candles are made with a soy vegetable wax blend and unique fragrance oils.
Promising review: "If you want to be the favorite family member, these candles are your secret weapon! Not only do they fill the room with an irresistible scent, but they also serve as stunning decor pieces. The stories behind each candle make them even more special. 10/10!!" —Becca W.
Purchase the 12-ounce 22K Nightclub Map of Harlem Savory Luxury Candle for $65. You can also find the brand’s candles at BlueMercury.
20. Clare is a paint company designed to simplify the paint-buying process. Founded by interior designer Nicole Gibbons, it offers designer-curated colors and peel-and-stick swatches, ideal for renters who want to test colors before committing to painting.
Clare’s paints are all zero VOC, meaning they are free from harmful toxins that can cause headaches during drying.
Promising review: "We’ve painted four rooms, ceilings, and kitchen cabinets with Clare paint, and we’re obsessed! It provides excellent coverage and is incredibly easy to use. The color selection is fantastic, and we’ve loved every shade we’ve chosen. After trying other brands, we’re sticking with Clare — the quality and ease of use are unmatched. Highly recommend!" —Kelsey M.
A gallon of paint costs $74, a quart is $28, and a swatch is $3.
21. Estelle Colored Glass creates handblown glassware that transforms any tabletop into a work of art. With a stunning range of colors, from rich jewel tones to soft pastels, the options are endless and endlessly inspiring.
Stephanie Summerson Hall, founder of Estelle Colored Glass, was inspired by her grandmother Estelle’s love for vintage colored glass, which she discovered during trips to antique shops in South Carolina. Today, the brand offers heirloom-quality glassware, handcrafted by artisans in Poland.
Purchase the iridescent martini glasses here, the set of six goblets here, and explore the full collection here. You can also shop the brand’s products at Anthropologie.
22. Yowie, located in Philadelphia, is a trendy lifestyle store offering a curated selection of homewares, including handmade planters from Australia and artisanal stoneware mugs.
Yowie is a Black-owned business, and its website highlights products created by Black artisans.
Find the soap dispenser here, the blue vase here, and explore the rest of the store’s collection here.
23. EcoVibe, a retail shop in Portland, Oregon (with an excellent online store), focuses on sustainability and ethical practices. Founded by husband-and-wife duo Leonard and Andrea Allen, the store supports local designers, women, and minority- and family-owned small businesses.
While EcoVibe offers a variety of earthy homewares, including barware and gardening tools, the highlight is its extensive online plant collection.
24. Pardon My Fro creates lifestyle products and home decor, such as shower curtains and coffee mugs. Founded in 2010 by graphic designer Dana Bly, the brand emerged from her natural hair journey and the lack of representation of Black women with natural hair.
Purchase the shower curtain here and explore the brand’s full range here.
25. Jeanette Gonzales, a Los Angeles-based artist and designer, runs a multidisciplinary studio focusing on surface pattern design, lettering, and graphic design. Her online store features a curated selection of home goods, including art prints and blankets.
Purchase the "Lady E" framed art print here and explore more of her artwork here.
26. Create The Culture produces home goods and clothing featuring embroidered designs. The brand also offers DIY embroidery kits for hobbyists looking for unique patterns to stitch.
Create The Culture is a Black woman-owned and operated brand based in Brooklyn, NY, specializing in embroidered home decor.
Find the Bantu embroidered art here, the Beyoncé pillow here, and explore the brand’s full collection here.
Black History Month is here! Join us from Feb. 1 to Feb. 29 (or year-round) to celebrate and support content honoring Black culture.
