1. Elizavecca's Collagen Coating Hair Protein Treatment acts like a hair mask, restoring your hair in just five minutes. Its Ceramide 3 and collagen-enriched formula revives all hair types, from over-processed strands to dry 4c hair. Users even claim that this $8 product rivals Olaplex No. 3!


2. Verb's Ghost Oil has garnered rave reviews. With over 5,700 5-star ratings, many users share that just two to three drops, applied from roots to ends, gives their hair volume, fullness, and a smooth finish—no heat tools or extra effort required, which is exactly what we all seek to avoid...


Here’s Mytourer Elizabeth Lilly’s stamp of approval:
"I discovered this product after seeing it in stories from some colleagues, and after testing nearly every hair oil out there, I can confidently say this is the real deal. It’s perfect for finishing off your look after styling with heat tools (like a curling iron or straightener) or calming hair post-blow-dry. Or use it before air-drying. I always have a bottle in my medicine cabinet!"
Noteworthy review: "Verb is absolutely KILLING the game. Omg, I am thrilled with this purchase. I’m Filipino, and we typically have thick, coarse hair. I struggle with excessive frizz, and this oil completely tames it!!!" —Avavalentinn
Available on Amazon for $18 or Sephora for $20.
3. Maple Holistics' Volumizing Biotin Shampoo and Conditioner Set offers an affordable solution to promote hair regrowth and fight hair loss. Users with various hair types, from sleek, straight strands to natural 4c curls, rave about how it leaves their hair softer, fuller, and more manageable.

4. L'Oreal's 8 Second Wonder Water provides instant moisture, leaving your hair looking so sleek, you could easily imagine yourself spinning your hair like Jennifer (take your pick: Anniston, Garner, or Lopez) in a shampoo commercial.


5. Curlsmith's Weightless Air Dry Cream has earned the title of "holy grail" from reviewers dealing with postpartum hair loss, stubborn frizz, varied curl patterns, and dry hair. If you’re searching for a styling product without protein, this one's for you, bb!


Positive Feedback: "As I've grown older, my hair has become increasingly curly (don't ask how!), and I've experimented with various curl products. Some work, some don't. However, this leave-in curl cream has become a favorite as it enhances my 2c/3a curls, just the way I like it! It's easy to apply in the shower, requires minimal product, and never feels crunchy, greasy, or flaky." —Aura
"I lost track of this product for two days and had to switch back to my old products. I quickly realized what a game-changer this is! I will never use anything else. No gel needed. It defines and hydrates my curls better than anything else. My hair is healthy, shiny, bouncy, defined, and best of all…NO FRIZZ. It's totally worth the price. Get it, get it, get it!" —Mary
Available at Ulta for $26 or on Amazon for $28.
6. Eva NYC's Lazy Jane Air Dry Shampoo delivers a tousled, textured look without the need for heat styling or frizz. Its formula features hemp seed oil and sea lavender — ingredients rich in Omega-3, Omega-6, and antioxidants, which help retain moisture and smooth your hair.


I've been using this along with Eva NYC's Lazy Jane Conditioner and Salt-Free Wave Spray, and they've truly transformed my hair! On most days, my hair can't decide if it wants to be straight, wavy, or a little curly. Since I work from home, I don't bother with blow-drying, straightening, or curling it — I just let it do its thing. This trio adds body, enhances texture, controls frizz, and makes it so much easier to manage!
Raving review: "It smells AMAZING! It has definitely given my hair the body I was craving. My thin hair feels clean and light. This gives it the volume it needs, and I think it's my favorite shampoo so far." —Linzy B.
Available at Eva NYC or Target for $13.
7. Bread Beauty Supply's Hair Mask Creamy Deep Conditioner is suitable for all hair types, though it was specially designed for curly and textured hair! Infused with Australian Kakadu plum and starflower oil, it creates a superrrr hydrating yet incredibly lightweight formula.


Here's more from Mytour shopping editor Kayla Boyd, featured above! "Bread Beauty Supply is an Australia-based, woman-owned brand founded by Maeva Heim in 2020. This product is ideal for hair types 3a–4c. I started using Bread products recently and absolutely love how lightweight and user-friendly they are. My hair has a mix of textures and has been dyed frequently, making it prone to dryness. After using this deep conditioner, my hair felt much softer and healthier. And the scent? It's AMAZING. It's quickly become one of my favorite wash-day essentials."
Positive review: "This product is incredible! I love that it's larger than the shampoo, since I tend to use a lot of conditioner. The size is perfect for maximizing its use, and it's so effective that you only need a small amount. The texture is wonderfully marshmallow-like, and it smells divine (like Froot Loops?). The fragrance isn’t overpowering, just a pleasant, lingering scent." —Irina G.
Available from Bread Beauty Supply for $28.
8. OGX's Locking + Coconut Curls Air Dry Cream is a top-rated, scrunch-and-go option for anyone looking to simplify their hair routine. With over 7,900 five-star reviews, many users have found this $8 gem to replace their pricey styling products!


9. The Original UnBraider takes the hassle out of changing your hairstyle by effortlessly unbraiding up to eight braids at once! Ready for a fresh look? This tool helps quickly remove your micro, knotless, box, individual, and cornrow braids with ease.

Available from The Original UnBraider for $25.
10. JVN's Complete Hydrating Air Dry Hair Cream allows your natural texture to shine through. This smooth, buildable cream enhances curls and waves, protects your hair from UV rays, and softens your strands with ingredients like squalane, chia seed extract, and moringa seed oil. As JVN himself says, "Can you believe?"


Promising review: "I have thick, dry, and frizzy hair. Without product, it becomes puffed up, feels rough, and looks lifeless. When I read that it helps tame frizz, soften the hair, and adds shine, I was thrilled! It lived up to the hype! I used a generous amount since I have long, thick hair. It has a subtle fragrance and a creamy texture. It definitely calmed the frizz and brought some life back to my hair. The moringa oil added a nice shine. I would highly recommend this product to anyone facing the same hair struggles as me. Once dried, my hair looked fantastic and semi-styled!" —yessystruth
Get it from Sephora for $26.
11. Xtava's Black Orchid Hair Diffuser ensures even heat distribution with 90 strategically placed air vents! This feature allows your curls to ✨ pop✨ while keeping frizz at bay.


12. Mane Club's One Hit Wonder 10-in-1 Spray has been dubbed a "miracle" in a bottle by reviewers. It conditions, detangles, prevents breakage, hydrates, smooths, softens, controls frizz, boosts shine, strengthens, and :::takes a deep breath::: offers heat protection up to 445 degrees for the rare occasions you decide to straighten or curl your hair.


Here's more from my colleague Elizabeth Lilly:
"I have a thick head of naturally curly hair that’s been through it all—hot tools, at-home dyes, every type of shampoo and conditioner, dry shampoos, hair oils, and every product I could test for a story for my dear readers. Lots of things either didn’t work, were just okay, or were too pricey to justify recommending. Many products have ended up in the trash or passed along to grateful friends when they weren’t the right fit for me. But THIS STUFF. This is my go-to when I want to spray it on wet hair before blow-drying. Normally, I’d apply a heat protector and oil treatment, but this 10-in-1 product beats them all. Most times, I don't even need a finishing oil (which I’ve been using as a must for years). It’s that good! In this picture, my hair’s just been blow-dried with this product and the Amika blow dryer brush. This brush is amazing on its own, but the spray treatment doubled its effectiveness. My hair feels softer, looks shinier, and stays looking healthy for days—great because I wash my hair every four days. I now have a bunch of products I don’t need to pass on to my friends!"
Promising review: "I love this! I’m lazy with very long, thin hair. This is EVERYTHING. I spray and go. I always air dry, and this is perfect. It smooths and enhances shine. ❤" —Michelle S.
Get it from Mane Club for $10 or Amazon for $9.95.
13. Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil has gained viral attention on TikTok for a reason. This $9 biotin-infused bottle nourishes your scalp and promotes hair growth for all types, whether curly (types 3a–4c), braided, or even chemically treated hair.

14. Girl + Hair's Restoring Scalp Treatment Balm is packed with powerful ingredients like castor oil, shea butter, and tea tree oil, designed to promote hair growth. This product is especially beneficial for curly, kinky, or coily hair, as it helps to relieve itchiness, reduce scalp irritation, and prevent dandruff, making it perfect for those wearing protective styles.

Girl + Hair is a woman-owned small business dedicated to crafting products designed specifically for curly and coily hair, especially for those wearing protective styles that may cause hair damage.
Customer review: “I've been using Girl + Hair for years now. I suffer from an extremely dry scalp, and this product works wonders, especially when I have braids. It soothes my scalp when my braids are fresh and it's so easy to apply. Unlike other scalp oils, it's not runny. My hair felt soft, and I kept my length after taking out my braids.” —Danielle
Available for purchase at Girl + Hair on Amazon for $16.99.
15. Not Your Mother's Beach Babe Soft Waves Spray is touted as "summer hair in a bottle," and many reviewers agree. A blend of Dead Sea salt, sea kelp, and aloe creates beautifully tousled waves perfect for those spontaneous selfies. And did I mention it’s just $7?!


16. The Fro Experts' Curl Refresher Spray revives limp curls and enhances your curl pattern. Its aloe vera-based formula is gentle enough for daily use on both wet and dry hair — just spray it evenly across your strands and let it work its magic!


The Fro Experts is a Georgia-based, Black woman–owned natural haircare brand on Etsy, designed specifically for type 3 and 4 hair textures.
Hint — this product is intended to be used as a water substitute for refreshing curls, but according to the brand, it can also serve as the “liquid” in the LOC method, right after conditioning, or as a detangler for wash 'n' go styles.
Customer review: "OMG and AMEN ... Honestly, I have TRUE 4c hair, and in my 36 years, I have never used a 100% natural/organic hair product. I'm beyond impressed, and my 2-year-old daughter's hair looks amazing too :-) This product does everything it promises." —Rosanna Quinones
Available at The Fro Experts on Etsy for $22.
17. Fanola's No Yellow Shampoo eliminates brassy tones, leaving your balayage looking flawless as you head into spring — a *must-have* considering the investment you've made in it!

18. Kristin Ess's One Signature Hair Water with Castor Oil refreshes your tired, day-old hairstyle with its exclusive "Zip-Up Technology" — a unique formula that literally *seals* split ends and smooths over damaged cuticles, so you’re ready to go, even with major bedhead.


Promising review: "This product does it all. It detangles. It revives your hair (especially if you have waves or curls). It serves as an excellent setting spray for rolling or curling your hair. It also adds a nice finishing touch after dry shampoo, giving your hair a healthy bounce and a pleasant scent. It works wonderfully with a blow dryer to lock in your curls. I love how versatile this product is. It has been a game-changer for styling my 4-year-old's hair, too — that’s another win! I can’t wait to see what other Kristin Ess products are just as amazing. Add this to your cart, you won’t regret it." —Ulta Reviewer
Available at Ulta for $11.
19. Alaffia's Hydrating Oil works as a leave-in conditioner, hair styling aid, or deep conditioning treatment — all for just ten bucks. There’s nothing better than getting great results for less!

20. Briogeo's Farewell Frizz Leave-In Conditioning Spray works its magic for a full 48 hours, ensuring you have smooth, silky hair for your weekend outings without worrying about washing between Saturday and Sunday's brunch plans.

21. K18's Leave-In Molecular Repair Hair Mask is essential for anyone who regularly bleaches, colors, or uses heat tools on their hair. This four-minute miracle restores all kinds of damage, leaving you with smooth, salon-quality hair.


Here's more insight from my BF Shopping colleague Melanie Aman:
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately curious when some stylists at my salon started talking about K18. Turns out, the world agrees with them, as it was sold out at Sephora the first time I tried to buy it. I ended up grabbing a small tester on Amazon and was blown away by how much softer my hair became. Seriously. I spent the entire day touching my hair, and even my boyfriend noticed how much silkier it felt.
Olaplex was my go-to before trying K18, and I still think it’s a good product, but I love that K18 is a leave-in treatment instead of an in-shower mask. Waiting for the 10 minutes it took for Olaplex to sit in my hair felt like forever, especially when I wasn’t doing a full shower. With K18, I just leave it on for four minutes post-shower, and I can style or air-dry my hair as I please.
I've noticed my hair feels its softest the next day, so don’t get discouraged if it doesn’t feel dramatically different right away. One last point: it's a bit pricey, but you don’t need much. The 5 mL tube I bought has lasted me around five washes, and eventually, K18 can become a maintenance product so you won’t need to use it every time you wash your hair."
Promising review: "Can I add 5 MORE stars?! This product is a game changer in so many ways. It’s quick, simple, and so effective. My hair has never been softer, shinier, and somehow fuller. I think this is partly because my natural texture is returning as my hair gets healthier with every use. I’d recommend this to literally ANYONE with hair!" —CJaymes
Get it from Amazon or Sephora for $29+ (available in two sizes).
22. I Dew Care's "Tap Secret" Mattifying Powder Shampoo absorbs grease at your roots and keeps your scalp balanced and healthy with the help of antioxidant-rich black ginseng and nourishing biotin. It’s a lifesaver if you’re prone to sweating the second temperatures rise — even by just a degree or two!


23. If you're in search of a dry shampoo substitute, try Sunday II Sunday's Root Refresh Micellar Rinse. It's the perfect solution after a workout or a sweaty subway ride. With a formula that's free from sulfates and benzene, it uses apple cider vinegar and micellar water to cleanse your scalp, leaving your hair fresh between washes.


Here's more from Mytourer Taylor Steele:
"I often wear knotless braids, and my type 4 hair struggles with sweat buildup, especially in the heat or after a workout. This miracle spray is a lifesaver! It soothes my itchy scalp and makes my hair feel and look clean. Plus, it has a great fragrance. A total win!"
Promising review: “I have a lot of dry hair. Dry shampoo makes it frizzier and can hurt my scalp. This product is incredible. Worth every penny. I work out in the mornings, and my scalp gets sweaty. After my workout, I spritz this on my roots, let my hair dry while I get ready, and when it dries, it looks like I just washed it. I’m so impressed.” —Clare
Get it from Sunday II Sunday for $31.
24. Oyin Handmade's Hair Dew Lotion hydrates dry hair with castor oil and olive squalane, leaving a light sugary vanilla scent that feels like the perfect introduction to spring.


Oyin Handmade is a family-run, woman-owned small business that creates clean formulas for natural hair.
Promising review: "I love this! I gave it a try because it had great reviews in the natural hair community, and I'm so glad I did. I have 4b/4c mixed-texture hair. This is the only moisturizer that hydrates my hair without weighing it down, leaving an oily residue, or causing buildup. Plus, it smells amazing!" —Tanysha Carter
Get it from Oyin Handmade on Amazon for $13.99.
25. Eden BodyWorks Coconut Shea Curl Defining Creme defines thick curls and coils without any crunch, so you won't leave your bathroom looking like you just stepped out of an NSYNC-era Justin Timberlake music video.

Eden BodyWorks is a Black woman-owned company founded in 2004, offering a range of natural products designed to nurture, restore, and maintain hair. Reviews from users with 2c–4c hair indicate it performs excellently for these hair types!
Highlighted review: "This curl defining crème is incredible, and it's now a staple in my routine. I have 4a hair with high density, low porosity, and coarse texture. This product provides excellent definition and moisture. I find it works best when incorporated into the LCO method. I spritz my hair with water, apply the crème, and seal it with a bit of apricot or sweet almond oil. It doesn’t mix well with other brands or products, but that's not an issue since you don’t need anything else. I would absolutely recommend this over other curl-defining products." —Crh
Available for purchase at Eden BodyWorks for $9.70.
26. Breezy Tee's 100% cotton T-shirt Hair Towel works wonders by reducing split ends, helping to control frizz, and drying hair gently without causing any damage – a must-have for all hair care enthusiasts! It’s versatile too – use it to scrunch your hair for a quick dry or wrap it around your head if you prefer the plop method.


Breezy Tee is a Black woman–owned business based in Portugal, offering a range of T-shirt, linen, satin, and silk hair products designed to prevent frizz and minimize hair breakage. You can also shop directly on the Breezy Tee website.
Highlighted review: "I absolutely love this towel! I’ve already noticed how quickly it dries my hair and reduces frizz. I’m hoping it will also help prevent my ends from splitting! I’ll definitely be buying more." —Emily
Available for purchase from Breezy Tee on Etsy for $27.50+ (also available in sets of two and in various colors here).
Reviews in this post have been edited for length and/or clarity.