Buzz
1. A NYX Matte Lipstick that instantly adds a bold, polished touch to your look, making you feel confident and ready for anything. With over 40 shades to choose from, it’s like having a rainbow of options at your fingertips...or on your lips?
2. Stila's Glitter & Glow Liquid Eye Shadow offers a simple yet dazzling way to elevate your everyday style. Why not add a little sparkle to your life? Your eyes deserve to shine.
3. Peripera Ink Velvet Lip Tint delivers a soft, petal-inspired color that’s both vibrant and velvety smooth. Its lightweight formula ensures long-lasting wear, and as it gradually fades, it leaves behind a gorgeous, natural-looking stain—perfect for those who prefer a low-maintenance touch-up.
4. Essence's Lash Princess Mascara is ideal for those days when you want effortlessly long, fluttery lashes without spending too much time. Just a quick swipe, and you're ready to go!
5. Maybelline Lip Lifter Gloss offers intense hydration and a stunning shine while giving your lips a fuller, more defined appearance. Its subtle tint makes it perfect for solo wear or layering over lipstick. It’s become my go-to gloss!
6. The Flick Stick by Lovoir eyeliner stamp ensures you achieve flawless winged eyeliner effortlessly every time. Say goodbye to endless attempts and hello to quick, perfect cat-eyes in seconds. No more wasted time!
7. BYO Blush adapts to your skin's pH level, transforming into a custom shade that complements your natural tone. This means you get a personalized flush without the hassle of choosing the right color—it’s all done for you!
Youthforia is a woman-owned small business dedicated to creating makeup that’s gentle enough to sleep in. Founder Fiona Co Chan even tested the blush by wearing it overnight for two months! Committed to sustainability, their products are free from fossil fuels and harmful toxins.
Even on people with the same skin tone, the blush adapts to create a unique shade for each individual. Packed with 20 plant-based, antioxidant-rich oils, it nourishes the skin while providing long-lasting color. Suitable for all skin types, it’s fragrance-free, vegan, and cruelty-free.
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Youthforia for $36.
8. L'Oréal Lumi Glotion simplifies your routine by replacing foundation and concealer. It delivers an all-over radiant glow and a subtle tint, giving your skin a naturally luminous finish.
9. Dear Dahlia Dream Velvet Lip Mousse is a versatile product ideal for lips, cheeks, and eyes. Its whipped, cloud-like texture and soft-focus finish create a stunning monochromatic effect. Plus, the enchanting shades are infused with dahlia flower, leaving a heavenly scent.
Dear Dahlia is a luxury vegan K-beauty brand founded by an Asian woman, drawing inspiration from the dahlia flower. It celebrates natural elegance, authenticity, and timeless beauty, offering products that enhance every woman's unique charm.
These lipsticks stand out with their lightweight, airy formula that delivers long-lasting matte color, suitable for all skin tones.
Get it from Dear Dahlia for $31 (available in 18 shades).
10. Kulfi Kajal Eyeliner simplifies eyeliner application with its creamy, smooth texture and long-lasting, smudge-proof formula. Just one swipe, and you're ready to go! Enriched with aloe vera and vitamin E, it also nourishes and protects your skin.
Kulfi Beauty, a South Asian woman-owned small business, was born out of the need for better representation in the beauty industry. It aims to empower the South Asian community by creating makeup tailored to their skin tones and celebrating their unique beauty. Fun fact: "kulfi" refers to a popular South Asian ice cream!
Promising review: "Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!" —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
11. Ilia Super Serum Skin Tint combines skincare, makeup, and SPF 40 in one bottle. Infused with hyaluronic acid and niacinamide, it evens skin tone, smooths imperfections, and hydrates while providing a lightweight, dewy finish.
This product is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. Apply a quarter dropper like a serum. Note: the shade may appear lighter initially but adjusts to its true color within 30–60 seconds. Natural separation is normal and resolves upon application. The bottle is recyclable! Learn how here.
Promising review: "Makes my skin look naturally luminous. I love that this product has SPF 40. It is a natural and clean formula that leaves my skin feeling hydrated, plump, fresh, and glowing. I feel like it is making my skin better, not just looking better. It is so gentle, no irritation at all, and it doesn't have a heavy fragrance. My skin looks dewy and radiant. It applies very easily and a little goes a long way. I feel like but is well worth the price, and I may have to purchase this again. I am extremely pleased." —Jessica
Get it from Ilia for $48 (available in 30 shades).
12. Em Cosmetics Tinted Lip Luminizer is a cruelty-free, all-in-one lip product that blends the benefits of a balm, lipstick, and gloss. It adapts to your lip tone, delivering a sheer, glowing wash of color for a effortlessly polished look.
Promising review: "This has such an amazing one-of-a-kind quality! Gives your lips a nice, healthy, plump look that also appears natural." —Sydney
Get it from Em Cosmetics for $23 (available in five shades).
13. Besame Cosmetics Black Cake Mascara draws inspiration from 1920s makeup, serving as a versatile mascara, eyeliner, and brow product. Plus, its packaging is eco-friendly, recyclable, and reusable—how cool is that?
Besame Cosmetics is a California-based, family-owned small business specializing in cruelty-free, sensitive skin-friendly cosmetics. Their products are designed for long wear and minimal environmental impact.
This mascara is ideal for sensitive eyes. Its water-activated formula prevents bacterial growth once dried and is made from natural wax, ensuring it doesn’t flake, peel, or clump.
Promising review: "I have a hard time with regular mascaras. I wear glasses and some of it gets on them, or runs, etc. No such issues with this one. I use some setting spray to wet it, instead of water, and I’m good to go. I use it as eyeliner AND mascara. Stays out, looks great, and doesn’t get goopy. I love this product!" —Nishtha
Get the set from Besame Cosmetics for $28.
14. It Cosmetics CC+ Cream offers full matte coverage while minimizing pores, thanks to its blend of collagen, peptides, and hyaluronic acid. With SPF 50+, it also shields your skin from harmful UV rays, keeping you both protected and flawless.
This cream combines the benefits of serum, primer, concealer, sunscreen, and day cream. It reduces hyperpigmentation and redness while nourishing skin with snail secretion, collagen, peptides, and hyaluronic acid. Enriched with flower and fruit extracts like lemon, orange, olive, and honeysuckle, it brightens and evens skin tone over time. Plus, it provides sun protection. Check out more best tinted moisturizers here!
Promising review: "The coverage is beautiful, hydrating, and offers great SPF protection. It also does NOT smudge off and stays on all day without creasing or making my T-zone too oily." —ScarletSA
Get it from Sephora for $42 (available in 11 shades).
15. Avarelle acne patches (also available in extra large) are a lifesaver for those too lazy to reach for concealer. Simply apply these patches, and they’ll work tirelessly to shrink your pimple while blending seamlessly into your skin, doubling as a concealer.
Reviewers love how these patches blend into their skin, making them perfect for all-day wear!
Promising review: "I’ve been experimenting with these for the last month and a half, and I am in love. They are really thin and blend into my highly freckled face incredibly well...I have gone out in public twice with them on, because when I did my last second mirror check before I got out of the car, I didn’t notice I had them on! While they absolutely help clean out the skin underneath, the biggest thing it does for me is stops me from touching my face. When I'm stressed out, I will absentmindedly touch/run my hands along my face and jaw constantly. Now, when I notice I’m doing that, I run into the bathroom and put these on any spots I have. Since they are thin and stick really well, I am able to leave them alone and stop touching my face." —MelsBells
Get a box of 40 round patches for $6.95 and a box of 8 extra-large patches for $7.49, both from Amazon.
16. Undone Beauty Lip to Cheek 3-in-1 Cream Palette is a dream for lazy beauty enthusiasts (like me). This versatile palette adds a dewy, sheer flush of color to your cheeks and lips, blending effortlessly. Plus, it’s buildable for customizable intensity and infused with natural coconut for a radiant, shimmering finish.
17. Stila Stay All Day Liquid Lipstick eliminates the need for constant touch-ups. Enriched with vitamin E and avocado oil, it delivers a matte finish that’s surprisingly hydrating and creamy.
18. Beauty Bakerie Matte Lip Whip delivers bold, smudge-proof, and long-lasting color that effortlessly completes your look. It’s the ultimate lipstick for minimal effort and maximum impact.
Beauty Bakerie is a Black-owned business, and the Lip Whip is vegan and cruelty-free.
Promising review: "I bought my first Lip Whip over a year ago and fell in love with it immediately, so when I saw Beauty Bakerie was having a sale I had to buy another! The long-wearing formula is the real winner! This will last through most meals, is transfer-proof within minutes of application, and when it does fade, it fades very gradually so you don't need to reapply more than once throughout the night. These are honestly the best liquid lipsticks I have purchased from any brand, and I definitely plan to buy more lip whips soon!" —Eleni
Get it from Beauty Bakerie for $20 (available in 16 shades).
19. Pronexa Eyelash Growth and Brow Serum is perfect for anyone who dreads the daily routine of curling lashes and applying mascara. This serum strengthens and nourishes lashes, giving them a longer, fuller appearance without the need for makeup.
20. Etude House Bling Bling Eye Stick makes applying eye color quick, easy, and long-lasting—no YouTube tutorials needed. Its soft, creamy shades catch the light beautifully, ensuring a flawless look even for eyeshadow beginners.
21. Maybelline Dream BB Cream is a game-changer, adapting to your skin tone while blurring imperfections with a lightweight feel. Plus, it includes SPF 30 and salicylic acid to fight acne. Truly a ✨ dream ✨ come true!
The pink "Fresh" BB cream smooths, brightens, and hydrates with a water-gel formula, blurring pores and reducing redness. It’s oil-free and leaves a dewy finish.
The blue "Pure" BB cream contains 2% salicylic acid to fight blemishes while concealing imperfections and clarifying skin. It’s oil-free and non-comedogenic.
Promising review: "My face is prone to breakouts but this is lightweight and doesn't clog my pores at all, even when working outside, hot and perspiring. It can be worn all day without turning into a mess on oily skin, and it provides some moisture for dry areas, too. The coverage is excellent but not at all heavy, the color doesn't turn, and it just feels really good on my skin. It gives me none of the foundation sensation. It feels clean." —WindRider
Get them from Amazon: the pink "Fresh" one for $6.62+ (available in five shades), and the blue "Pure" one for $6.50+ (available in five shades).
22. Maybelline SuperStay Matte Liquid Lipstick instantly elevates your look, even on casual days. Its long-lasting formula means no need for touch-ups, making it perfect for lazy days.
Promising review: "This literally will not come off unless you use heavy duty makeup remover. It is a little drying, but you can always put lip gloss or ChapStick over it after it dries. It's very pigmented. Probably my best liquid lipstick, definitely my cheapest. I'm buying a second one after like two days of owning the first." —NJRO
Get it from Amazon for $7.98 (available in 45 shades).
23. The Balm Mad Lash Voluminous Mascara simplifies your routine by delivering water-resistant, clump-free, and lengthening lashes with just one swipe. Why bother with multiple steps when this mascara does it all?
24. Glossier Boy Brow Gel enhances your brows by thickening, shaping, and tinting them in one easy step. With organic waxes for flexible hold, olive oil for hydration, and collagen for conditioning, it delivers naturally full, feathery brows.
We also love this at Mytour! Check out our full review of Glossier Boy Brow (#5). This gel is free of alcohol, fragrance, and parabens. It's also cruelty-free, hypoallergenic, ophthalmologist-tested, and dermatologist-tested.
Promising review: "This is by far the best brow product that has ever existed. The formula isn’t too crunchy, it doesn’t smell weird, and it doesn’t smear. It makes my brows look beyond what I ever dreamed they would look like. This product volumizes and thickens my brows perfectly. I’ve already recommended Boy Brow to everyone I know!" —Jade
Get it from Glossier for $16 (available in five shades).
25. Etude House Water Gel Tint keeps your lips soft and hydrated while delivering a long-lasting pop of color. Plus, its adorable ice cream-shaped packaging is a bonus!
26. And finally, Maybelline Cheek Heat Gel-Cream Blush is perfect for those days when you want an oil-free, water-based blush that delivers a soft, dewy glow with just one swipe. Effortless and stunning!
You, after applying your new favorite lip product:
The reviews for this post have been edited for length and clarity.
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