Buzz
1. A TikTok-famous mascara that has earned its reputation for a reason. If you're looking for long, lifted lashes, this one's for you. Forget lash extensions!
Highly recommended review: "Take this review seriously, because I rarely write reviews, which makes this one even more telling. I've been using this mascara for almost ten years, and I always come back to it. No mascara has compared to this one. It builds volume without clumping, the brush is small enough to reach both the inner and outer corners of the lashes, and it creates amazing length and volume at the same time. Try. This. Mascara. Period." —Chelsea
Get it at Target for $13.99 (available in four shades).
2. Or try an affordable Essence mascara that delivers sky-high lashes without the hefty price tag of premium mascaras. Just one coat will give you bold, dramatic lashes, and no one will suspect you spent less than five bucks on them.
3. A color-correcting CC+ cream to brighten your complexion *and* shield your skin from harmful UV rays, thanks to its hydrating SPF 50+ formula.
4. A Peripera Ink Velvet Lip Tint that delivers a bold pop of color for your lips all day long, no matter the activity. This richly pigmented formula lasts without fading, even while eating or drinking.
5. A Stila Glitter & Glow Liquid Eyeshadow that allows you to craft a *breathtaking* eye look that seems to have taken hours to perfect, yet it’s as simple as applying the product to your lids. Reviewers can't stop praising it for needing minimal touch-ups and offering so many shades that you'll have a hard time choosing just one.
6. A protecting lip oil to achieve the perfect pout while protecting your lips from harmful sun exposure. With SPF 30, it keeps your lips deeply hydrated and provides a glossy shine that rivals your favorite lip gloss.
7. A winged eyeliner stamp to, in the words of Taylor Swift, draw a cat eye sharp enough to k*ll a man. Say goodbye to all those winged eyeliner struggles and create a perfectly even look with next to no effort.
8. A bottle of Touch in Sol's velvety No Poreblem Primer that gives a hydrated, poreless skin and smoother makeup application. It gives a gorgeous natural look for those days you want a "no makeup makeup" vibe.
9. A soap brow kit to help you achieve flawless brows that stay in place all day without being sticky or leaving any residue. If you love the laminated brow effect, this kit is perfect for you!
10. A matte finish NYX setting spray because you've put in enough effort with your makeup — now you want to ensure it stays in place. This spray gives a matte finish and eliminates any T-zone shine.
11. A set of makeup sponges that flawlessly blend your foundation, cream contour, blush, and more. The teardrop shape ensures precise blending, leaving no harsh lines behind. Tip: use them wet for an even smoother finish.
12. A eyeshadow primer to keep your smokey eye looking *just* as flawless as when you spent hours perfecting it.
13. Glossier's Cloud Paint because we love versatile products here. This creamy, blendable formula can be used on your cheeks, eyelids, or lips to create a beautiful pop of color.
Highly rated review: "I bought Dusk after seeing it on TikTok. It's incredibly creamy and blends effortlessly. Dusk works beautifully for daytime looks, and I got Storm for evenings and nights out. I've always been a powder blush user, but I may never go back to that now!" —Felicia
Get it from Glossier for $22 (available in 10 shades).
Read our full review of Glossier's Cloudpaint.
14. A crème-to-powder waterproof eyeshadow stick that requires no brush for application. (Yes, really!) One side of the double-ended stick is the eyeshadow, while the other features a built-in smudger to help you achieve a sultry, diffused look.
15. The beloved Maybelline Instant Age Rewind Concealer to quickly erase dark circles under your eyes, saving you from admitting that you were up all night reading that *really* engaging friends-to-lovers book, and, whoops, now it's 2 a.m. on a Tuesday.
16. Laneige Lip Glowy Balm for soft, radiant lips throughout the day. Be careful, it smells and tastes almost too good to resist (*cough* Gummy Bear *cough).
17. A Merit Day Glow highlighting balm to enhance the high points of your face with a radiant glow, *without* going overboard and looking like you're dressed as Edward Cullen. The crayon-like design also makes it a fantastic choice for highlighter beginners!
Promising review: "I’m absolutely obsessed with this product! It’s so creamy and glides on effortlessly. It lasts all day and provides a stunning glow that’s just the right amount of shine. I won’t use any other highlighter now. 10/10." —Alexis H.
Get it from Merit for $32 (available in four shades).
18. A foundation brush designed to seamlessly blend creams, powders, and liquids. The bristles are firm enough to provide control, but soft enough to ensure a smooth, non-scratching experience on your skin.
19. A set of iridescent mermaid makeup brushes because having fun with your brushes is always a great choice. These brushes cover nearly every product and make makeup application effortless.
20. Rare Beauty liquid blush is a game changer in the world of liquid blushes. Since trying it, I haven't looked for anything else. It's highly pigmented, so you only need a small amount. I also enjoy using it on my eyelids and lips for a coordinated, ~coherent~ look.
Positive feedback: "I hope they never stop making this because it would take me ages to finish the bottle, but I’m really enjoying it. The shade LOVE is absolutely stunning, and I’m sure it will suit a wide range of skin tones. It's incredibly pigmented. Honestly, it's so fun to use. It may seem like a lot of color at first, but it blends beautifully. TikTok convinced me to try it, and I have no regrets. I’ll probably end up purchasing more shades." —AlexaX
Available at Sephora for $23 (with nine radiant shades and four matte options).
21. This is a highly pigmented eyeshadow palette perfect for achieving bold cut creases, sultry smokey eyes, or natural looks. Whether you're a makeup beginner or a professional, it’s a versatile palette great for those who love experimenting with different eye looks.
22. Maybelline's Lash Sensational Sky High mascara is proof that growing up means realizing you don’t need to spend hundreds of dollars on lash extensions to get the long lashes you’ve always wanted.
23. This Rhode peptide lip treatment could become your new favorite lip care product, thanks to its moisturizing and plumping formula.
Lara Parker from Mytour shares: "Like many others, I've seen Hailey Bieber's line of 'peptide lip treatment' constantly pop up on my TikTok and Instagram. If there's one thing you should know about me, it's that I’m a sucker for lip products, but I’m also extremely selective. When I ordered the three-pack set of Rhode’s peptide lip treatments, I had low expectations. I thought it would just feel nice and give my lips a bit of shine, but nothing special. However, as soon as they arrived, I realized I was about to use them every single day without fail. A month later, and I’ve stuck to that. The treatment (which I’ve tried in vanilla, unscented, and watermelon slice) has never caused my lips to peel, crack, or feel sticky. It leaves them feeling slightly plump and soft without leaving any residue on my reusable straw. The shine it leaves is subtle but beautiful, making me feel fancy, even when I apply it before bed. At $16 per bottle, it was surprising how small it was, but I love it so much that I’ll definitely buy more. My personal favorite? Unscented or vanilla."
Get it from Rhode for $18 (available in four flavors).
24. A long-lasting NYX mechanical eyeliner that stays in place all day, even when you forget you're wearing makeup and end up rubbing your eyes vigorously.
25. Alleyoop's pen pal is a clever tool that will make everyone think you're carrying one of those nostalgic four-in-one colored pens from middle school. But surprise! It's actually a versatile makeup pen. It functions as a highlighter, brow pencil, lip liner, and eyeshadow all in one.
Alleyoop is a woman-owned small business specializing in creating compact, multifunctional makeup products!
Promising review: "This pen is a game changer. I travel frequently for work, and it’s so convenient to just grab this one pen instead of four different makeup items. The fewer things I need to remember, the better!" —Rachel B.
Get it from Alleyoop for $15 (was $20; available in three shades).
26. L'Oréal Paris Infallible Fresh Wear Powder Foundation is perfect for those who love full-coverage foundations that won’t cake, reduce pores, and stay fresh all day long.
27. Nyx Epic Wear Liquid Liner is perfect for creating bold and vibrant liner looks to match any style or mood. Just LOOK at that pigmentation! 😍
