1. This highly-rated Maybelline foundation offers a wide variety of shades, each providing an oil-free, pore-smoothing, matte finish that stays put. If you're looking to restock your foundation, this one gives you the best value for your money.

2. This 4.4-star eyeshadow primer ensures your bold, smoky eye stays intact all day, preventing smudging and fading after hours of wear. Say goodbye to ruined eye makeup with this essential product that locks in color and keeps your eyeshadow vibrant.


3. Colorfix — a multi-award-winning, long-lasting liquid pigment that's so adaptable, you can use it for any look and any occasion. It comes in a wide range of glossy, matte, metallic, nude, and high-shine shades!


This all-in-one beauty essential was created by a makeup artist to provide vibrant, ultra-pigmented color in glossy, matte, and metallic finishes.
What reviewers are saying: "I'm completely obsessed with these pigments! There are endless ways to use them, and they apply so easily. Every makeup artist should own every shade. Highly recommend! 👌🏽" —kreneerose
"Super pigmented!! When using this as a blush, you need only the tiniest amount—just a dot! It delivers so much pigment from a small quantity. It blends beautifully, and I love the flexibility of it. You can go for bold or soft looks on lips, eyes, or cheeks!" —vivaladoc
Available from Danessa Myricks Beauty (in 50 shades and finishes) or Sephora for $20 (46 shades and finishes, including the nude collection).
Danessa Myricks is a Black woman-owned business that creates distinctive, high-quality makeup products designed by a professional makeup artist.
4. Urban Decay All Nighter setting spray, which keeps your makeup intact for up to 16 hours through just about anything: humidity, heat, surprise rain, joyful tears, impromptu outings, and more. Its smudge- and transfer-proof formula boasts a 4.7-star rating, with over 9,000 glowing 5-star reviews from satisfied customers.

5. Consider a vegan and cruelty-free makeup setting spray if you want the peace of mind that your hard-earned makeup look will stay intact through your event (or entire day) without the worry of sweating, tears, or accidental smudging. It also provides up to 16 hours of lasting power!


6. A dazzling powder highlighter that goes on smoothly with a buttery texture, transforming into a pearlescent, satin finish. There’s nothing better than applying a highlight so stunning that it leaves your critics speechless. Just a swipe on your cheekbones and you'll be ready to enter your villain era; we’re here for it.

7. E.l.f. Wow Brow — this product will instantly elevate your brows, transforming them from ordinary to on-point with a buildable, waxy gel that sculpts and fills in for a fuller, more defined look. The included spoolie brush mimics natural hair for seamless application as you comb and shape.

TikTok beauty guru Mikayla Nogueria incorporates this brow gel into her quick makeup look, calling it "the tinted brow gel that gets the job done."
Glowing review: "This has replaced ALL my high-end brow products. It’s by far the best brow product I’ve ever tried. I don’t even need to fill in my brows because the coverage is outstanding. It’s a total game-changer!!" —Isabella
Grab it from Amazon, Ulta, or Target for $5 (available in four shades).
8. A popular Maybelline eyebrow pencil with over 6,500 glowing 5-star reviews for effortlessly shaping brows into flawless perfection. Create your dream brows with its dual-ended design, featuring an angled pencil for precise filling and a spoolie brush for perfect shaping and blending.

9. A vibrant rainbow-inspired eyeshadow palette with 40 stunning shades in a mix of matte, shimmer, and metallic finishes, allowing you to create any eye look you can dream up. The only limit with this palette is your creativity...and perhaps the number of brushes in your collection!


10. Maybelline Lip Lifter Gloss — formulated with hydrating hyaluronic acid, this gloss provides your lips with luscious, tinted shine while keeping them nourished and smooth.


11. A highly-rated set of makeup sponges that offers an affordable alternative to pricey name-brand applicators, especially since you get five for under $10! These handy tools are perfect for blending and applying liquid foundation, concealer, and other cream or liquid beauty products.


12. A highly-rated E.l.f. poreless putty primer with over 32,000 5-star reviews from customers who are impressing everyone with their flawless complexion. This makeup staple, priced under $10, is formulated to create a smooth base for your foundation while minimizing the appearance of pores for a near-perfect finish.


13. Peripera Ink Velvet Lip Tint is loved for its long-wearing, highly-pigmented formula that offers a matte finish without feeling heavy or sticky. Who needs diamonds when lipstick is my best friend?


14. The Tower 28 ShineOn Lip Jelly gives you all the shine of a gloss without the stickiness, thanks to its jelly-based formula that is loaded with a nourishing oil blend to keep your lips hydrated and protected.



Check out this TikTok showcasing the gloss, along with other Tower28 products, featuring an unboxing and application of the glossy XOXO shade.
Promising reviews: "I’ve found my new favorite gloss. XOXO is stunning (and trust me, I’ve tried almost every gloss out there). I’ll keep buying this one forever." —Madelyn H.
"I’m seriously impressed with the ShineOn Milky Lip Jelly! A recommendation made me try it, and I loved it. I was hesitant at first, but now I’m obsessed. I’m even getting some for my sisters! A non-sticky gloss? Finally!" —Holly
Get it at Tower28 or Sephora for $16 (available in 12 shades and two finishes).
Tower 28 is a woman- and Asian-owned business that creates vegan, cruelty-free beauty products made with non-toxic ingredients.
15. Essence's Lash Princess mascara gives you the volume you want without the hassle of falsies. This cruelty-free mascara features a long-lasting, flake- and clump-free formula, so you can bat your lashes worry-free.


16. Maybelline Colossal mascara delivers powerful volume that stays all day. Its collagen-infused formula lifts lashes, adding fullness and length while ensuring they stay in place, even when the windows are down!

17. EcoTools makeup brush cleaner is essential for keeping your brushes in top shape. If your brushes are stained with foundation, highlighter, or eyeshadow, give them the care they need. Cleaning them regularly improves your makeup application and removes bacteria and buildup for better results every time.


18. Pair it with this automatic makeup brush cleaner, which uses spinning action in a warm water solution to cleanse your brushes by removing oils, dirt, glitter, and more. It then dries them quickly, so they're ready for your next makeup session!



19. Try a translucent Diamond Dust setting powder that gives a stunning, shimmering finish or a highlight on your cheeks, collarbones, and more. Some reviewers have compared it to Fenty Beauty's Diamond Bomb, but this option is more affordable and less pigmented!


20. Maybelline's vegan concealer provides 12 hours of buildable medium coverage, perfect for those quick touch-ups to hide under-eye circles.

21. This sharpener has received over 18,000 5-star reviews for its versatility, offering two sizes to accommodate both jumbo and regular pencils. Say goodbye to stealing from the arts and crafts aisle, and enjoy a mess-free sharpening experience with fewer pencil shavings to clean up!

22. Coty Airspun loose face powder is the ideal choice for setting your makeup with a light, translucent finish, giving your skin a flawless, oil-free, and matte look that helps diminish blemishes.


23. The Body Shop Camomile Sumptuous Cleansing Butter is the perfect solution for removing makeup without irritating your skin. This luxurious cream, enriched with camomile extract and vegan ingredients, creates a soft lather that gently cleanses your face.


A Nyx glitter primer that professional makeup artists trust to ensure sparkling, shimmering designs stay in place no matter where you wear them.


A set of three long-lasting clear lip glosses, each featuring a unique ingredient to enhance your lips: mint for a cooling effect, rosehip oil to smooth fine lines, and coconut oil for deep hydration. Whichever you choose, your pout will be irresistible.


A Rimmel mattifying primer that keeps your shine at bay, ensuring no one will ever comment "Oop, shiny" while you enjoy your day. This hydrating base is designed for a flawless matte finish that lasts up to eight hours!


A buttery soft bronzer designed to give you a sun-kissed glow or a subtle contour with a single swipe. Its buildable formula transitions from cream to powder, leaving behind a radiant shimmer wherever applied.


The Original Makeup Eraser is perfect for those seeking a sustainable makeup removal solution, allowing you to stop wasting cleansing wipes or buying expensive makeup removers. Simply use these washcloths with water (or soap if preferred) to gently remove makeup, dirt, and oil. Plus, it features an exfoliating side for a deeper clean after you've removed your makeup!

Highlight? Lip gloss? Complexion? Everything's poppin'.
The reviews for this post have been condensed for brevity and clarity.