Buzz
1. The BYO Blush from Youthforia adapts to your skin's pH, delivering a custom, natural-looking flush tailored to your complexion. Its vegan-friendly formula, enriched with 20 plant-based and nourishing ingredients, ensures it's gentle enough to wear overnight without worry.
2. A TikTok-favorite Essence Lash Princess Mascara that effortlessly enhances your lashes with both length and volume, eliminating the need for falsies and messy glue.
3. A L'Oréal Paris True Match foundation featuring a lightweight, blendable formula with medium coverage, a natural finish, and SPF protection, all available for less than $5!
4. The Tower 28 ShineOn Lip Jelly delivers a high-shine, plump look for your lips without any sticky residue. Enjoy the freedom to let your hair down, as it won’t cling to your glossy lips. 💋
Tower 28 is a boutique clean beauty brand specializing in skincare-infused makeup. Their non-toxic, vegan, and cruelty-free formulas are designed to be gentle on sensitive skin, offering a worry-free beauty experience.
Promising review: "Unlike most lip glosses that leave your lips dry and flaky, this one keeps them hydrated and lasts for hours. It’s also non-sticky, setting it apart from other brands. I’m thrilled with my purchase! :)" –traci
Available at Tower 28 or Sephora for $15 (comes in 12 shades and finishes).
5. A Julep eyeshadow stick perfect for those who want a polished eye look without the hassle of a full palette. Offering a wide range of shades in matte, shimmer, and metallic finishes, this versatile stick is ideal for both daytime and evening styles.
6. A highly praised translucent loose setting powder by Coty Airspun that keeps shine at bay and ensures your makeup stays flawless from morning until happy hour.
7. The Maybelline Instant Age Rewind Concealer boasts over 90,000 five-star reviews for good reason. Its blendable, brightening formula delivers impressive coverage, and its versatility (concealing, correcting, contouring) makes it a must-have in your makeup bag.
8. Alternatively, the Kosas Revealer Concealer offers medium coverage, crease-proof wear, and a unique blend of color correction and eye cream benefits. Its hydrating formula revitalizes your under-eyes while smoothing and evening out your complexion.
Kosas has introduced a Revealer Foundation to complement the concealer, perfect for those who love this product!
Promising review: "This concealer is a game-changer! It provides medium coverage and is one of the most hydrating concealers I own. It blends effortlessly with a brush or sponge and stays put under the eyes without creasing or fading throughout the day. It pairs wonderfully with the foundation from the same line. I’ll definitely repurchase once I run out." –ciennaaa
Available at Sephora for $28 (comes in 28 shades).
9. The Kulfi Kajal Eyeliner, enriched with aloe vera and vitamin E, glides on effortlessly and blends seamlessly. Despite its creamy texture, it delivers intense pigment and long-lasting wear. Say goodbye to raccoon eyes for good!
Kulfi Beauty is a small business owned by South Asian women, dedicated to celebrating and empowering the South Asian community through representation of their beauty and culture. Fun fact: kulfi is a popular South Asian frozen dessert!
Promising review: "Finding an eyeliner that’s both easy to apply and long-lasting has been a challenge, but this one is a dream. It glides on smoothly and delivers rich pigment. I’m completely hooked!" –Sri R.
Available at Kulfi Beauty for $20 (comes in five shades).
In celebration of APAHM, explore some of our favorite products from Asian-owned brands that we’re currently obsessed with.
10. The vegan and cruelty-free Poreless Putty Primer by E.l.f. smooths skin texture, minimizes pores, and creates a velvety base for flawless makeup application. Enriched with Squalene, it also hydrates and nourishes your skin while prepping it for glam.
11. An Elizabeth Mott eye primer that prevents creasing, ensuring your meticulously applied multi-shade eyeshadow and liner look stays flawless all day.
12. The Maybelline SuperStay Matte Liquid Lipstick features a highly pigmented, long-wearing formula that truly lives up to its name👏stays put👏. Now you can enjoy your coffee without constantly reapplying your lipstick.
13. The Brow Freeze Styling Wax by Anastasia Beverly Hills keeps your brows sleek and laminated throughout the day. Just use a spoolie or brow brush to apply a tiny amount and style your brows into your preferred shape!
Note: The recommended applicator is sold separately.
Promising review: "By far the best brow wax I’ve ever used, and I’ve tested many. My brows stay in place all day, no matter what. A small amount is all you need—overdo it, and you’ll get flakes and residue. If my hair messes up my brows, I just fix them with my finger and they stay put. 11/10 stars." —gothbutnot
Available at Sephora for $23.
14. The Physician's Formula Butter Bronzer delivers a sun-kissed glow that your high-SPF sunscreen might be blocking. Perfect for achieving that natural, bronzed look.
15. The stunning Glossier Cloud Paint, a beloved gel-cream blush with buildable color and a lightweight formula that delivers a natural, flushed-cheeks glow (without anyone actually pinching you!).
You can also save by buying the Cloud Paint as a duo!
Promising review: "For years, I’ve searched for a blush that mimics the natural flush I get after a workout. Others were either too red or too pink, looking unnatural. I tried Storm and was concerned it might be too dark for my light-medium skin, but it’s perfect! It blends flawlessly, creating a healthy, natural glow that looks like my own skin, not makeup. The texture is unique—unlike any cream or liquid blush I’ve tried. It spreads evenly with fingers or a brush, and you can’t overdo it." –Glossier Customer
Available at Glossier for $18 (comes in eight shades).
Learn more about the Glossier Cloud Paint in our full review.
16. A pair of Lovoir winged eyeliner stamps for anyone who struggles with traditional liquid eyeliner (like me). This tool eliminates the hassle of creating and redoing your cat-eye, saving you time and frustration.
17. The Uoma Beauty Say What?! Foundation merges makeup and skincare to deliver a soft-matte finish that’s never cakey. Hydrating, blurring, and lightweight, it’s perfect for all-day wear.
Uoma Beauty is a small business founded by Nigerian-born makeup expert Sharon Chuter, dedicated to creating inclusive makeup for all skin tones. This foundation was developed using the Fitzpatrick Scale, which measures how skin tones react to sunlight. Each shade’s formula is tailored to match your skin’s unique needs, ensuring a product you’ll love and repurchase.
Promising review: "I chose this foundation for my wedding after seeing it on TikTok. After testing it, it’s now my all-time favorite. The blend, color match, and longevity are flawless. Absolutely amazing!" –Makenna S.
Available at Uoma Beauty or Nordstrom for $39 (comes in 51 shades).
18. The Wet n' Wild MegaGlo Highlighter is perfect for anyone who believes you can never have too much radiant, luminous glow on your skin (at least, that’s my philosophy!).
Promising review: "I purchased this a week ago, and it’s easily the BEST highlighter I’ve ever used. I’ve received countless compliments on my glowing, healthy-looking skin. It provides a natural, radiant finish that’s simply stunning." –Michele
Available on Amazon for $9+ (comes in five shades).
19. Alternatively, the Super Glowy Gel Highlighter by Saie is perfect for those who favor a liquid formula over powder. Use it on classic highlight areas like cheekbones and the bridge of your nose, or mix it into your foundation for an overall luminous, radiant look!
Promising review: "I’m completely obsessed with this product. I was initially skeptical, thinking it was overhyped, but it absolutely lives up to the hype. I applied a thin layer, followed by a light foundation, and my skin has never looked better. It gives a dewy glow without making me look greasy. As someone with combination skin that gets oily in the T-zone and cheeks, I wore it to a beachside concert, and my skin stayed flawless all night!" –desisanchez
Available at Sephora for $15+ (comes in two sizes and shades).
20. The NYX lip pencil is versatile—use it to outline and define your lips or apply it all over for a pop of color.
21. The Maybelline Sky High mascara is perfect for anyone aiming to achieve dramatic length and volume for their lashes. While one coat delivers impressive results, multiple coats will give you those unbelievable, 'are-these-real?' lashes.
22. The Live Tinted Huestick Corrector uses orange pigments to neutralize blue and purple undertones in dark circles and blemishes. Apply it beneath your concealer or foundation and witness the transformation!
This 4-in-1 multi-stick also doubles as a lip, cheek, and eye tint when applied over your concealer or foundation. Versatility at its finest!
After her viral red lipstick hack for under-eye circles in 2015, Deepica Mutyala launched her small business, Live Tinted. The Huestick, their debut product, is the first multi-stick with clean ingredients designed to neutralize dark circles, spots, and hyperpigmentation. It’s enriched with hyaluronic acid, squalane, and vitamins C and E.
Promising reviews: "I adore every Huestick! My top pick is Perk. I use it as a blush, eyeshadow base, and lipstick—it delivers the perfect natural flush. Rise is my go-to for an eyeshadow base, and Origin is ideal for color correcting. These are fantastic!" –Alisha U.
Available at Live Tinted or Ulta for $24 (comes in five shades).
23. The Beauty Bento Bouncy Eyeshadow Trio by Kaja — a compact stack of gorgeous shadows that saves space in your makeup bag.
Promising review: "This is hands down one of my all-time favorite products. The shimmer shades are buttery smooth and incredibly pigmented! If you’re thinking about buying one, go for it—but I’d recommend sticking to the all-shimmer options." –Rosewater
Available at Sephora for $26 (comes in 11 shade combinations and finishes) or on Amazon for $26 (available in 13 shade combinations and finishes).
24. The NYX Professional Wonder Stick is a dual-ended product that simplifies concealing and contouring, helping you achieve a brightened, sculpted look in no time.
25. The Color Riche Lipstick by L'Oréal Paris offers a creamy, luxurious feel with rich pigmentation. Infused with argan oil and vitamin E, these lipsticks keep your lips hydrated and free from dryness or flakiness (thankfully!).
26. The Fenty Beauty Pro Filt'r Soft Matte Powder Foundation works as both a setting powder for liquid foundations and a standalone foundation. Say goodbye to photo flashback!
Promising review: "This powder delivers a flawless, airbrushed finish without looking cakey or drying out the skin. It reminds me of the MAC Studio Fix powder foundation, but even better. The Fenty hydrating foundation was my holy grail for combo skin, but this powder might just take its place. It holds up well under a mask—while there’s some transfer, my face still looks nearly flawless after a seven-hour shift. I’ve never been a huge fan of powder foundations, but this one is a game-changer. A must-try!" —makaylax97
Available at Sephora for $38 (comes in 50 shades)
27. The L'Oréal Paris True Match Lumi Glotion can be used alone or mixed with any base product, like moisturizer or foundation. That radiant glow? It’s not from a facial—it’s from your quick, half-asleep makeup routine.
28. The Milani 3-in-1 Facial Spray primes, sets makeup, and refreshes your skin on those exhausting days when even coffee can’t save you. A quick spritz delivers hydration without ruining your morning makeup.
Now's the perfect time to showcase all your latest makeup acquisitions simultaneously! Who needs moderation anyway?
This post's reviews have been condensed and clarified for better readability.
