Buzz
1. NYX Matte Lipstick in Perfect Red is your go-to choice for instantly feeling bold and polished, ready to take on anything. Embrace your inner Audrey Hepburn with a dramatic touch!
2. Stila's Glitter & Glow Liquid Eye Shadow is a fast way to elevate your everyday look with a dash of glamour—because life is too short not to shine, and your eyes will glimmer forever.
3. Peripera Ink Velvet Lip Tint gives your lips a soft, petal-like burst of color that's long-lasting, weightless, and bold. Even as it fades, it leaves behind a lovely stain. Their new Rosy Nude shade is the perfect everyday hue. Who has time for precise lip liners and flawlessly applied lipstick anyway?
4. Essence's Lash Princess Mascara lengthens and gives you those dreamy, fluttery lashes you dream of in just a few swipes! You'll frame your peepers so prettily and effortlessly, you'll wanna take a ton of pics for proof.
5. Maybelline Lip Lifter Gloss is not only super hydrating but also enhances your lips, making them look plump and adding color so you can wear them alone or over lipstick. Flaky, washed-out lips? No thanks!
6. BYO Blush is a unique color-changing blush oil that reacts to your skin's pH and adjusts to match your natural tone! You’ll get a beautiful flush with your very own perfect shade. No need to worry about whether the blush complements your outfit for the day. Made with skincare ingredients, you can even *gasp* sleep in it and wake up with glowing skin!
Youthforia is a woman-owned small business dedicated to creating makeup so good for your skin that you can wear it overnight. Founder Fiona Co Chan even tested the blush by sleeping in it for two months! They're passionate about being eco-friendly, avoiding fossil fuels and harmful toxins in their products.
If two people with the same skin tone use the blush, they'll each get a slightly different color! How cool is that? This blush contains 20 plant-based, antioxidant-rich oils that nourish the skin. It's long-lasting, suitable for all skin types, and fragrance-free, vegan, and cruelty-free.
Promising review: "Dewy and glowy. I tried it over makeup and it initially appeared as a bright pink, but settled into a lovely flushed glow. I had my little sister try it, and the color changed on her too. It lasted a really long time on her, and the texture was smooth and easy to blend." —Summer
Get it from Youthforia for $36.
7. The Flick Stick by Lovoir eyeliner stamp gives you perfect winged eyeliner every time. No more spending forever getting your cat eyes just right. Time is precious! With these stamps, you’ll have flawless wings, compliments, and be ready to go in no time.
8. L'Oréal Lumi Glotion simplifies your routine by allowing you to ditch foundation + concealer. The glow-enhancing lotion illuminates all over and gives a tint of color to your skin for a natural-looking glow. Perf for when it's too much to put on foundation everyday.
9. Son & Park Beauty Filter Cream is one of my personal favorites for giving skin a glow that looks like you've applied a real-life filter. Infused with pearl and flower extracts such as rose and jasmine, it moisturizes, evens out skin tone, and controls sebum. It’s the ultimate quick pick-me-up for radiant, dewy skin that’s as luminous as the moon 🌙.
This cream makes a fantastic base for makeup or can be worn alone for a natural, everyday glow!
Promising review: "It really does create that 'filter' effect, adding a subtle iridescent shimmer that smooths pores and gives my skin a lustrous feel. A little goes a long way, and it feels amazing beneath foundation. It doesn’t make my skin oily, just soft and smooth. I absolutely love this cream!" —Mary M.
Get it from Soko Glam for $32.
10. Dear Dahlia Dream Velvet Lip Mousse has a unique whipped texture that feels like a cloud, offering a soft-focus finish perfect for lips, cheeks, and eyes for a gorgeous monochromatic look! Infused with dahlia flower, the shades smell delightful. You’ll feel like royalty every time you apply it.
Dear Dahlia is a luxury vegan K-beauty brand founded by an Asian woman, inspired by the dahlia flower, dedicated to enhancing each woman's natural elegance, authenticity, and timeless beauty.
These lipsticks stand apart from other liquid lips—they’re lighter and airier, while still providing long-lasting matte color that flatters all skin tones. I need them all!
Get it from Dear Dahlia for $31 (available in 18 shades).
11. Kulfi Kajal Eyeliner offers a creamy smooth glide with long-lasting, smudge-proof color, so you just need to line your eyes and you’re good to go. A total holy grail product, it also contains aloe vera and vitamin E to moisturize and provide antioxidant benefits. No more running eyeliner! Whoop-whoop!
Kulfi Beauty is a South Asian woman-owned small business that created Kulfi to empower the South Asian community by promoting representation in the beauty industry. They saw a lack of South Asian representation in beauty products and the need for makeup suited for South Asian skin tones. It’s a journey to rediscover the joy of makeup and to reclaim beauty. Fun fact: "Kulfi" is a popular South Asian ice cream!
Promising review: "I love this eyeliner. It applies so smoothly and stays put once it sets!" —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
12. TruSkin Naturals Vitamin C Serum combines hyaluronic acid and vitamin E with vitamin C to help brighten dark spots and sunspots. Reviewers also mention it helps reduce breakouts and lighten dark circles, so even if you skip makeup altogether, your skin will still look amazing.
13. Ilia Super Serum Skin Tint is a true game-changer for your skin. Combining the benefits of skincare, makeup, and sun protection, this formula uses hyaluronic acid and niacinamide to smooth skin, even out the tone, and add a plumping effect. It provides a lightweight, dewy finish with light coverage and SPF 40—perfect for everyday wear!
This formula is free of silicone, fragrance, oil, and is noncomedogenic, making it safe for sensitive skin. To apply, dispense a quarter of a dropper onto your hand and treat it like a serum. The shade may appear lighter upon first application but will adjust to its true color within 30–60 seconds. Natural separation may occur because it’s silicone-free, but don’t worry, it’ll blend seamlessly on your skin. Plus, the bottle is recyclable! Learn how to here.
Promising review: "This makes my skin look naturally glowing. I love that it has SPF 40! It's a clean formula that leaves my skin hydrated, fresh, and dewy without any irritation. It goes on so easily and a little bit goes a long way. I'm really happy with this purchase and will likely buy it again. Totally worth the price." —Jessica
Get it from Ilia for $48 (available in 28 shades).
14. EM Cosmetics Tinted Lip Luminizer is the ultimate three-in-one product: a cruelty-free lipstick, lip balm, and gloss. It melts into your lips, adapts to your natural lip color, and gives a soft wash of color with a hint of glow. Packed with hyaluronic acid and vitamin E, it hydrates your lips, making it your new go-to product!
I love how this shade gives my lips a natural glow, making them look like I applied highlighter—even though I didn’t!
Promising review: "This lip product has such a unique quality! It gives my lips a healthy, plump look that still appears completely natural." —Sydney
Get it from EM Cosmetics for $22 (available in five shades).
15. Besame Cosmetics Black Cake Mascara takes inspiration from the 1920s and offers a 3-in-1 product: mascara, eyeliner, and eyebrow filler. It comes in a recyclable and reusable tin, making it a sustainable choice with great versatility.
Besame Cosmetics, a family-owned company from California, offers cruelty-free products crafted for sensitive skin. They focus on creating long-lasting items with minimal waste.
This special formulation is perfect for sensitive eyes. The water-activated product solidifies into a “cake,” preventing bacterial growth once it dries. Made from a natural wax, it adapts to the skin and lashes, ensuring no flaking, peeling, or clumping.
Promising review: "I’ve always struggled with regular mascaras, especially with glasses. I’ve never had issues with this one—it stays put and looks amazing. I use it as both eyeliner and mascara, and it doesn’t get goopy. It’s the perfect product!" —Nishtha
Get the set from Besame Cosmetics for $25.
16. IT Cosmetics CC+ Cream nourishes the skin with collagen, peptides, and hyaluronic acid. It provides FULL matte coverage, minimizing pores and imperfections, while brightening, hydrating, and protecting with SPF 50+. The result? A fresh, glowing complexion that’s ready for anything.
This cream does the work of a serum, primer, concealer, sunscreen, and day cream in one. It tackles hyperpigmentation and redness. The skin-loving formula features snail secretion, collagen, peptides, and hyaluronic acid, all contributing to a smoother, more supple skin texture. Extracts from lemon, orange, olive, and honeysuckle brighten and even out skin tone over time. Plus, it shields from sun damage. Check out more of the best tinted moisturizers here!
Promising review: "The coverage is flawless, hydrating, and provides excellent SPF protection. It doesn’t smudge and stays in place all day without creasing or making my T-zone greasy." —ScarletSA
Get it from Sephora for $39 (available in 12 shades).
17. Avarelle acne patches (also available in extra large) are a must-have these days, especially if you're not in the mood to apply concealer over your pimples. Just apply these patches and not only will your pimples disappear, but they will blend seamlessly into your skin, essentially functioning as a concealer. Additionally, they help prevent you from picking at your blemishes.
Customers say the patches blend perfectly with their skin tone, making it easy to wear them throughout the day!
Promising review: "I’ve been using these for over a month now and I’m obsessed. They are so thin and blend seamlessly into my freckled face. I've even worn them out in public because I didn’t realize they were on after a quick mirror check before leaving the car! Not only do they help clear out the skin underneath, but they also prevent me from touching my face. I have this bad habit of running my hands over my face when I'm stressed. Now, whenever I notice that, I put these patches on, and because they stick so well, I can leave them alone and stop touching my face." —MelsBells
Get a box of 40 round patches for $8.49, or a box of 8 extra-large patches for $8.50, both from Amazon.
18. Undone Beauty Lip to Cheek 3-in-1 Cream Palette is a versatile product that tints both your lips and cheeks with a subtle, dewy flush of color. The texture is lightweight, blendable, and buildable. The palette is divided into three sections, ranging from sheer to opaque, so you can choose your desired intensity for the day. Thanks to the natural coconut infusion, it leaves your skin looking radiant and healthy.
19. Stila Stay All Day Liquid Lipstick offers long-lasting wear without the need for constant reapplication. You'll reach for this one for its impressive staying power. It has a matte finish that feels creamy, so your lips stay hydrated thanks to vitamin E and avocado oil, without drying out.
20. Pronexa Eyelash Growth and Brow Serum helps nourish your lashes and brows for a healthier, stronger look. They appear longer and more defined, even without mascara, for those days when you're too lazy to apply some.
21. Dr. Gio Brightening Cushion Foundation blends skincare and makeup seamlessly, providing buildable coverage while moisturizing and soothing skin with ingredients like hyaluronic acid, collagen, cica, tea tree, and vitamin C. With SPF 50+ (yes, 50+!!), it’s incredibly easy to apply and delivers a luminous, water-light finish—no cakey look in sight because your skin shouldn't feel like a crumbly birthday cake.
Dr. Gio Cosmetics is a trailblazing small business, proudly claiming the title of the first Black woman-owned K-beauty brand. Operating out of Seoul, the brand was created to diversify K-beauty and make it more accessible to people of color, who have historically struggled to find deeper shades for cushion compacts. The product preserves all the beloved features of cushion foundations but now offers them in a more inclusive shade range.
Get it from Dr. Gio Cosmetics for $34.99 (available in six shades).
22. Beauty Bakerie Matte Lip Whip ensures that you’ll have bold, long-lasting, and smudge-resistant lips to complete your look. No need to worry about transfer onto food or clothing — just swipe it on and go!
Beauty Bakerie is a Black-owned business, and their Lip Whip product is both vegan and cruelty-free.
Promising review: "I purchased my first Lip Whip over a year ago and instantly fell in love with it, so when I saw a sale at Beauty Bakerie, I couldn’t resist buying another! The long-wearing formula is what really stands out! It lasts through most meals, is transfer-proof within minutes of application, and when it does fade, it fades gradually, so you won't have to reapply constantly throughout the evening. These are by far the best liquid lipsticks I’ve ever purchased from any brand, and I’m definitely planning to buy more Lip Whips soon!" —Eleni
Get it for $20 from Beauty Bakerie (available in 15 shades).
23. Etude House Bling Bling Eye Stick allows you to effortlessly achieve vibrant and enduring eye color that makes your eyes truly stand out. Its soft and creamy texture provides moisture to the delicate eye area, while the radiant shades reflect the light perfectly for an eye-catching glow.
24. Maybelline Dream BB Cream magically adapts to your unique skin tone, offering two beneficial formulas packed with hydration, SPF 30 (because sunscreen is essential, folks!), acne-fighting salicylic acid, and the ability to smooth out imperfections while giving your skin a light coverage and natural, oil-free glow. Now that's truly a ~dream~ come true.
The pink "Fresh" BB cream smoothens, brightens, and nourishes your skin with a refreshing water-based gel formula. It also blurs pores and reduces redness, leaving behind a dewy finish without oil.
The blue "Pure" BB cream targets blemishes with 2% salicylic acid, while also hiding imperfections, clarifying, and smoothing your skin. It's oil-free and non-comedogenic. I've tried both!
Promising review: "My skin is prone to breakouts, but this is lightweight and doesn’t clog my pores at all, even in hot, sweaty conditions. It can be worn all day without becoming a mess on oily skin, and it provides moisture for drier areas, too. The coverage is superb yet light, the color stays true, and it feels amazing on my skin. It’s like I’m not wearing any foundation at all—it feels clean." —WindRider
Get them from Amazon: the pink "Fresh" for $5.99+ (available in five shades), and the blue "Pure" for $6.49+ (available in four shades).
25. Maybelline SuperStay Matte Liquid Lipstick makes an impactful statement and gives you a fully polished look, even when you're keeping it casual. Plus, it lasts so long, you won't need to touch it up 😉.
Promising review: "This really won’t come off unless you use a strong makeup remover. It can feel a bit drying, but a quick layer of lip gloss or ChapStick after it dries helps. It’s highly pigmented and possibly the best liquid lipstick I’ve tried, and certainly the least expensive. I’m buying a second one after just two days of using the first." —NJRO
Get it on Amazon for $7.98+ (available in 45 shades).
26. The Balm Mad Lash Voluminous Mascara offers full volume without the need for complicated steps like curling and applying multiple mascaras. It’s water-resistant, doesn’t clump, lengthens lashes, and adds dimension all at once. What else could you need?
27. Glossier Boy Brow Gel enhances your brows by thickening, shaping, and adding color all in one product. No need for multiple products anymore! Infused with organic waxes for flexible hold, olive oil for nourishment, and collagen to condition, you’ll have full, natural-looking brows in no time. Brows need attention too!
We love this at Mytour! Check out our detailed review of Glossier Boy Brow (#5). This gel is free from alcohol, fragrance, and parabens. It’s also cruelty-free, hypoallergenic, and tested by ophthalmologists and dermatologists.
Promising review: "By far the best brow product I’ve ever used. The formula isn’t crunchy, it doesn’t have a weird smell, and it doesn’t smudge. It gives my brows a look I never thought was possible. This product adds volume and thickens my brows perfectly. I’ve recommended Boy Brow to everyone I know!" —Jade
Get it from Glossier for $16 (available in five shades).
28. Etude House Water Gel Tint hydrates your lips with soapberry extract and provides a full, lasting tint, leaving your lips with vibrant color that lasts all day. You won’t have to worry about it fading away. Plus, how cute is the ice cream-inspired packaging?
29. Maybelline Cheek Heat Gel-Cream Blush is oil-free and water-based, leaving your cheeks with a soft, fresh, and dewy finish perfect for daily wear!
The reviews for this post have been shortened and clarified.
