Buzz
1. NYX Matte Lipstick in Perfect Red is the ultimate go-to for instantly elevating your look with a bold, confident vibe. Embrace your inner Audrey Hepburn and make a statement with this timeless red!
2. Stila's Glitter & Glow Liquid Eye Shadow effortlessly transforms your look with a touch of sparkle, because every day deserves a little glamour and your eyes deserve to shine endlessly.
3. Peripera Ink Velvet Lip Tint delivers a soft, velvety finish with a bold yet lightweight feel, offering a long-lasting petal-inspired hue. Even as it wears off, it leaves a charming tint. The new Rosy Nude shade is ideal for everyday wear, perfect for those who prefer effortless beauty over meticulous application.
4. Essence's Lash Princess Mascara creates long, voluminous lashes with just a few strokes, giving you that coveted fluttery look. It effortlessly enhances your eyes, making them so captivating that you'll want to capture the moment in photos.
5. Maybelline Lip Lifter Gloss deeply hydrates while giving your lips a fuller, more vibrant appearance. Perfect for wearing solo or layered over lipstick, it banishes dryness and dullness for a fresh, polished look.
6. BYO Blush is a unique color-adjusting blush oil that transforms based on your skin's pH, creating a custom shade tailored just for you. This means no more worrying about matching your blush to your outfit—it’s always perfect! Packed with skincare benefits, you can even sleep in it and wake up with healthier, glowing skin.
Youthforia, a woman-owned small business, creates makeup designed to be so skin-friendly you can wear it overnight. Founder Fiona Co Chan even tested the blush by sleeping in it for two months! Committed to sustainability, they avoid fossil fuels and harmful toxins in their products.
Even with the same skin tone, this blush adapts uniquely to each person, offering a personalized hue. Infused with 20 plant-based, antioxidant-rich oils, it nourishes skin while being long-lasting, suitable for all skin types, and free of fragrance, vegan, and cruelty-free.
Promising review: "It gives a dewy, radiant finish. I applied it over makeup, and it started as a vibrant pink before settling into a natural, flushed glow. I even had my sister try it to see the color change, and it stayed put for hours. The texture is smooth and blends effortlessly." —Summer
Available at Youthforia for $36.
7. The Flick Stick by Lovoir eyeliner stamp ensures flawless winged eyeliner in seconds, eliminating the frustration of multiple attempts. Save time, achieve stunning cat eyes, and step out confidently to receive endless compliments.
8. L'Oréal Lumi Glotion streamlines your beauty routine by replacing foundation and concealer. This illuminating lotion adds a radiant tint to your skin, creating a natural, dewy glow. It's the ideal solution for days when a full foundation feels like too much effort.
9. Son & Park Beauty Filter Cream is a personal favorite that brightens skin with pearl and floral extracts like rose and jasmine, creating a real-life filter effect. It hydrates, evens skin tone, controls oil, and delivers a radiant glow, making your skin look as luminous as the moon 🌙.
This cream works beautifully as a makeup base or on its own for a radiant everyday look!
Promising review: "This cream truly creates a 'filter' effect, with a subtle iridescent shimmer that blurs pores and leaves skin looking luminous. A small amount goes a long way, and it feels amazing under foundation. It keeps my skin soft and smooth without any greasiness. I absolutely adore this cream!" —Mary M.
Available at Soko Glam for $32.
10. Dear Dahlia Dream Velvet Lip Mousse features a whipped, cloud-like texture and a soft-focus finish, perfect for lips, cheeks, and eyes to create a stunning monochromatic look. Infused with dahlia flower extracts, it smells divine and makes you feel like royalty with every application.
Dear Dahlia, a luxury vegan K-beauty brand founded by an Asian woman, draws inspiration from the dahlia flower. It celebrates natural elegance, authenticity, and timeless beauty, offering products that enhance every woman's unique charm.
These lip mousses stand out with their lightweight, airy texture, delivering long-lasting matte color that flatters all skin tones. I can't get enough of them!
Available at Dear Dahlia for $31 (comes in 18 shades).
11. Kulfi Kajal Eyeliner offers a smooth, creamy application with long-lasting, smudge-proof color. Enriched with aloe vera and vitamin E, it moisturizes and protects your skin while delivering a flawless finish. Say goodbye to smudged eyeliner and hello to perfect lines!
Kulfi Beauty, a South Asian woman-owned small business, was founded to empower the South Asian community by addressing the lack of representation in the beauty industry. The brand celebrates South Asian skin tones and redefines beauty with joy and inclusivity. Fun fact: "kulfi" is a popular South Asian ice cream!
Promising review: "This eyeliner is amazing. It glides on smoothly and stays put without smudging!" —Laura
Available at Kulfi Beauty for $20 (comes in five shades).
12. TruSkin Naturals Vitamin C Serum combines hyaluronic acid and vitamin E to enhance the effects of vitamin C, effectively reducing dark spots and sun damage. Reviewers also praise its ability to prevent breakouts and diminish dark circles, making it perfect for those who prefer to skip makeup and showcase glowing skin.
13. Ilia Super Serum Skin Tint is a multitasking marvel for your skin, combining skincare, makeup, and SPF 40 protection. Infused with hyaluronic acid and niacinamide, it evens skin tone, smooths imperfections, and delivers a lightweight, dewy finish with light coverage. Perfect for daily wear!
This product is silicone-free, fragrance-free, oil-free, noncomedogenic, and suitable for sensitive skin. Apply a quarter dropper to your hand and use it like a serum. Note that the shade may initially appear lighter but adjusts to its true color within 30–60 seconds. Natural separation may occur due to the absence of silicone, but this is normal and resolves upon application. Plus, the bottle is recyclable! Learn more here.
Promising review: "This gives my skin a natural, luminous glow. I love the SPF 40 and the clean formula that keeps my skin hydrated, plump, and radiant. It feels like it’s improving my skin, not just covering it up. It’s gentle, fragrance-free, and applies effortlessly. A little goes a long way, and it’s worth every penny. I’m thrilled with the results!" —Jessica
Available at Ilia for $48 (comes in 28 shades).
14. EM Cosmetics Tinted Lip Luminizer is a versatile, cruelty-free product that combines lipstick, balm, and gloss. It adapts to your lip tone, providing a sheer, glowing tint while hydrating with hyaluronic acid and vitamin E. You’ll find yourself reaching for it constantly!
I adore the radiant effect it imparts to my lips, creating a highlighted appearance effortlessly!
Promising review: "This product boasts a unique and exceptional quality! It delivers a naturally plump and healthy look to your lips." —Sydney
Available at EM Cosmetics for $22 (comes in five shades).
15. Besame Cosmetics Black Cake Mascara draws inspiration from the 1920s and serves as a versatile product for mascara, eyeliner, and eyebrow enhancement, all housed in an eco-friendly, reusable tin! It's a triple win.
Based in California, Besame Cosmetics is a small, family-run business specializing in cruelty-free beauty products designed for sensitive skin. Their offerings are celebrated for their durability and eco-friendly approach, minimizing waste.
Specifically crafted for sensitive eyes, this water-activated product transforms into a solid “cake” upon drying, preventing bacterial growth. Made from a natural wax, it flexes with your skin and lashes, ensuring no flaking, peeling, or clumping.
Promising review: "Regular mascaras often cause me trouble, especially with my glasses. This one, however, is a game-changer. I apply it with setting spray instead of water, and it works perfectly as both eyeliner and mascara. It stays put, looks fantastic, and never gets messy. I’m absolutely in love with this product!" —Nishtha
Purchase the set from Besame Cosmetics for $25.
16. IT Cosmetics CC+ Cream is enriched with collagen, peptides, and hyaluronic acid to nourish your skin. It delivers FULL matte coverage, minimizes pores and imperfections, brightens, hydrates, and provides SPF 50+ protection. The result? A radiant, plump complexion that’s ready to conquer the day.
This multi-tasking cream combines the benefits of serum, primer, concealer, sunscreen, and day cream. It effectively reduces hyperpigmentation and redness while improving skin texture. Its nourishing formula features snail secretion, collagen, peptides, and hyaluronic acid, which enhance skin elasticity and smooth out wrinkles. Brightening extracts like lemon, orange, olive, and honeysuckle help even out skin tone over time, all while offering sun protection. Discover more about the best tinted moisturizers here!
Promising review: "The coverage is flawless, hydrating, and provides excellent SPF protection. It stays put all day without smudging, creasing, or making my T-zone overly oily." —ScarletSA
Available at Sephora for $39 (comes in 12 shades).
17. Avarelle acne patches (also available in extra large) are an essential skincare item, perfect for those days when you can’t be bothered to cover blemishes with concealer. Simply apply them, and they not only make pimples disappear but also blend seamlessly, doubling as a natural concealer. They also help you resist the temptation to pick at your skin.
Reviewers rave about how these patches blend so well with their skin that they can wear them all day without anyone noticing!
Promising review: "I’ve been using these patches for the past six weeks, and I’m absolutely obsessed. They’re incredibly thin and blend perfectly with my freckled skin...I’ve even worn them out in public twice because, during my last-minute mirror check, I couldn’t even tell they were on! While they do an excellent job of clearing out impurities, their biggest benefit for me is stopping me from touching my face. When I’m stressed, I tend to absentmindedly touch my face and jawline. Now, whenever I catch myself doing that, I apply these patches to any problem areas. Since they’re thin and adhere so well, I can leave them alone and stop touching my skin." —MelsBells
Get a box of 40 round patches for $8.49 or a box of 8 extra-large patches for $8.50, both available on Amazon.
18. Undone Beauty Lip to Cheek 3-in-1 Cream Palette adds a dewy, natural-looking tint to both your cheeks and lips. Its sheer, blendable, and buildable formula is divided into three sections, ranging from sheer to opaque, so you can customize your look. Infused with natural coconut, it nourishes your skin while enhancing its glow.
19. Stila Stay All Day Liquid Lipstick is a game-changer for those who hate constant touch-ups. Its long-lasting formula keeps your lips vibrant for hours. The matte yet creamy texture, enriched with vitamin E and avocado oil, ensures your lips stay hydrated and never feel dry.
20. Pronexa Eyelash Growth and Brow Serum works to nourish and strengthen your lashes, making them appear longer and more beautiful even without mascara—perfect for those days when you’re too lazy to apply makeup.
21. Dr. Gio Brightening Cushion Foundation combines skincare and makeup, delivering buildable coverage while hydrating and soothing your skin. Infused with hyaluronic acid, collagen, cica, tea tree, and vitamin C, it also provides SPF 50+ protection. Its lightweight, luminous finish is effortless to apply and never feels heavy or cakey (because your skin deserves better than a crumbly birthday cake look).
Dr. Gio Cosmetics is a small business proudly recognized as the first Black woman-owned K-beauty brand. Headquartered in Seoul, it was established to make K-beauty—known for revolutionizing cushion foundation—more inclusive and accessible for people of color, addressing the challenge of finding deeper shades in cushion compacts. This product retains all the beloved features of cushion foundations while offering a more diverse shade range.
Purchase it from Dr. Gio Cosmetics for $34.99 (available in six shades).
22. Beauty Bakerie Matte Lip Whip delivers bold, smudge-proof, and long-lasting color that completes your look effortlessly. You won’t have to stress about it transferring onto food, drinks, or clothes—just apply and enjoy!
Beauty Bakerie is a Black-owned brand, and its Lip Whip is both vegan and cruelty-free.
Promising review: "I purchased my first Lip Whip over a year ago and was instantly hooked. When I saw Beauty Bakerie had a sale, I couldn’t resist buying another! The long-lasting formula is truly exceptional. It stays put through meals, becomes transfer-proof within minutes, and fades gradually, so you rarely need to reapply. These are hands down the best liquid lipsticks I’ve ever tried, and I’m already planning to add more shades to my collection!" —Eleni
Get it for $20 from Beauty Bakerie (available in 23 shades).
23. Etude House Bling Bling Eye Stick offers a quick and effortless way to add long-lasting, eye-catching color. Its soft, creamy texture hydrates the delicate eye area, while the shimmering shades catch the light beautifully, making your eyes stand out.
24. Maybelline Dream BB Cream adapts to your skin tone, offering a blend of hydration, SPF 30 protection, and acne-fighting salicylic acid. It blurs imperfections, provides lightweight coverage, and leaves your skin with a natural, healthy glow—no oiliness in sight. Truly a dream come true!
The pink "Fresh" BB cream offers a smooth, brightening, and hydrating effect with its refreshing water-gel formula. It minimizes pores, reduces redness, and provides a dewy finish without any oily residue.
The blue "Pure" BB cream contains 2% salicylic acid to combat blemishes while concealing imperfections and refining your skin's texture. It's oil-free and non-comedogenic. I've personally tried both!
Promising review: "Despite my breakout-prone skin, this product is lightweight and doesn't clog my pores, even during outdoor activities in the heat. It stays intact all day without smudging on oily skin, while also hydrating dry patches. The coverage is impressive yet feels light, the color remains true, and it feels incredibly comfortable on my skin. It doesn't feel like traditional foundation—it just feels fresh." —WindRider
Available on Amazon: the pink "Fresh" version for $5.99+ (in five shades), and the blue "Pure" version for $5.99+ (in four shades).
25. Maybelline SuperStay Matte Liquid Lipstick delivers bold, long-lasting color that elevates your look, even with a casual outfit. Its staying power means no need for constant touch-ups 😉.
Promising review: "This product stays put until you use a strong makeup remover. While it can feel slightly drying, applying lip gloss or ChapStick once it dries solves the issue. The color payoff is incredible. It's arguably the best liquid lipstick I own, and it's also the most affordable. I loved it so much that I bought a second one just two days after getting the first." —NJRO
Available on Amazon for $7.98 (comes in 45+ shades).
26. The Balm Mad Lash Voluminous Mascara delivers incredible volume without the hassle of curling, layering multiple mascaras, or applying multiple coats. It’s water-resistant, prevents clumping, lengthens lashes, and adds dimension. Truly a mascara that does it all!
27. Glossier Boy Brow Gel enhances brows by thickening, shaping, and adding color in one simple step. No need for multiple products! Enriched with organic waxes for a flexible hold, olive oil for nourishment, and collagen for conditioning, it gives you naturally full and well-groomed brows. Because brows deserve some TLC too!
We at Mytour are big fans! Dive into our detailed review of Glossier Boy Brow (#5). This gel is formulated without alcohol, fragrance, or parabens. It’s cruelty-free, hypoallergenic, and has been tested by ophthalmologists and dermatologists.
Promising review: "Hands down, this is the ultimate brow product. The texture is smooth, not stiff, it has no odd scent, and it stays put without smudging. It transforms my brows into something I never thought possible. This product adds volume and thickness flawlessly. I’ve been raving about Boy Brow to everyone I know!" —Jade
Available from Glossier for $16 (comes in five shades).
28. Etude House Water Gel Tint keeps your lips hydrated with soapberry extract while delivering a vibrant, long-lasting tint. You won’t have to worry about the color fading throughout the day—this product has you covered. And let’s not forget the adorable ice cream-inspired packaging!
29. Maybelline Cheek Heat Gel-Cream Blush is oil-free and water-based, delivering a soft, fresh, and dewy finish perfect for everyday wear!
The reviews for this post have been edited for length and clarity.
