1. Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment is bound to become your go-to makeup essential. With a stunning range of matte, metallic, and shimmering shades, this versatile product can be applied anywhere for a vibrant pop of color that stays put all day.


This product is cruelty-free!
Danessa Myricks, a Black, woman-owned small business, is committed to crafting "a beauty world for everyone, regardless of race, age, or gender."
Promising review: "The pigmentation is stunning. I'm amazed by how long-lasting this formula is! I can wear it on my eyes for over 12 hours without any creasing, fading, or clumping (you know the struggle). The pink shades are perfect for cheeks and lips, blending effortlessly and melting into my lips. This product is incredibly versatile! I highly recommend exploring the shades and finishes to find your favorite. You won't regret it!" —AmberMarie8
Available at Sephora for $18 (33 shades to choose from).
2. Stila's Stay All Day Waterproof Liquid Eye Liner is a timeless favorite for good reason (boasting over 7,000 5-star reviews on Sephora and 18,000+ on Amazon!). Users rave about its ability to deliver a bold, smudge-proof look that truly lasts all day.


Promising review: "After 12+ hours of labor and an emergency C-Section, my eyeliner still looked flawless. My doctor even complimented me in the delivery room, saying, 'Let’s talk about that eyeliner — you look amazing!!'" —nattieknobs
Available at Amazon or Sephora for $23 (offered in three styles and eight colors on Amazon, and six colors at Sephora).
3. For those who love a great deal without compromising on quality, NYX's Epic Ink Liner is a steal at under $10! Praised for its ease of use and long-lasting wear, this liner has earned its legendary status with over 38,000 5-star ratings.


4. Fenty Beauty's highly sought-after Match Stix Matte Contour Skinstick is perfect for contouring beginners. Its lightweight formula ensures smooth blending, avoiding any dry or cakey finish, while its long-wearing properties keep you looking flawless all day. Bonus: it's vegan-friendly!


If Rihanna approves, so do we!
Promising review: "Finally, shades that complement African American skin tones! I initially tried this line to support Rihanna, but it quickly became a staple. The matte finish lasts at least eight hours without fading. While it’s not foundation, it works wonders for covering scars. As someone who travels frequently for work, I appreciate the magnetic packaging — it’s a lifesaver in a cluttered makeup bag." —JoWright
Available at Sephora for $28 (seven shades to choose from).
5. Glossier's Cloud Paint delivers a radiant, natural flush that lasts from day to night 🥰 Its creamy texture blends effortlessly, starting sheer for a subtle look but easily buildable for a more vibrant finish.


Promising review: "I was skeptical at first. As someone with olive undertones, finding the right blush shade can be tricky. I tried Dusk a month ago, and now I’m hooked! I’ve already purchased a backup and a new shade to experiment with. This product stays put for over 12 hours and leaves my skin feeling soft. Absolutely love it!" —K M.
Get it from Glossier for $18 (available in eight shades).
6. Estée Lauder's Double Wear Foundation deserves the tagline, "Choose from 56 stunning shades, and stay for the flawless, long-lasting matte finish." If you’re tired of your makeup disappearing by midday, this lightweight, oil-free formula will make you wonder how you ever managed without it.


Promising review: "During my 12-hour shifts in a hot, sweaty hospital, wearing a mask and shield, this foundation stayed flawless! Even after 12 hours, my face looked perfect. I’ll definitely repurchase and recommend it to friends. My forehead wasn’t greasy, and while there was some transfer on my mask, my face still looked amazing!" —Jenniferng182
Available at Sephora for $46 (56 shades to choose from).
7. Lancome's Lash Idôle Lash-Lifting and Volumizing Mascara is a game-changer for anyone who wants to elevate their look with just a few swipes. If you hate flaking or smudging, reviewers assure you this mascara will stay put all day.


8. Sephora Collection's Lipstories Lipstick offers surprisingly budget-friendly lip color that competes with luxury brands in terms of longevity — and it’s available in 40 gorgeous shades.


Promising review: "After years of buying $20 lipsticks, I finally found one I adore. I impulsively picked up Festival Lights, and it’s now my all-time favorite shade. While some metallic shades are overly sparkly, this one strikes the perfect balance and looks stunning! It lasted through an eight-hour shift, and I’m obsessed with the color. I’ll definitely repurchase and explore other shades next time!" —NonaiX
Available at Sephora for $9 (40 shades to choose from).
9. Nars Blush delivers a natural, rosy glow that lasts all day without looking overdone. Its ultra-fine powder blends seamlessly, allowing you to build color effortlessly. With shimmer, matte, and satin finishes, there’s a perfect shade for everyone.


Promising review: "Nars Orgasm blush complements my olive skin tone beautifully. Even during 12-hour shifts, it stays flawless without needing touch-ups." —Nickster11
Get it from Sephora for $30 (available in 15 shades).
10. Alternatively, Youthforia's BYO Blush adapts to your skin’s pH level, creating a custom, dewy hue that lasts all day. Enriched with antioxidants, it hydrates your skin while being fragrance-free and cruelty-free.

Youthforia, founded by Fiona Co Chan, focuses on creating makeup that’s skin-friendly — "so good you could sleep in it."
Promising review: "This product is absolutely incredible. It’s perfect for achieving the glass skin look: ultra-dewy yet long-lasting. I applied it at 4pm and woke up at 6am with it still intact! Initially, I thought I’d only use it on no-makeup days, fearing it might disrupt my base. But it blends effortlessly, feels lightweight, and gives my skin a plump, healthy glow. I’ve received so many compliments on my skin, not my makeup. I’m usually skeptical of hype, but this product truly lives up to it. There’s nothing else like it, and I can’t wait to see what Youthforia releases next!" —Lalita
Available at Amazon or Youthforia for $36.
11. Glossier's Stretch Concealer offers sheer, natural coverage that’s a far cry from heavy, cakey formulas. Use it on blemishes, dark circles, or uneven areas for a fresh, radiant look that stays flawless all day.


Promising review: "This is my holy grail concealer. It provides smooth, long-lasting coverage that’s sheer enough to look natural yet pigmented enough to hide redness, blemishes, and post-pregnancy dark spots. After 12 hours in air-conditioned work environments, my skin still looks fresh and crease-free, unlike other concealers I’ve tried. The texture is lightweight, blendable, and buildable, making it perfect for covering stubborn melasma. I love how I can achieve a flawless look with just skincare, sunscreen, and a touch of this magic product. Absolutely obsessed!" —Jennifer
Available at Glossier for $18 (12 shades to choose from).
12. Sephora Collection's Colorful Eyeshadow and Eyeliner Multi-Stick is perfect for adding a touch of shimmer to your lids, whether you prefer bold or neutral looks. Its creamy formula glides on smoothly without caking, and reviewers rave about its impressive staying power.


Promising review: "These are amazing! Perfect as eyeliner or eyeshadow. I’ve had my Taupe shade for years and have since added more colors to my collection. They truly last 12 hours without needing primer. I’ve used them for work, travel, and nights out, and while they’re long-lasting, they remove easily with makeup remover or micellar water." —alexarose
Available at Sephora for $14 (22 shades to choose from).
13. Charlotte Tilbury's Airbrush Flawless Longwear Foundation lives up to its name by delivering full, lightweight coverage that lasts all day. It’s also water- and humidity-resistant, making it suitable for all skin types.


Promising review: "This is my new holy grail foundation. I’ve tried countless foundations, but none compare to this one. I bought it for office wear after working from home, and it stays flawless for over 12 hours, even with my mask on and off and commuting in the subway heat. My mom FaceTimed me one evening and couldn’t believe how perfect my makeup still looked after a full day." —RobynLE
Get it from Sephora for $44 (39 shades available).
14. Fenty Beauty's Killawatt Freestyle Highlighter adds a radiant glow to your cheeks, collarbone, or any feature you want to accentuate, lasting all day.


This product is also cruelty-free!
Promising review: "I fell in love with this highlighter the moment I tried it! It lasts all day (I was glowing from 9am to midnight)! It’s now my go-to highlighter!" —Only1Bratt
Available at Sephora for $38 (offered in three color duos and a gold shade).
15. Anastasia Beverly Hills' Brow Wiz Ultra-Slim Precision Brow Pencil is a dual-ended tool featuring a retractable pencil and a spoolie. Use the spoolie to groom your brows and define their natural shape, then fill in sparse areas with the pencil for fuller, long-lasting arches.


Promising review: "This brow pencil is my absolute favorite. I’ve experimented with other brands but always return to this one. It stays put all day, even during my 12+ hour shifts, and still looks flawless by the end of the day. The color is perfect, and I love how it allows me to create fine, hair-like strokes for a natural look." —sarahb3388
Available at Amazon or Sephora for $23 (12 shades available).
16. Also, Refy's TikTok-famous Brow Sculpt Shape and Hold Gel ensures your brows stay perfectly styled all day. Its dual-ended applicator features a brush and comb, making it easy to achieve your ideal look without needing a brow appointment.


This product is cruelty-free!
Promising review: "This brow gel is incredible! My eyebrows stayed flawless for 12 hours, which completely amazed me. I’ve tried Soap Brows, Anastasia wax, and Benefit products, but none held my brows as well as this. I’ve finally found my holy grail brow gel!" —furmanjulie
Available at Sephora for $24.
17. Beauty Bakerie's Face Flour Baking Powder ensures your makeup stays in place all day, avoiding any melting or smudging. It also helps control excess oil, leaving you with a smooth, matte finish.


Based in San Diego, Beauty Bakerie is a Black, woman-owned small business specializing in cruelty-free makeup and skincare inspired by sweet treats.
Promising review: "I purchased this powder on a whim, and now I’m hooked. It sets my under-eyes perfectly, and I don’t experience creasing, even after 13-hour days. It works wonders for the rest of my face too, but my under-eyes were always a struggle. Not anymore. I recently ran out and tried another powder — big mistake. This one is truly unmatched. It works beautifully with both brushes and sponges, and a little goes a long way!" —Cat E.
Available at Amazon or Ulta for $24 (five shades available).
18. Alternatively, Urban Decay's All Nighter Long-Lasting Makeup Setting Spray keeps your makeup flawless from morning to night with just a few spritzes. Its lightweight formula works for all skin types, making it a must-have in your beauty routine.

This product is vegan and cruelty-free!
Promising review: "Listen to me — BUY THIS. Before heading out with friends, I sprayed this all over my face. Hours later, I fell down a flight of stairs, got a concussion, two black eyes, and spent eight hours in the ER. I cried, had a CT scan, blood drawn, and a tetanus shot. But my makeup? Still flawless. I can’t recommend it enough." —emmaaleee
Available at Amazon or Sephora for $15+ (three sizes on Amazon, two at Sephora).
19. Drunk Elephant's D-Bronzi Anti-Pollution Serum gives your skin an all-day glow without exposing it to harmful UV rays. It also shields your skin from pollution and environmental stressors, which can cause long-term damage. Just a few drops will make you look like you’ve spent the weekend at the beach, even if you’ve been lounging on the couch.

Promising review: "Drunk Elephant has outdone themselves again. I bought this as soon as it launched. As someone with fair skin, I was initially worried about the product’s color, but it blends beautifully, giving a natural, sun-kissed glow. I’ve used it mixed with both my skincare and CC cream, and it works perfectly either way. Just one pump is enough. With makeup, it adds a subtle, healthy glow without altering the color or causing streaks. Unlike other bronzers, it doesn’t turn orange or streak. I wore it for over 12 hours in the heat while chasing kids, and it didn’t budge or transfer. Plus, it has amazing skincare benefits! I can’t recommend it enough." —MissFeliciaM
Available at Sephora for $36.
20. Smashbox's bestselling Photo Finish Primer is a must-have for creating the perfect base. Its lightweight texture, velvety feel, and long-lasting formula make it a favorite among makeup enthusiasts.


Promising review: "This primer is a game-changer! My skin is extremely oily, but since I started using Smashbox primer, my foundation stays flawless. Even after a 12-hour shift, my coworkers always ask how my makeup stays so fresh. I highly recommend this product!" —shannarn2011
Available at Sephora for $14+ (two sizes available).
21. Bobbi Brown's Under Eye Corrector is a must-have for anyone battling dark circles. This lightweight, waterproof cream comes in 10 shades to neutralize under-eye discoloration and keep you looking refreshed all day.


Promising review: "As someone with severe genetic dark circles, this product has been a lifesaver. I use the Peach shade, and it neutralizes the darkness beautifully. Even without concealer, the difference is striking. I apply it by dabbing around my eyes with my fingers, which warms the product and makes it creamy. Once set, it doesn’t budge or crease, even after 8+ hours of wear." —vorfreude
Available at Sephora for $32 (10 shades to choose from).
22. Urban Decay's 24/7 Glide-On Waterproof Eyeliner Pencil lets you create any look, from sharp lines to smoky eyes, with long-lasting results. The stunning color range also allows for blending and dramatic effects.


Don’t forget a sharpener!
Promising review: "I’m obsessed with this eyeliner! I wore it to a pool party, got thrown in the water, and it didn’t smudge or run at all. The color is stunning, and it’s now my go-to eyeliner. I’ll never buy another brand because this one is perfect. It’s incredibly easy to apply and stays put for 12–15 hours without setting spray. I can’t recommend it enough!" —makeuplizard
Available at Amazon or Sephora for $22 (29 shades on Amazon, 33 at Sephora).
23. Tower 28's SunnyDays SPF 30 Tinted Sunscreen Foundation evens out your skin tone while providing sun protection. It’s a multitasker that eliminates the need for multiple layers, making it perfect for summer.


Remember to reapply sunscreen throughout the day if you’re spending time outdoors!
Tower 28, founded by Amy Liu, who has battled eczema, focuses on sensitive skin-friendly products. All items are vegan and cruelty-free.
Promising review: "I was a loyal Glossier Skin Tint user for years, but I decided to try this product, and it’s incredible. It offers more coverage than Glossier, and what’s impressive is its longevity. After eight hours, it still looked flawless, even on my oily skin. I used a cream bronzer over it, and it blended seamlessly. I’m obsessed and will definitely repurchase!" —meeowgo
Available at Sephora for $30 (10 shades available).
24. Sephora Collection's Cream Lip Stain Liquid Lipstick practically defines the term "bold lip" with its vibrant shades. If you prefer a more understated look, there are plenty of neutral options too. Either way, the smooth formula glides on effortlessly and stays put all day.


Promising review: "Okay, everyone. This is my first Sephora review because I’m that passionate about this product. As an ER nurse, I work 12-hour night shifts in hot trauma bays, wear surgical masks, and constantly snack or drink water. Despite all that, this lipstick stays put! I keep it in my pocket for touch-ups, but I rarely need to. Reapplying it is fun, though, especially when I want to make a statement. Every single time I wear this, I get compliments. I’ve searched forever for the perfect red liquid lipstick, and this is it. It’s easy to apply, feels lightweight, and isn’t drying at all. The pigment is incredible — one swipe is all you need! I recommend this to everyone. It’s a bargain!" —saelaebe
Available at Sephora for $15 (74 shades available).
25. Essence's Lash Princess False Lash Effect Mascara is perfect for achieving dramatic, voluminous lashes without the hassle of falsies. And at under $5, it’s an absolute steal!


26. Huda Beauty's New Nude Eyeshadow Palette offers a versatile range of shades, allowing you to transition from understated matte looks to bold, glittery styles. Who knew nude could be this exciting? Reviewers also praise the palette for its impressive durability and long-lasting wear.


Promising review: "This palette is absolutely stunning. The colors are highly pigmented and deliver excellent payoff. I experience no fallout when applying, and the shadows last for over 10 hours without fading. Whether used wet or dry, the results are breathtaking and long-lasting. This palette is truly a must-have." —petgirl30
Available at Sephora for $65.
27. Alternatively, Juvia's Place's Zulu Eyeshadow Palette is perfect for those who crave more than just a hint of color. These bold, vivid shades are designed to make a statement and are guaranteed to draw compliments all day long.


Juvia's Place, a Black woman-owned small business, focuses on inclusive beauty for all genders and skin tones. Their bold and vibrant products pay homage to founder Chichi Eburu's African roots.
Promising review: "The shades are striking and blend effortlessly, feeling light on the eyelids. They maintain their vibrancy throughout the day. Even during my 12-hour work shifts, my makeup stays flawless until I return home. I highly recommend this palette—it's stunning!" —Tamz
Available at Juvia's Place or Ulta for $20.
28. Wet n Wild's Bare Focus Tinted Hydrator is a budget-friendly option for those days when you want to smooth out your skin tone without the heaviness of traditional foundation. This lightweight formula provides a breathable veil of coverage while keeping your skin hydrated and nourished all day long.



29. Additionally, Giorgio Armani Beauty's Lip Maestro Liquid Matte Lipstick delivers a bold, long-lasting lip color that stays hydrated thanks to its unique nourishing formula. The matte liquid texture dries quickly, ensuring vibrant color without the risk of smudging or fading throughout the day.


Promising review: "Absolutely obsessed! It applies with a smoothing, blurring effect and keeps my lips looking hydrated. The formula is creamy but sets to a perfect matte finish. I adore this product—it stayed put for over eight hours, even through meals, drinks, and a busy workday. I’m already planning to stock up on more shades!" —BeadworkQueen
Available at Sephora for $39 (comes in 25 shades).
Reviews in this post have been condensed and edited for clarity.
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