Buzz
1. L'Oréal Paris Infallible Fresh Powder Foundation guarantees up to 24 hours of transfer- and sweat-resistant wear in a compact form (which gained popularity on TikTok!). It offers the coverage of a liquid while delivering the matte finish of a powder for a flawless, shine-free look — even after a full day of back-to-back meetings.
2. E.l.f. Flawless Finish Foundation hides imperfections at an incredibly budget-friendly price, providing a semi-matte, oil-free finish. On mornings when you wake up with uneven, fatigued skin (but don't want to pile on layers of makeup), this foundation offers coverage while still allowing your natural glow to shine through.
3. Onset Eyebrow Soap Kit keeps unruly brow hairs in place and ensures they stand tall! In other words, this product tames and lifts for polished, full brows that won't lose their shape — even during back-to-back meetings.
4. Glossier Wowder minimizes shine as the perfect finishing touch to your flawless, selfie-ready appearance (no Instagram filter necessary). I can't stop raving about how it blurs pores; the moment this lightweight powder is applied, *poof* your skin looks smoother and your foundation stays intact well into the evening.
I'd been wanting to try this since it came out a few years ago, and now I regret waiting so long because this product has completely changed my routine. After moving from New York to California, my skin has been through it all: painfully dry, full of breakouts, and so oily you'd think I'd bathed in it. (And I mention this because, no matter what I put on, my makeup never quite sits the way I want it to.)
Then came Wowder — the velvety-soft powder that works wonders: it blurs imperfections and sets my concealer without leaving a cakey finish. Now, when I look in the mirror, I actually do a double-take. My skin looks smoother and fine lines are noticeably softened. It’s a little goes a long way, and now I leave the house feeling more confident, knowing my look will stay intact.
And, by the way, it's vegan and cruelty-free.
Promising review: "I have pretty oily skin, and I’m always shiny by the end of the day. This setting powder gave me a matte finish that lasted all day. :)" —Sammy
Get it from Glossier for $22 (available in five shades).
5. Essence Lash Princess Mascara delivers sky-high lashes with a falsie effect for a jaw-dropping price, making it a must-have. Yes, this holy grail formula sculpts lashes for just $5 per tube. "It’s less than what you’d spend on an iced mocha!" you’ll exclaim...
6. Peripera Ink Velvet Lip Tint blends effortlessly with your lips, offering a smooth, buildable formula that delivers soft color without drying out your pout. The precision applicator molds to the natural shape of your lips, making the application of signature shades even easier.
7. Glossier Boy Brow fills in and shapes sparse brows. With just a few swipes, you can achieve fluffy, naturally filled-in eyebrows that won’t fall out of place.
Mytour Editor AnaMaria Glavan says: "This magical bottle proves that not all heroes wear capes. The creamy formula, available in blonde, black, clear, and brown (which I used!), applies smoothly and requires very little to achieve the desired effect. I used the wand to brush the shorter hairs in the middle of my brow upwards, and then brushed the longer, toddler-like hairs at the tail of my brows sideways. One coat was more than enough! Boy Brow does exactly what Glossier promises: it gives me filled-in brows that don’t look filled in. The result is a natural finish, which is exactly what I wanted — my brows have never looked better."
Get it from Glossier for $16 (available in five shades).
8. Maybelline Lip Lifter Gloss nourishes your lips with hyaluronic acid, leaving them with a glossy, smooth finish. Reviewers rave that this gloss works wonders to mask fine lines on lips while keeping them soft, plump, and never sticky.
9. Sevích Hairline Shadow touches up graying roots and fills in thinning areas to create the illusion of thicker, fuller hair in no time. If you’ve ever thrown your hair up and spotted a few stray grays or thinning patches, simply apply some color with the sponge applicator and tap it into your scalp for an instantly fuller look.
10. Ilia Multi-Stick simplifies your beauty routine by providing color for both your cheeks and lips in one easy swipe. This creamy formula delivers a natural flush of color while moisturizing your skin, and blending is as simple as using your finger to apply it.
Promising review: "I love how smoothly this glides onto my cheekbones, blending seamlessly with just my fingers. The color is buildable. I got the Dreamer shade and it works perfectly for both my cheeks and lips" —Michelle B.
Get it from Ilia for $34 (available in eight shades).
11. Wet N' Wild Mega Last Breakup-Proof Liquid Eyeliner offers luxury performance at a drugstore price. Think of it as your go-to for achieving a smooth, streak-free wing, flick, or bold line that stays put for up to 16 hours. This waterproof, ultra-pigmented liner comes with an ultrafine brush tip for a perfect, precise application every time.
12. Supergoop! SPF 40 Glowscreen holds makeup in place while protecting your skin from harmful UV rays with a primer that feels refreshingly clean. This pearlescent lotion also includes a blend of skin-nourishing ingredients such as hyaluronic acid, B5 vitamins, and peptides that defend against blue light damage.
Mytour Editor Katy Herman shares: "I use this daily and I absolutely love it! It's not overly fragranced, and it’s light and easy to apply. I'm not a fan of complicated beauty routines, but getting some SPF and moisture into my skin is essential — especially after blow-drying my hair. This does both and makes me feel like I’m treating myself to something luxurious with just a few pumps. Plus, the bottle is huge and lasts a long time."
Promising review: "This sunscreen is amazing. I've tried so many others that leave my skin feeling dry and chalky, but not this one. It’s incredibly smooth, hydrating, and gives a lovely glow. It’s my new go-to!" —Customer
Get it from Sephora for $36.
13. Lokfar Freckle Pen creates the appearance of adorable freckles without any harmful UV exposure. Apply this waterproof pen anywhere you'd like to add some *natural-looking* faux freckles — some reviewers suggest mixing light and dark shades to make them even more convincing, so no one will suspect they aren’t real.
14. BYO Blush Oil works its magic by reacting to your skin's pH level, transforming into a custom blush shade that’s unique to you. Its lightweight formula adapts to your skin tone, leaving a natural flush. Plus, it stays put in hot conditions, never feels oily, and won’t clog pores.
This product is packed with skincare ingredients, so if you happen to fall asleep wearing it (gasp!), you’ll still wake up with glowing skin! It's perfect for all skin types, free of fragrance, vegan, and cruelty-free.
Youthforia is a small, Asian woman–owned business dedicated to creating makeup so good for your skin, you can even sleep in it. Founder Fiona Co Chan tested the blush by wearing it overnight for two months! They’re passionate about eco-friendliness and avoiding harmful toxins and fossil fuels in their products.
Promising review: "Dewy and glowing. I tried it over makeup, and while it appeared as a bold pink at first, it quickly settled into a soft, flushed, glowy look. I even had my little sister try it, and the color stayed vibrant on her for hours. It’s smooth and easy to blend." —Summer
Purchase it from Youthforia for $36.
15. Elizabeth Mott Waterproof Eyeshadow Primer defies oily lids and prevents creasing with its paraben-free, sebum-controlling formula that locks in your eyeshadow. If you want your pigments to pop, don’t skip this crucial step in your routine.
16. Dr. Jart+ Color-Correcting Treatment neutralizes red blotchiness with a green-tinted formula (a nod to the color wheel we all learned in school!). With SPF 30, this all-in-one treatment helps repair UV damage and acne scarring for a flawless complexion.
The active component, centella asiatica, has long been known for its healing properties, aiding in the recovery of skin that shows signs of irritation, redness, or imperfections.
Customer testimonial: "This product has truly transformed my routine. I'm in my early 40s, with fair skin and freckles. I experience redness around my nose and dark circles under my eyes. After using this as part of my daily skincare, I’m amazed. I don’t wear much makeup, so I’ll be getting the larger size and saying goodbye to my concealer. I wholeheartedly recommend this for a NATURAL effect... just don’t expect it to give an airbrushed finish." —SaltyPearl
Available at Sephora starting at $19+ (offered in two sizes).
17. Kaja Roll-On Highlighting Balm makes it easy (and fun!) to apply a radiant shimmer. With a compact design, it fits perfectly in your bag, allowing you to effortlessly showcase your glowing look wherever you go.
18. Tarte Shape Tape Concealer effectively hides dark circles, blemishes, and spots, offering long-lasting, crease-free coverage that won’t flake. Once blended, this concealer ensures your makeup stays flawless throughout the day.
Customer testimonial: "Honestly, this is the best concealer I’ve ever used and the ONLY makeup product I haven’t replaced with another brand! It's perfect for covering cystic acne, acne scars, dark circles, and redness. It blends effortlessly and never appears cakey. It’s great for both natural and full makeup looks. This product really does it all." —M
Available at Ulta for $29 (offered in 35 shades).
19. Coty Airspun Oil-Reducing Setting Powder helps combat shine in the T-zone while setting your concealer and foundation. This quick-refresh powder ensures your makeup maintains a freshly applied look whenever you need it, even if your face starts to look shinier than the screen you're glued to all day.
The Liquid Powder Chromatic Eye Tint effortlessly glides over the eyelids, providing a long-lasting, crease-free shimmer. This product is perfect for those who prefer a quick and easy look—its lightweight formula applies like a cream and sets like a powder. You can now brighten your eyes without the hassle of layering multiple shades and spending hours blending.
Promising review: "This product is so easy to apply, and it helps me feel polished in no time. I chose the copper/bronze shade, and it complements my olive skin beautifully. It dries quickly, so it’s best to apply it to one eye at a time. With oily skin, I use a bit of primer, but it lasts all day!" —Customer
Available for $28 at Ilia, with six shades to choose from.
